3. INDONESIA ON MOBILE
SOCIAL MEDIA
Ubertwitter traffic 2011
No Country
1 US
2 Indonesia
!"#$%%&'()&**+#,,#-.&
3 UK /.0-.1)#(&)23)45#3156&&
4 Australia
789888&"#$15)&(:1.0#.$&
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+-3#,1?&
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Sunday, February 27, 2011
4. THE 3 MAIN INGREDIENTS OF
INDONESIA MOBILE GROWTH ?
1. The telco price war : The rate of mobile internet rate
is very low
2. The chinese industry revolution : internet-ready
handset is very affordable
3. The indonesian people behavior : for the indonesian
handphone is a social status, most of Indonesian owns
a internet-ready handset.
Sunday, February 27, 2011
5. THE SYNERGY BETWEEN
MOBILE AND SOCIAL MEDIA
Social behavior needs is
something that instant....
has to be now now and
now... Now Generation
Mobile manage people
We are the now generation
expectation for instant This is the now generation
This is the now generation
action …..
I want it I want it I want it
Fast internet
Stay connected in a jet
Wifi-podcast
Text me and I text you back
Check me on the ichat
Iʼm all about that http
You are a PC Iʼm a Mac
I want it
Sunday, February 27, 2011
7. MOBILE SOCIAL MEDIA:
MIG33
43million+ globally
Indonesia contribute 23million (+/- 50%)
each month.. yes each month :
30billion chat message
4million virtual gift
1.5billion photo exchange
Sunday, February 27, 2011
8. MIG33 FEATURES
Chat & IM
Avatar
Group
Games
Virtual Gifts
Sunday, February 27, 2011
14. RESEARCH ON
EKA RAMDANI’S PAGE:
First 5 minutes after comment : 66 comments
From Mobile : 83%
From PC/Laptop : 17%
The majority number of comment are generated on
the first 30 minutes an majority comment comes
from mobile
Sunday, February 27, 2011
16. MOBILE AS A MEDIA
Mobile characteristic..
1. Mass media
2. Truly personal... each media represent one person.
3. A media that always carried along
4. A media that always on
5. A media that support interactivity
Sunday, February 27, 2011
17. 1. MOBILE AS MASS MEDIA
Mobile user in Indonesia : 160million
Mobile internet user : 40%
Mobile handset readiness : 80%
Mobile generate more internet user that PC or
laptop
Sunday, February 27, 2011
18. 2. MOBILE AS PERSONAL
MEDIA
Each mobile has their own profile... deliver the
marketing communication at the right person.
Mobile targeting track by handset type, telco data
profiling, etc.
Sunday, February 27, 2011
19. 3. A MEDIA THAT ALWAYS
CARRIED ALONG
Sunday, February 27, 2011
20. 4. A MEDIA THAT ALWAYS ON
Sunday, February 27, 2011
21. 5. A MEDIA THAT SUPPORT
INTERACTIVITY
Sunday, February 27, 2011
22. #KNOWYOURTARGERMARKET
1. #INDONESIAISAMOBILEMARKET
2. Make sure that your campaign are mobile-ready..
Sunday, February 27, 2011
23. MOBILE YOUR BRAND
@ITALOGANI
ITALO@M-STARS.NET
Sunday, February 27, 2011
