1. Alternative Rock deconstructions
Franz Ferdinand – Do You Want To

2. • The establishing shot is of the singer in a
spotlight which would be a record label
demand to develop a recognisable brand.
• There is then close up shot’s of all remaining
band members, all of which in the spotlight,
again this would be a record label demand.
The spotlight would cause them to be centre
of attention focusing all viewers attention
onto the band members.

3. • The band members are shown together all in
matching outfits, which shows they are a
group, in black and red striped tee’s, a leather
jacket and black skinny jeans, this sort of
outfit is stereotypically rocky, also everyone in
the background is in suits which shows that
rockers have a wild side and don’t go by the
rules, which is a well known stereotype.

4. • All band members grab a glass of
champagne, it is also stereotypical that
rockers drink a lot so this would be a trait of
the genre.
• There is then a close up shot of the lead singer
which is creating a brand image.
• The band members then dance jokingly, this is
a trait of many alternative and punk rock
videos, they don’t take themselves too
serious.

5. • In alternative rock videos a trait is that the
band will joke around this is shown by the
band members bumping into other
people, acting drunk, then rearranging the
letters onto the board to spell ‘cunt’.
• There is then a series of close up shots of the
lead singer and other band members, meeting
record label demands and creating a brand
image.

6. • The song name ‘Do You Want To’ was shown
in a microscope, which would be a record
label demand promoting the song. It also
refers to the notion of looking.
• There are again more close up shots of the
band members creating the brand image.
• Then there is a shot of the band performing
which is a popular trait of the genre
alternative rock.

7. • The song name is then promoted again on a
bottle where you think the band member is
having a pee but actually it’s just promoting.
• There are more close up shots which are
record label demands and performance shots
which is an alternative rock genre trait, and
also the song name is written again above the
band.

8. • The band members are then doing the ‘can
can’ with near naked women, a stereotype of
alternative rockers is that they attract a lot of
female attention, also that they do not take
life too seriously.
• The crowd is then dancing to the song which
would be a performance shot which is an
alternative rock trait.

9. • There are more performance shots and then
there is sychronized guitar playing which
shows they are a group, with the crowd in the
background, so this would be a performance
shot.
• There is then 2 shots of on beat editing where
the band and then the band and the crowd
walk forward, this would be matching music
and visuals.

10. • There is another band shot which would be
record label demands.
• Then the band members throw the
microphone stand in the air and throw about
the guitars, this is a trait of many rock videos
for the final part of the song.