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PSTN         Internet     NGN
Multimedia                       No           Yes        Yes
QoS                          Yes (voice)       No        Yes
Network Intelligence            Yes            No        Yes
Intelligent CPE                  No          Yes          Yes
Transport                      TDM          Packet       Packet
Architecture                Semi-distinct   Ad hoc      Distinct
Integrated control               No          Yes          Yes
Service Reliability            High          Low          High
Service Creation              Complex       Ad hoc     Systematic
Ease of Use                   Medium         High         High
Evolvability / Modularity       Low         Medium        High
Time to Market                  Long         Short       Short
Architecture Openness           Low          High        High
Multiparty      Resource         Virtual          Broad
                                                                    Games      ….
       Conferencing      Sharing      Collaboration      casting




              SIP Applications
                                         Parlay / OSA              ….
                   Server




           HSS               I-CSCF      S-CSCF         P-CSCF          MGCF




                                                                        MGW



                                                                        PSTN
                                           WiFi/WiMA
UMTS                  GPRS
                                                X
AAA                    PDG




                S-CSCF
                                  HSS          WiMAX CSN
       P-CSCF
                  IMS
                         I-CSCF


                  GGSN
IMS
Lain
                  SGSN
                                        SFM
                                                      SFA

                                              WiMAX ASN
            RNC
                                          IP ROUTER
       UTRAN                                                ASN
                                                            Lain
Voice


Subscriber Profile
                     Charging Function
    Function
                                           Video
                                           Phone

     CFCS
   Signalling        Application Policy
  RTSP signal                               Video
    Function             Function
     proxy                                Streaming
  HTTP signal
     proxy

                                             TV

  QoS Policy &        Media Transfer
 Media Function         Function

                                            Web
Minat     %         Sub-Minat        %             Minat          SMP/    Dipl/      Sar
                                                                     SMA     Akad      jana
                  Musik                 91
                                             Game                    53.7      40.0     31.8
Hiburan      88   Animasi               49
                                             Pendidikan / Trng       19.1      32.7     47.4
                  Video                 42
                                             Musik                   82.7      74.6     76.9
                  Kuliah / Belajar      53
                                             Animasi                 49.4      65.4     47.4
Pendidikan   70   Kursus (Bahasa dll)   39
                                             Konsultasi              19.1      30.9     34.2
                  Keterampilan          35
                                             Berita                  40.7      63.6     65.3
                  Elektronik            53
Produk       65   Media                 51
                                                        Minat               Pria      Wanita
                  Fashion               48
                                             Game                            45.1       34.9
                  Peluang bisnis        57
                                             Pendidikan / Training           31.8       36.3
Konsultasi   60   Hobby                 45
                                             Musik                           78.4       79.5
                  Psikologi & Agama     36
                                             Animasi                         53.7       44.5
                  Game pikiran          58
                                             Konsultasi                      29.0       24.7
Game         49   Multi player          56
                                             Berita                          55.3       52.7
                  Single player         40
T-Head   I-Head
Applications     Telecom Applications          Web & IT Applications



                      Service Exposure


                 Service Orchestration & Management
Service




                                                                         OSS/BSS
Delivery              Service Enablers
Platform
                 Service Creation & Execution


                 Telecom Network Access


                                    Wireless
Network        PSTN                                        IP Networks
                                    Networks
User Device   Transport          Access               Core             Integration
                                                                                          OSS / BSS
   Layer      Functions          Control            Function             Services

                                Authentication                                                SIP Apps
                 WAP GW                            Product catalogue    Content Store
                                Authorization
                                                                                              IN Apps
                                 HTTP Session      Third party SRM       Download
                 SMS GW
                                 Management             portal          Management           J2EE Apps
                                   Identity          Digital right                        Internet content
                Parlay GW                                                 SIP Server
                                 Management          management
                                                                          Personal           Advertising
                                   Device
               Speech / IVR                        Customer portal      Information
                                 Management
                                                                        Management
                                                                                          Payment gateway
                                Media Gateway       Administrator
              Location Server                                          Usage and Rating
                                   Control             portal                              Prepaid billing
                                Media Resource                            Reporting
                 Web GW                                 Search                             Postpaid billing
                                Function Control                           Services
                                                                                           Warehousing
                                  Call Session     Subscription and      Web service
              Media Gateway
                                Control Function     enrollment           gateway
                                                                                                CRM
              Policy Decision   Home Subscriber       Customer            Payment
                                                                                             Settlement
                 Function         Server (HSS)         Profiling         instrument
Browser: Three screen convergence


Device Platforms
 User                Operating         Applications              Middleware
 experience          Systems




                                                                                 OSS/BSS & Customer Care
Multi-Channel Customer Portals


Service Enablers Framework
 Self-care    Personal     Search &    Video          Contents        Social
              Info Mgmt    Navigatio                                  Communit
                           n                                          ies




Service Delivery Platform
• High-impact small-                                      • Creative communities
  scale industry                                              • User communities
• Infrastructure support                               • Education, Government
  (SDP, payment, etc)                                           • Franchise group,
                                                                            SOHO




                           Production   Distribution




                           Promotion    Education

• Tech-savvy                                           • Education, community,
  communities                                            & industry cooperation
• Web sites, Social                                       • Business incubation
  networks
• Community events
Telkom Group      Partners           Users




         Service Delivery Platform



    TV             Mobile        Broadband
Content Partners




       Content Aggregator                        direct engagement

                                 group sinergy


PSTN     Mobile     Broadband            Telkom Group
Service Delivery Platform

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Service Delivery Platform

  • 1.
  • 2.
  • 3. PSTN Internet NGN Multimedia No Yes Yes QoS Yes (voice) No Yes Network Intelligence Yes No Yes Intelligent CPE No Yes Yes Transport TDM Packet Packet Architecture Semi-distinct Ad hoc Distinct Integrated control No Yes Yes Service Reliability High Low High Service Creation Complex Ad hoc Systematic Ease of Use Medium High High Evolvability / Modularity Low Medium High Time to Market Long Short Short Architecture Openness Low High High
  • 4.
  • 5. Multiparty Resource Virtual Broad Games …. Conferencing Sharing Collaboration casting SIP Applications Parlay / OSA …. Server HSS I-CSCF S-CSCF P-CSCF MGCF MGW PSTN WiFi/WiMA UMTS GPRS X
  • 6. AAA PDG S-CSCF HSS WiMAX CSN P-CSCF IMS I-CSCF GGSN IMS Lain SGSN SFM SFA WiMAX ASN RNC IP ROUTER UTRAN ASN Lain
  • 7. Voice Subscriber Profile Charging Function Function Video Phone CFCS Signalling Application Policy RTSP signal Video Function Function proxy Streaming HTTP signal proxy TV QoS Policy & Media Transfer Media Function Function Web
  • 8.
  • 9.
  • 10. Minat % Sub-Minat % Minat SMP/ Dipl/ Sar SMA Akad jana Musik 91 Game 53.7 40.0 31.8 Hiburan 88 Animasi 49 Pendidikan / Trng 19.1 32.7 47.4 Video 42 Musik 82.7 74.6 76.9 Kuliah / Belajar 53 Animasi 49.4 65.4 47.4 Pendidikan 70 Kursus (Bahasa dll) 39 Konsultasi 19.1 30.9 34.2 Keterampilan 35 Berita 40.7 63.6 65.3 Elektronik 53 Produk 65 Media 51 Minat Pria Wanita Fashion 48 Game 45.1 34.9 Peluang bisnis 57 Pendidikan / Training 31.8 36.3 Konsultasi 60 Hobby 45 Musik 78.4 79.5 Psikologi & Agama 36 Animasi 53.7 44.5 Game pikiran 58 Konsultasi 29.0 24.7 Game 49 Multi player 56 Berita 55.3 52.7 Single player 40
  • 11. T-Head I-Head
  • 12.
  • 13. Applications Telecom Applications Web & IT Applications Service Exposure Service Orchestration & Management Service OSS/BSS Delivery Service Enablers Platform Service Creation & Execution Telecom Network Access Wireless Network PSTN IP Networks Networks
  • 14. User Device Transport Access Core Integration OSS / BSS Layer Functions Control Function Services Authentication SIP Apps WAP GW Product catalogue Content Store Authorization IN Apps HTTP Session Third party SRM Download SMS GW Management portal Management J2EE Apps Identity Digital right Internet content Parlay GW SIP Server Management management Personal Advertising Device Speech / IVR Customer portal Information Management Management Payment gateway Media Gateway Administrator Location Server Usage and Rating Control portal Prepaid billing Media Resource Reporting Web GW Search Postpaid billing Function Control Services Warehousing Call Session Subscription and Web service Media Gateway Control Function enrollment gateway CRM Policy Decision Home Subscriber Customer Payment Settlement Function Server (HSS) Profiling instrument
  • 15. Browser: Three screen convergence Device Platforms User Operating Applications Middleware experience Systems OSS/BSS & Customer Care Multi-Channel Customer Portals Service Enablers Framework Self-care Personal Search & Video Contents Social Info Mgmt Navigatio Communit n ies Service Delivery Platform
  • 16.
  • 17. • High-impact small- • Creative communities scale industry • User communities • Infrastructure support • Education, Government (SDP, payment, etc) • Franchise group, SOHO Production Distribution Promotion Education • Tech-savvy • Education, community, communities & industry cooperation • Web sites, Social • Business incubation networks • Community events
  • 18. Telkom Group Partners Users Service Delivery Platform TV Mobile Broadband
  • 19. Content Partners Content Aggregator direct engagement group sinergy PSTN Mobile Broadband Telkom Group