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(New!) Media  and  the Olympic Movement
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What is Media? ,[object Object],[object Object],[object Object],[object Object]
A timely coincidence…at first ,[object Object],[object Object],[object Object]
Experimentation ground…after ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Television: the new era ,[object Object],[object Object],[object Object],[object Object],[object Object]
Berlin, 1936 London, 1948 Athens, 2004
 
The New! Medium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
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The Olympic Movement Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
“ The plurality of contents and the large dimension of the audience reached in Nagano, increased still further in Sydney 2000, present new problems for Olympic communication policy and, more specifically, for its policies regulating rights and cessation of exclusives. The first and main battle will be fought within the Olympic system itself. Especially significant was the competitiveness established between the site of the Sydney 2000 Organising Committee ( www. olympics .com ) and the web site of NBC ( www.NBColympics.com )”  Miguel de Moragas, 1999
The even newer Internet:  Convergence & Web 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Beijing 2008 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to expect?   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So what do we do?  ,[object Object],[object Object],Ana ADI - ana.adi@gmail.com

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IOA 2008 - (New!) Media and the Olympic Movement

  • 1. (New!) Media and the Olympic Movement
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  • 8. Berlin, 1936 London, 1948 Athens, 2004
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  • 14. “ The plurality of contents and the large dimension of the audience reached in Nagano, increased still further in Sydney 2000, present new problems for Olympic communication policy and, more specifically, for its policies regulating rights and cessation of exclusives. The first and main battle will be fought within the Olympic system itself. Especially significant was the competitiveness established between the site of the Sydney 2000 Organising Committee ( www. olympics .com ) and the web site of NBC ( www.NBColympics.com )” Miguel de Moragas, 1999
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