Delivered at the National Olympic Academy meeting in London, UK in March 2008.

1. Framing China’s Olympic Games Public Relations, International Media and the Online Public by Ana Adi

9. Framing theory - a definition “ To frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation and/or treatment recommendation for the item described” (Entman, 1993)

15. "Western powers started talking about human rights after they had profited enough from colonialism. If China doesn't get the resources to meet the demands of domestic development, which western power will take responsibility of our lives? I therefore support our government to fight for what we need in Africa. Western countries cast blame on us because they failed to get the oil and most western people are misled by the media and think bad things about China. How many of them indeed know that Beijing is in China and are interested to learn about China as Chinese people learn about the West?" Rebuild China Source: Channel4.com

16. Q & A Thank you! Acknowledgments : Dr Andy Miah John Robertson