SlideShare ist ein Scribd-Unternehmen logo

Marketing/Communication Strategy Fundamentals

•Als PPTX, PDF herunterladen•
•
Ana ADI
Ana ADI

Webinar 2 - part of the Social Media Marketing and Communication Strategy Course offered at Vives, Kortrijk, Belgium

Bildung
1 von 40
Social Media Marketing and Communication Strategy Erasmus Course January 2016 www.anaadi.net
Today’s webinar covers • Social media strategy fundamentals: from research to implementation and measurement. Campaigns online: recipes for success or disaster, investment and costs. www.anaadi.net 2
A method or plan chosen to bring about a desired future, such as achievement of a goal or solution to a problem. http://www.businessdictionary.com/definition/strategy.html#ixzz3n21Kd3uf www.anaadi.net 3
What do you want to achieve? How are you going to achieve it? www.anaadi.net 4
www.anaadi.net 5 http://www.slideshare.net/SamCapra1/engagement-30-us-report-high-rescompressed
Opportunity (SWOT, PESTLE, social media audit) Goals SMART Objectives Stakeholders & Target audiences Media channels Search (SEO/ SEM) Plan content (time, resources, budget) Implement MonitorEvaluateRevise www.anaadi.net 6
Identifying opportunities www.anaadi.net 7
Chaffey, D. Our guide to creating a SWOT analysis to define digital strategy using the TOWS technique. Available from: http://www.smartinsights.com/marketplace-analysis/swot- analysis/swot-analysis/ SWOT/TOWS www.anaadi.net 8
Bufferapp. Social media audit template. Available from: https://docs.google.com/spreadsheets/d/1pALC- qW5LNWkCbKu1DPdpKTAFF1P8xWA2L30aPJe0N8/edit?pli=1#gid=0 Social media audit www.anaadi.net 9
Benchmark • Google Alerts • Alexa.com • Marketing Grader • TweetReach • LikeAlyzer • Tailwind • Klout • Topsy www.anaadi.net 10
In the next 3 minutes, pick 2-3 of the platforms mentioned earlier and search for the name of your home university. Write down in 3 lines what you find out. Note your extended findings in your class webinar log. www.anaadi.net 11
Target audience(s) www.anaadi.net 12
www.anaadi.net 13
www.anaadi.net 14 http://www.businessballs.com/freespecialresources/Acorn-uk-2013-Population-Profile.pdf
www.anaadi.net 15 http://www.businessballs.com/demographicsclassifications.htm
www.anaadi.net 16 http://www.businessballs.com/demographicsclassifications.htm
http://www.adweek.com/socialtimes/files/2013/08/adults-teens-social-media.png www.anaadi.net 17
Bennett, J. (2012) The 6 types of social media user. Which one are you? Available at: http://www.adweek.com/socialtimes/social-media-personas/465539 www.anaadi.net 18
Check out: • Platform statistics • Market research reports – http://www.mintel.com/ • Cultural characteristics (Hofstede) – http://geert-hofstede.com/national-culture.html www.anaadi.net 19
Create personas to better connect with your target audience www.anaadi.net 20
www.anaadi.net 21 https://creativecompanion.files.wordpress.com/2011/05/person a-core-poster_creative-companion1.pdf
Media channels www.anaadi.net 22
http://www.timothy-carter.com/wp-content/uploads/2013/02/social-media-explained-by- cute-cats_5127ca6880db9_w587.png?cbf681 www.anaadi.net 23
www.anaadi.net 24
Content planning www.anaadi.net 25
http://andrewmacarthy.com/andrew-macarthy-social-media/social-media-calender-template-excel- 2014-editorial-planner-for-social-media www.anaadi.net 26
Consider including • Target audience for the post • Person responsible • Type and format of material needed • Deadline • Action/ measurement desired www.anaadi.net 27
Getting inspired • Create an editorial calendar to aggregate your ideas • Google Trends • Platforms featured most popular content • Google Alerts for keywords fof interest • News / Current affairs • Pocket (aggregate & save or later) • IFTTT (recipes) www.anaadi.net 28
www.anaadi.net 29
www.anaadi.net 30
http://www.fastcompany.com/3036184/how-to-be-a-success-at-everything/the-best-and- worst-times-to-post-on-social-media-infograph www.anaadi.net 31
REMEMBER Content needs to be appropriate for: • the target audience it is aimed at • the platform is aimed to be shared on Content also should be easily integrated www.anaadi.net 32
Platforms (good for monitoring too) • Hootsuite • Bufferapp • Mention • Social Oomph • Sprout Social www.anaadi.net 33
Measurement www.anaadi.net 34
http://www.searchenginepeople.com/wp- content/uploads/2009/06/socialmediamarketingprocess4502.jpg www.anaadi.net 35
www.anaadi.net 36 http://amecorg.com/social-media-measurement/
www.anaadi.net 37 http://amecorg.com/social-media-measurement/
Resultsof CommunicationProcesses LevelsofImpactandEvaluationofCommunication (DPRG/ICVframeworkforcommunciationcontrolling) Output Outcome Outflow InternalOutput ProcessEfficiency Quality BudgetCompliance ThroughputTimes No.ofShortcomings Readability/Fogg- Index Satisfactionof InternalClients … ExternalOutput Coverage Content Clippings Visits Downloads ImpactRatio ShareofVoice … DirectOutcome Perception Utilization Knowledge Awareness UniqueVisitors SessionLength ReaderperIssue Recall Recognition … IndirectOutcome Opinion Attitudes Emotion BehavioralDisposition Behavior ReputationIndex BrandImage StrategicAwareness ofEmployees PurchaseIntention Leads InnovativeIdeas ProjectParticipation … Resources EmployeeAssignment FinancialExpenses PersonnelCosts OutsourcingCosts … Input ValueCreation Impacton Strategicand/or FinancialTargets (ValueChain) Impacton Tangibleand/or IntangibleRessources (CapitalAccumulation) Sales No.ofProject Agreements CostReduction ReputationCapital BrandValue Employee Performance … Outflow ORGANISATION CommunicationProcessesInitiationofCommunicationProcesses MEDIA/CHANNELSSTAKEHOLDERORGANISATION Indica- tors (e.g.) Mea- sured Object Measu- rement Range Levelof Impact HighImpactonValueCreation WeakInfluenceofCommunicationManagement LowImpactonValueCreation StrongInfluenceofCommunicationManagement ©DPRGGermanPublicRelationsAssociation&ICVInternationalControllerAssociation⎜April2009 www.anaadi.net 38
Additional resources: • How to write goals, objectives and determine tactics: https://dcsbu.wordpress.com/2014/10/17/goals-objectives-tactics-l5/ • Defining target audiences: http://www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to- decoding-your-target-audience/ • User generated content: https://dcsbu.wordpress.com/2014/11/02/user-generated-content-l7/ • On social media measurement and ROI: • https://dcsbu.wordpress.com/2014/01/12/campaign-evaluation- lecture-20/ • https://dcsbu.wordpress.com/2014/01/10/social-media-roi-lecture-19/ • https://dcsbu.wordpress.com/2014/01/10/measuring-the-brand- universe-folk-digital-guest-lecture-lecture-17/ www.anaadi.net 39
Conclusions • A social media strategy (whether marketing, communication or other) needs to be integrated within the wider business strategy • Do not choose the platform/channels before you have completed the other steps • Research (including benchmarking), monitoring and measurement are essential to the success of a strategy www.anaadi.net 40

Empfohlen

Social media strategy and planning.pptx
Social media strategy and planning.pptxSocial media strategy and planning.pptx
Social media strategy and planning.pptxshailesh sangle
 
Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media PlanLeanne Sheth
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action PlanIan Farmer
 
Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeNeed to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeBloomerang
 
Communication strategy
Communication strategyCommunication strategy
Communication strategyHarmony Multimedia Pvt. Ltd.
 
Internal Communication Strategy
Internal Communication StrategyInternal Communication Strategy
Internal Communication StrategySherrie Suski
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 

Empfohlen

Social media strategy and planning.pptx
Social media strategy and planning.pptxSocial media strategy and planning.pptx
Social media strategy and planning.pptxshailesh sangle
 
Airbnb Social Media Plan
Airbnb Social Media PlanAirbnb Social Media Plan
Airbnb Social Media PlanLeanne Sheth
 
How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!How to Build a Social Media Strategy... And Why!
How to Build a Social Media Strategy... And Why!AJ Gerritson
 
Social Media Action Plan
Social Media Action PlanSocial Media Action Plan
Social Media Action PlanIan Farmer
 
Need to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeNeed to Create a Communications Plan? Here's What It Should Look Like
Need to Create a Communications Plan? Here's What It Should Look LikeBloomerang
 
Communication strategy
Communication strategyCommunication strategy
Communication strategyHarmony Multimedia Pvt. Ltd.
 
Internal Communication Strategy
Internal Communication StrategyInternal Communication Strategy
Internal Communication StrategySherrie Suski
 
Creating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCreating A Social Media Marketing Plan
Creating A Social Media Marketing PlanCory Williamson
 
social media strategy
social media strategy social media strategy
social media strategySalmaTarekaboamra
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyVanina Delobelle
 
Marketing Communications Strategy
Marketing Communications StrategyMarketing Communications Strategy
Marketing Communications StrategyDmitry Dragilev
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
Social media strategy
Social media strategySocial media strategy
Social media strategyPalm Beach North Chamber of Commerce
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
What is Product Marketing
What is Product MarketingWhat is Product Marketing
What is Product MarketingDrift
 
Starbucks Media Plan
Starbucks Media PlanStarbucks Media Plan
Starbucks Media Planmspinella1016
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy Mujeeb Riaz
 
Digital media planning
Digital media planningDigital media planning
Digital media planningAli Hadi
 
10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content Strategy10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
 
Social Media Strategy Sample by Sostac Model
Social Media Strategy Sample by Sostac ModelSocial Media Strategy Sample by Sostac Model
Social Media Strategy Sample by Sostac ModelMohamed Ramadan
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAlan Aptheker
 
Marketing Communications Plan Playbook
Marketing Communications Plan PlaybookMarketing Communications Plan Playbook
Marketing Communications Plan PlaybookDemand Metric
 
Introduction to social media strategy
Introduction to social media strategyIntroduction to social media strategy
Introduction to social media strategyMohammad Hijazi
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media StrategyHaylee Tuason
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPTrowes06
 
Starbucks- Digital Media Audit
Starbucks- Digital Media AuditStarbucks- Digital Media Audit
Starbucks- Digital Media AuditAlysha Rajguru
 
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsPlanning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsLars Voedisch
 
Social media audits
Social media auditsSocial media audits
Social media auditsAna ADI
 
Social media marketing plan(1)
Social media marketing plan(1)Social media marketing plan(1)
Social media marketing plan(1)AJ Ramos
 

Weitere ähnliche Inhalte

Was ist angesagt?

Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Marketing Communications Strategy
Marketing Communications StrategyMarketing Communications Strategy
Marketing Communications StrategyDmitry Dragilev
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social MediaSuna Gurol
 
What is Product Marketing
What is Product MarketingWhat is Product Marketing
What is Product MarketingDrift
 
Starbucks Media Plan
Starbucks Media PlanStarbucks Media Plan
Starbucks Media Planmspinella1016
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy Mujeeb Riaz
 
Digital media planning
Digital media planningDigital media planning
Digital media planningAli Hadi
 
10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content Strategy10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content StrategyJoe Pulizzi
 
Social Media Strategy Sample by Sostac Model
Social Media Strategy Sample by Sostac ModelSocial Media Strategy Sample by Sostac Model
Social Media Strategy Sample by Sostac ModelMohamed Ramadan
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyAlan Aptheker
 
Marketing Communications Plan Playbook
Marketing Communications Plan PlaybookMarketing Communications Plan Playbook
Marketing Communications Plan PlaybookDemand Metric
 
Introduction to social media strategy
Introduction to social media strategyIntroduction to social media strategy
Introduction to social media strategyMohammad Hijazi
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media StrategyHaylee Tuason
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPTrowes06
 
Starbucks- Digital Media Audit
Starbucks- Digital Media AuditStarbucks- Digital Media Audit
Starbucks- Digital Media AuditAlysha Rajguru
 
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsPlanning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsLars Voedisch
 

Was ist angesagt? (20)

social media strategy
social media strategy social media strategy
social media strategy
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Marketing Communications Strategy
Marketing Communications StrategyMarketing Communications Strategy
Marketing Communications Strategy
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy Template
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Content Strategy and Social Media
Content Strategy and Social MediaContent Strategy and Social Media
Content Strategy and Social Media
 
What is Product Marketing
What is Product MarketingWhat is Product Marketing
What is Product Marketing
 
Starbucks Media Plan
Starbucks Media PlanStarbucks Media Plan
Starbucks Media Plan
 
Digital media plan & Strategy
Digital media plan & Strategy Digital media plan & Strategy
Digital media plan & Strategy
 
Digital media planning
Digital media planningDigital media planning
Digital media planning
 
10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content Strategy10+ Social Media Tips - Social Media Starts with a Content Strategy
10+ Social Media Tips - Social Media Starts with a Content Strategy
 
Social Media Strategy Sample by Sostac Model
Social Media Strategy Sample by Sostac ModelSocial Media Strategy Sample by Sostac Model
Social Media Strategy Sample by Sostac Model
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Marketing Communications Plan Playbook
Marketing Communications Plan PlaybookMarketing Communications Plan Playbook
Marketing Communications Plan Playbook
 
Introduction to social media strategy
Introduction to social media strategyIntroduction to social media strategy
Introduction to social media strategy
 
Project 1 Social Media Strategy
Project 1 Social Media StrategyProject 1 Social Media Strategy
Project 1 Social Media Strategy
 
Social Media Marketing Campaign PPT
Social Media Marketing Campaign PPTSocial Media Marketing Campaign PPT
Social Media Marketing Campaign PPT
 
Starbucks- Digital Media Audit
Starbucks- Digital Media AuditStarbucks- Digital Media Audit
Starbucks- Digital Media Audit
 
Planning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious CommunicationsPlanning, managing PR campaigns, PRecious Communications
Planning, managing PR campaigns, PRecious Communications
 

Ähnlich wie Marketing/Communication Strategy Fundamentals

Social media audits
Social media auditsSocial media audits
Social media auditsAna ADI
 
Social media marketing plan(1)
Social media marketing plan(1)Social media marketing plan(1)
Social media marketing plan(1)AJ Ramos
 
Social media strategy & bp
Social media strategy & bpSocial media strategy & bp
Social media strategy & bpMuhammad Halim
 
Desarrollo de social media en los canales de venta
Desarrollo de social media en los canales de ventaDesarrollo de social media en los canales de venta
Desarrollo de social media en los canales de ventaEmpresas 2.0
 
Solo Content Strategy: Lesson for Lone Ranger & Tiny Teams
Solo Content Strategy: Lesson for Lone Ranger & Tiny TeamsSolo Content Strategy: Lesson for Lone Ranger & Tiny Teams
Solo Content Strategy: Lesson for Lone Ranger & Tiny TeamsMalaika Carpenter
 
Social Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionSocial Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionThomas Webster
 
Biz miz o1 m6_u6.2.r6_k (ppt-f2f)
Biz miz o1 m6_u6.2.r6_k (ppt-f2f)Biz miz o1 m6_u6.2.r6_k (ppt-f2f)
Biz miz o1 m6_u6.2.r6_k (ppt-f2f)EmanuelePristera
 
What's new in B2B marketing? 2021 B2B Digital Marketing trends
What's new in B2B marketing? 2021 B2B Digital Marketing trendsWhat's new in B2B marketing? 2021 B2B Digital Marketing trends
What's new in B2B marketing? 2021 B2B Digital Marketing trendsSmart Insights
 
Content marketing guide
Content marketing guide Content marketing guide
Content marketing guide Edureka!
 
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever Before
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever BeforeDigital PR :: Toolkits, Reputation and Search Matter More Than Ever Before
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever BeforeCasey Knox
 
SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?
SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?
SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?Yagmur Simsek
 
Essential Marketing And Social Media Know-how For Businesses And Organization...
Essential Marketing And Social Media Know-how For Businesses And Organization...Essential Marketing And Social Media Know-how For Businesses And Organization...
Essential Marketing And Social Media Know-how For Businesses And Organization...Brian Huonker
 
Building or Re-envisioning a Social Media Plan
Building or Re-envisioning a Social Media PlanBuilding or Re-envisioning a Social Media Plan
Building or Re-envisioning a Social Media PlanWest Muse
 
Social media strategy and planning waukesha county business alliance
Social media strategy and planning waukesha county business alliance Social media strategy and planning waukesha county business alliance
Social media strategy and planning waukesha county business allianceWendy Soucie
 

Ähnlich wie Marketing/Communication Strategy Fundamentals (20)

Social media audits
Social media auditsSocial media audits
Social media audits
 
Social media marketing plan(1)
Social media marketing plan(1)Social media marketing plan(1)
Social media marketing plan(1)
 
Social media strategy & bp
Social media strategy & bpSocial media strategy & bp
Social media strategy & bp
 
Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor
Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor
Solopreneurs' Guide to New Media by Suzanne McDonald Designated Editor
 
Social2B Capabilities
Social2B CapabilitiesSocial2B Capabilities
Social2B Capabilities
 
Desarrollo de social media en los canales de venta
Desarrollo de social media en los canales de ventaDesarrollo de social media en los canales de venta
Desarrollo de social media en los canales de venta
 
Solo Content Strategy: Lesson for Lone Ranger & Tiny Teams
Solo Content Strategy: Lesson for Lone Ranger & Tiny TeamsSolo Content Strategy: Lesson for Lone Ranger & Tiny Teams
Solo Content Strategy: Lesson for Lone Ranger & Tiny Teams
 
Social Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An IntroductionSocial Media and Content Marketing Strategy - An Introduction
Social Media and Content Marketing Strategy - An Introduction
 
Biz miz o1 m6_u6.2.r6_k (ppt-f2f)
Biz miz o1 m6_u6.2.r6_k (ppt-f2f)Biz miz o1 m6_u6.2.r6_k (ppt-f2f)
Biz miz o1 m6_u6.2.r6_k (ppt-f2f)
 
Social Media for Business 2016
Social Media for Business 2016 Social Media for Business 2016
Social Media for Business 2016
 
Tools to Drive Your Social Media Editorial Calendar by Designated Editor
Tools to Drive Your Social Media Editorial Calendar by Designated EditorTools to Drive Your Social Media Editorial Calendar by Designated Editor
Tools to Drive Your Social Media Editorial Calendar by Designated Editor
 
What's new in B2B marketing? 2021 B2B Digital Marketing trends
What's new in B2B marketing? 2021 B2B Digital Marketing trendsWhat's new in B2B marketing? 2021 B2B Digital Marketing trends
What's new in B2B marketing? 2021 B2B Digital Marketing trends
 
Content marketing guide
Content marketing guide Content marketing guide
Content marketing guide
 
Social Media Tools for Research
Social Media Tools for ResearchSocial Media Tools for Research
Social Media Tools for Research
 
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever Before
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever BeforeDigital PR :: Toolkits, Reputation and Search Matter More Than Ever Before
Digital PR :: Toolkits, Reputation and Search Matter More Than Ever Before
 
SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?
SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?
SEARCH Y PARIS - How Can SEO Content Strategy Evolve Your Startup Journey?
 
Essential Marketing And Social Media Know-how For Businesses And Organization...
Essential Marketing And Social Media Know-how For Businesses And Organization...Essential Marketing And Social Media Know-how For Businesses And Organization...
Essential Marketing And Social Media Know-how For Businesses And Organization...
 
Building or Re-envisioning a Social Media Plan
Building or Re-envisioning a Social Media PlanBuilding or Re-envisioning a Social Media Plan
Building or Re-envisioning a Social Media Plan
 
Social Media - Reality Check List
Social Media - Reality Check ListSocial Media - Reality Check List
Social Media - Reality Check List
 
Social media strategy and planning waukesha county business alliance
Social media strategy and planning waukesha county business alliance Social media strategy and planning waukesha county business alliance
Social media strategy and planning waukesha county business alliance
 

Mehr von Ana ADI

IULM_PR as Social Responsibility.pptx
IULM_PR as Social Responsibility.pptxIULM_PR as Social Responsibility.pptx
IULM_PR as Social Responsibility.pptxAna ADI
 
Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1Ana ADI
 
Social Media Marketing and Communication Strategy_syllabus Jan2016
Social Media Marketing and Communication Strategy_syllabus Jan2016Social Media Marketing and Communication Strategy_syllabus Jan2016
Social Media Marketing and Communication Strategy_syllabus Jan2016Ana ADI
 
Adi & Hobby_2013_Social Media in Higher Education
Adi & Hobby_2013_Social Media in Higher EducationAdi & Hobby_2013_Social Media in Higher Education
Adi & Hobby_2013_Social Media in Higher EducationAna ADI
 
Digital media landscape 2013
Digital media landscape 2013Digital media landscape 2013
Digital media landscape 2013Ana ADI
 
Third Sector Skills_Visual communication_Festival of Learning
Third Sector Skills_Visual communication_Festival of LearningThird Sector Skills_Visual communication_Festival of Learning
Third Sector Skills_Visual communication_Festival of LearningAna ADI
 
Katho Branding Course Evaluation_May 2012
Katho Branding Course Evaluation_May 2012Katho Branding Course Evaluation_May 2012
Katho Branding Course Evaluation_May 2012Ana ADI
 
Katho New Media Course Evaluation_May 2012
Katho New Media Course Evaluation_May 2012Katho New Media Course Evaluation_May 2012
Katho New Media Course Evaluation_May 2012Ana ADI
 
Ana al ayam
Ana al ayamAna al ayam
Ana al ayamAna ADI
 
Ana alwatan
Ana alwatanAna alwatan
Ana alwatanAna ADI
 
Mendeley
MendeleyMendeley
MendeleyAna ADI
 
Katho Branding course evaluation May11
Katho Branding course evaluation May11Katho Branding course evaluation May11
Katho Branding course evaluation May11Ana ADI
 
Katho New Media course evaluation May11
Katho New Media course evaluation May11Katho New Media course evaluation May11
Katho New Media course evaluation May11Ana ADI
 
Katho Branding 101 Syllabus May 2011
Katho Branding 101 Syllabus May 2011Katho Branding 101 Syllabus May 2011
Katho Branding 101 Syllabus May 2011Ana ADI
 
Katho New Media syllabus May 2011
Katho New Media syllabus May 2011Katho New Media syllabus May 2011
Katho New Media syllabus May 2011Ana ADI
 
Tecki Breki Prezi
Tecki Breki PreziTecki Breki Prezi
Tecki Breki PreziAna ADI
 
Paisley People
Paisley PeoplePaisley People
Paisley PeopleAna ADI
 
Press Cutting_ E
Press Cutting_ EPress Cutting_ E
Press Cutting_ EAna ADI
 
Communicaton 2.0
Communicaton 2.0Communicaton 2.0
Communicaton 2.0Ana ADI
 
Social Media Tools for Research
Social Media Tools for ResearchSocial Media Tools for Research
Social Media Tools for ResearchAna ADI
 

Mehr von Ana ADI (20)

IULM_PR as Social Responsibility.pptx
IULM_PR as Social Responsibility.pptxIULM_PR as Social Responsibility.pptx
IULM_PR as Social Responsibility.pptx
 
Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1Social Media Landscape_Social media marketing_Vives_webinar 1
Social Media Landscape_Social media marketing_Vives_webinar 1
 
Social Media Marketing and Communication Strategy_syllabus Jan2016
Social Media Marketing and Communication Strategy_syllabus Jan2016Social Media Marketing and Communication Strategy_syllabus Jan2016
Social Media Marketing and Communication Strategy_syllabus Jan2016
 
Adi & Hobby_2013_Social Media in Higher Education
Adi & Hobby_2013_Social Media in Higher EducationAdi & Hobby_2013_Social Media in Higher Education
Adi & Hobby_2013_Social Media in Higher Education
 
Digital media landscape 2013
Digital media landscape 2013Digital media landscape 2013
Digital media landscape 2013
 
Third Sector Skills_Visual communication_Festival of Learning
Third Sector Skills_Visual communication_Festival of LearningThird Sector Skills_Visual communication_Festival of Learning
Third Sector Skills_Visual communication_Festival of Learning
 
Katho Branding Course Evaluation_May 2012
Katho Branding Course Evaluation_May 2012Katho Branding Course Evaluation_May 2012
Katho Branding Course Evaluation_May 2012
 
Katho New Media Course Evaluation_May 2012
Katho New Media Course Evaluation_May 2012Katho New Media Course Evaluation_May 2012
Katho New Media Course Evaluation_May 2012
 
Ana al ayam
Ana al ayamAna al ayam
Ana al ayam
 
Ana alwatan
Ana alwatanAna alwatan
Ana alwatan
 
Mendeley
MendeleyMendeley
Mendeley
 
Katho Branding course evaluation May11
Katho Branding course evaluation May11Katho Branding course evaluation May11
Katho Branding course evaluation May11
 
Katho New Media course evaluation May11
Katho New Media course evaluation May11Katho New Media course evaluation May11
Katho New Media course evaluation May11
 
Katho Branding 101 Syllabus May 2011
Katho Branding 101 Syllabus May 2011Katho Branding 101 Syllabus May 2011
Katho Branding 101 Syllabus May 2011
 
Katho New Media syllabus May 2011
Katho New Media syllabus May 2011Katho New Media syllabus May 2011
Katho New Media syllabus May 2011
 
Tecki Breki Prezi
Tecki Breki PreziTecki Breki Prezi
Tecki Breki Prezi
 
Paisley People
Paisley PeoplePaisley People
Paisley People
 
Press Cutting_ E
Press Cutting_ EPress Cutting_ E
Press Cutting_ E
 
Communicaton 2.0
Communicaton 2.0Communicaton 2.0
Communicaton 2.0
 
Social Media Tools for Research
Social Media Tools for ResearchSocial Media Tools for Research
Social Media Tools for Research
 

Kürzlich hochgeladen

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Sapana Sha
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationnomboosow
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpinRaunakKeshri1
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991RKavithamani
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesFatimaKhan178732
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxSayali Powar
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...RKavithamani
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docxPoojaSen20
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactdawncurless
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 

Kürzlich hochgeladen (20)

The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111Call Girls in Dwarka Mor Delhi Contact Us 9654467111
Call Girls in Dwarka Mor Delhi Contact Us 9654467111
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
Interactive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communicationInteractive Powerpoint_How to Master effective communication
Interactive Powerpoint_How to Master effective communication
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
Student login on Anyboli platform.helpin
Student login on Anyboli platform.helpinStudent login on Anyboli platform.helpin
Student login on Anyboli platform.helpin
 
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
Industrial Policy - 1948, 1956, 1973, 1977, 1980, 1991
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Separation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and ActinidesSeparation of Lanthanides/ Lanthanides and Actinides
Separation of Lanthanides/ Lanthanides and Actinides
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptxPOINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
POINT- BIOCHEMISTRY SEM 2 ENZYMES UNIT 5.pptx
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
Privatization and Disinvestment - Meaning, Objectives, Advantages and Disadva...
 
mini mental status format.docx
mini mental status format.docxmini mental status format.docx
mini mental status format.docx
 
Accessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impactAccessible design: Minimum effort, maximum impact
Accessible design: Minimum effort, maximum impact
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 

Marketing/Communication Strategy Fundamentals