Pinterest forbusiness

Using Pinterest
for Business
Ana Lucia Novak© www.socialana.com

Getting to Know Pinterest
• Newest social bookmarking site
• Allows you to “pin” – or save – interesting things
on the internet
• Community allows for interaction
• Share your pins with friends
• Users are encouraged to share – or “repin” –
other users’ pins

Getting to Know Pinterest

Why Care About Pinterest?
• Traffic
– Accounts for nearly 4% of ALL referral traffic
– Google +, LinkedIn & YouTube account for 1.5% of
referral traffic combined
– 1.36 million visitors per day
– Users stay an average of 15.8 minutes
– 3000% increase of unique visitors from May 2011 to
January 2012

Who’s Using Pinterest?
• Primarily women
• 28% of users make 6-figures
• 50% of users have children
• Average age 24-35
• 4 out of the Top 10 most followed pinners are
men

Pinterest Vocabulary
• Pin – photo, graphic or video shared via
pinboard
• Pinboard – collection of pins grouped by
category
• Bookmarklet – code added to browser which
allows pinning any website
• Repin – adding others’ pins to your own
pinboards

Signing Up at Pinterest
• Invitation only
– Request invite from friends or request on Pinterest
home page
• Sign up using Twitter or Facebook account
– Cuts down on spam
– Allows friends to find you

• Create user name & password
– Good branding to use same name across all social
media networks
– Eliminates threat of imposters
• Choose categories that best represent your
business
• Pinterest automatically adds first followers based
on categories chosen

• All followers will see your pinboards
– Can always unfollow people
• Setup pinboards
– Unlimited number allowed
• Create user profile
– Fill in About Me, Location & Website sections
– Use keywords & website backlink for SEO

• All followers will see your pinboards
– Can always unfollow people
• Setup pinboards
– Unlimited number allowed
• Create user profile
– Fill in About Me, Location & Website sections
– Use keywords & website backlink for SEO
– Profile will appear in Google searches

Creating Your First Pin
• Pin content from a website OR
• Upload photo from your computer

Creating Your First Pin
1.Click “Add A Pin”
2.Enter URL of website
3.Choose a thumbnail photo
4.Select a pinboard OR create a new pinboard
5.Describe your pin
6.Select “Pin It”
7.Share on Facebook & Twitter (optional)

Pinterest Tools
• Bookmarklet – javascript code that lives in your
browser’s bookmark bar
– Allows you to add pins without actually visiting a site
• Log in & select About >> Pin It Button from
navigation bar

Pinterest Tools
• Follow button – HTML code can be added as a
widget on your website
– When visitors click, they go to your pinterest page &
can see your pinboards
• Pin It button for websites – allows visitors to pin
the content of your site to their pinboards
– Wordpress has Pinterest plugins
• iPhone & Android apps available

Pinterest Tools
• Allows sharing across social networks

Pinterest Tools
• Can embed pins directly to your site

Pinterest Tools

Pinterest Etiquette
• Be cautious about self-promotion
– Pin your own stuff sometimes, pin other people’s
stuff more often
• Give proper attribution
– Link pins to original source
– If “repinning” include name of Pinterest user who
shared it with you
– Never link someone’s photo to your site

Pinterest Etiquette
• Comments should be polite
• Report offensive pins

Pinterest Etiquette
• Observe copyright laws
– Many photography sites don’t want their work pinned
– If pin button doesn’t work on a site, don’t try to make
it work
• Make sure the link source is correct
– Pin blog posts from the actual blog link, NOT the
home page

Who’s Your Ideal Follower?
• Building a following will build your influence
• Build a following of like-minded people in your
market
• Start with your current social networks
• Find your blog commenters, newsletter
subscribers & customers on Pinterest
• Pick & choose which boards to follow

Who’s Your Ideal Follower?
1.Visit user’s home page
http://pinterest.com/username
2.“Follow All” button will follow all the user’s
boards
3.OR click on thumbnails to view & select
individual boards to follow

Refining Your Boards
• Have a number of boards related to your niche
– You can have an unlimited number of boards!
• Be descriptive in your board names
• Categorize your boards
• Add collaborators to a board
– Select “Me + contributors” next to the “who can pin”
selection
– Send emails to invited collaborators

Anatomy of a Good Pin
• Repinning is ultimate goal
– More than 75% of all pins are repins
• Use good photos
– Beautiful pictures will increase repinning
• Add descriptions to pins with link
– As your pin is repinned, the original link source can
be lost

Anatomy of a Good Pin
• Tags
– Hashtags make it easy to locate pins
– Use keywords for SEO
– Can use multiple hashtags per pin
– BUT too many hashtags can look like spam

Avoid Wasting Time
• Select email updates / notifications on profile
page
– When someone follows, comments, likes or repins
– Single notifications or daily update
• Limit browsing time
– Set a time limit of how often & how long you interact
• Pin frequently & consistently for best results
– Analyze your results

Pinterest, Traffic & Sales
• Become the expert
– Standard SEO tactics will keep your boards at the top
of searches
– Keep account current = pin consistently
– Follow people
– Interact
– Tag pins
– Create meaningful boards

Pinterest, Traffic & Sales
• Get Your Stuff Pinned
– Make it easy for readers
– Use WordPress plugins
– Use a plugin to encourage people to follow you
– Add Pinterest RSS feed to your site
– Ask friends to pin your content
• Traffic & sales from Pinterest depends on how
many pins & repins you receive

More Pinterest Tips
• Pins offer backlinks to your site
• Pins last forever so avoid pinning coupons or
special events
– Choose evergreen topics instead like recipes, how-to
videos, crafts

More Pinterest Tips
• Info marketers or service providers can get
creative
– Share useful tips in the form of graphics
– Share infographics relevant to your industry with
commentary
– Share photos of you or staff
– Create statistics charts relevant to your customers
– Film a how-to video sharing a new idea

SocialAna.com
Social Media Management &
Implementation Services
Strategy
Architect
Monitoring
Measurement
Twitter: @AnaLuciaNovak
http://www.Pinterest.com/AnaLuciaNovak

Pinterest forbusiness

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