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Pay per-click copy
1.
Top 10 Pay-Per-Click
Marketing Tips Ana Lucia Novak© www.socialana.com PRESENTED BY ANA LUCIA NOVAK
2.
#1: Dedicate Time
to Keyword Research Before you start anything, keyword research is critical. Choose phrases that are most relevant to the offer you’re making. Ana Lucia Novak© www.socialana.com
3.
#2: Target, Target,
Target The more time you spend on targeting, the better your results will be. Always make sure you’re creating the most relevant ads for the keywords you’ve chosen. Ana Lucia Novak© www.socialana.com
4.
#3: Reduce Costs
with Better Targeting It makes sense, right? If you target your ads well and get better clickthroughs your money will be well spent. In addition to that, most pay-per- click providers also reward you with a lower cost per click for ads that get clicked readily. Ana Lucia Novak© www.socialana.com
5.
#4: Know Your
Conversion You have to know your numbers to do well with pay- per-click. You need to know: • Your true profit per sale • How many clicks it takes to make a sale. • The value of a new customer Ana Lucia Novak© www.socialana.com
6.
Tip #5: Set
a Daily Budget Make sure you never overspend by setting a daily budget for all your pay-per- click campaigns. Ana Lucia Novak© www.socialana.com
7.
#6: Peek Days
and Times Over time, you will see patterns on your ad performance and resulting sales. Pay attention to these and maximize them in your ad settings. Ana Lucia Novak© www.socialana.com
8.
#7: Keywords in
Your Ads Always use relevant keywords in your ads. Where possible, use DKI (Dynamic Keyword Insertion) to automate the process. Ana Lucia Novak© www.socialana.com
9.
#8: Use Geotargeting Geotargeting
can help you get better results. You can target your ads to areas where most of your customers come from. You can also geotarget in order to craft ads for a specific geographic area. Ana Lucia Novak© www.socialana.com
10.
#9: Negative Keywords Negative
keywords ensure your ads don’t show when certain words are used with your chosen keyword phrases. For example, if you want to sell a product, you may want to use negative keywords like “free” or “free trial”. Ana Lucia Novak© www.socialana.com
11.
#10: Track Results Track
your pay-per-click results as finely as you can. Track the progress of specific ads and keyword phrases, so you can fine tune your campaign over time. Ana Lucia Novak© www.socialana.com
12.
Ready for Better
Pay-Per-Click Results? Ana Lucia Novak© www.socialana.com Tighten up your social media strategies, Improve Your Online Presence or Need Help Managing Your Social Media Programs? Schedule a time with me here: http://meetme.so/analuciaand complete the assessment form: http://SocialAna.com/hire-Ana-Lucia
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