1. Day 1
Social Media
Boot Camp
www.har.com/edu
1

2. 2 April 30, 2012
Day 1 Objectives
 Rebrand your business
 Create your Social Media business
strategy
 Identify Social Media platforms
 Benefits of Blogging
 Implement Facebook profile tips
 Create Facebook business page
 Learn about Facebook options

3. Day 1 Objectives
 Understand the difference between
Facebook profile vs. Facebook page
 Identify content sites
 Learn Social Media etiquette

4. Branding Yourself
Section 1

5. It’s Time to Update
Get a graphic designer
Use namechk.com
Shift into Social Media mentality
What is your niche/passion?

6. Give yourself a Facelift
 Update your pictures
 Re-do your logo
 Creativethunderdesigns.com
 Freelogodesign.com
 Elance.com
 Vistaprint.com
 Re-name
 Namechk.com

7. Re-Branding Yourself
 Google Profile
 Yahoo Profile
 HAR.com profile
 Video
 FB Biz Page
 Yelp

8. Re-Branding Yourself
Google Profile
HAR.com profile
Video
FB Biz Page
Yelp

9. Videos to Market YOU
Video for blogging-vimeo.com
Video email using eyejot.com
Skype or Facetime
Video biz card

10. Monitoring my
Brand
Section 2

11. What are they saying?
Hootsuite.com
Socialoomph.com
Google Alerts
Google Analytics
Socialmention.com
Klout.com
Yelp.com

12. Business Strategy
Section 3

13. Utilize tools effectively
Does this fit my strategy?
Could I use this tool in another way?
Weed in or Weed out

14. Social Media Options
Section 4

15. Choices
Facebook
Facebook Business Page
Twitter
Foursquare
Yelp
Linkedin
& many more

16. Blogging

17. Start Here!!!!!
Why Blog?
Wordpress.com vs. Wordpress.org Foursquare
SEO
Time Management
One to Many Sites theory

18. Hybrid Sites
Miamism.com
Clarkcountyrealestateguide.com
Phoenixrealestateguy.com
365Atlanta.com

19. Facebook Profile

20. Your personal FB
Learn Timeline
Lists
Power of Groups
Sharing content
Social etiquette
Linking accounts

21. Your personal FB
Engagement
Content
About
Events
Newsfeed vs. Timeline post

22. Your personal FB
Abidingby Article 12
NAR Social Media guideline
Facebook.com/Marketplace

23. Facebook Biz Page

24. Your Biz Page
How to create it
Why to create it
Create it effectively
What to post?

25. Your Biz Page
How to get more likes
Facebook Ads

26. Other Social Media

27. Options
Yelp
 Siri
Search
 Agent Reviews
Foursquare
 Marketing listings
 Cold Prospecting

28. Options
Linked In
 Resume
 Groups
Pinterest
 Marketinglistings????
 Cold/Warm Prospecting

29. Options
Instagram
Flickr
Spotify
Youtube

30. Content is King
Section 5

31. Personal Content
Lifehackr
Mashable
Wall Street Journal
NY Times
Kurtsy
Digg

32. Personal Content
Youtube
Pinterest
Your Passion/Social Object
ESPN
Yahoo News
Charities
What is your favorite place?

33. RE Content
Youtube
Houselogic.com
Texasrealtors.com
Realtor.org
Realtor.com
Zillow.com
Local appraisal district

34. RE Content
Local events
Trulia.com
Market report (video from HAR)
MLS trends for your area
Housing Trends E-Newsletter
HUD.gov

35. Etiquette
Section 6

36. Post This/Not That
Politics
Religion
Stop the Self-Promotion
Respond to comments
Don’t Poke!
Friend Requests/Introductions
Grammar

37. Post This/Not That
20 to 1 rule
Stop! Think! Post

38. Day 1 Wrap Up
Section 7

39. Day 2 Objectives
 Learn about Twitter
 Learn about Video
 Sign up for SM sites
 Identify SM apps
 Time Management tools
 Resource Tools

40. Day 1 Recap
Section 1

41. Homework
Business
strategy
What SM feels right to you?

42. Twitter
Section 2

43. Tweeterific
What is it?
Speaking the language
Following People
Creating lists
Scheduling Posts
Adding links & photos to post

44. Video Time
Section 3

45. Why Video?
Google loves youtube
People love video
Easy to do
Great marketing tool
Does it fit my business strategy?

46. Video vs.Virtual Tour
Action
Photo gallery

47. Virtual Tour
Animoto
Tourwrist
Pixeet360
Swivl
Wellcomemat.com
Hdhat.com
Tourzilla.com

48. Equipment
Camcorder
Ipad
Iphone or Droid
Canon TSI or Nikon
Web Camera
Go Pro Hero
Swivl

49. Equipment
Green Screen
Lighting
Portable Lighting- 36 LED light
Microphone- Brando Mic
Smart FLV Converter Pro
Vdownloader

50. Equipment
VideoEditing
Imovie on Mac
Final Cut Pro on Mac
Windows Live Movie Maker
Pinnacle Studio
Imovie/Reel Director or Splice on
Iphone/Ipad
Xtranormal.com

51. Let’s Get Started

52. Get a Youtube Channel
It
is easier to use a Gmail account
Go to youtube.com
Make an account
That account is now your channel name

53. Get a Youtube Channel
Now hit Create Youtube channel
Follow steps
Voila- it is done!

54. What to Video?
Listings
Buyers
Community events
Lifestyle
FAQ’s
Specialized Intro videos
Bio videos

55. Create a Video
Make a video on camera
Edit video
Upload to your youtube channel
Add the right Tags

56. What do I say?
Research youtube.com
How long?
Write script for Sellers
Write script for Buyers
Write Community script

57. Promoting Video
youtube.com
Facebook static video
Wordpress
Your website
Your company site
HAR
Email

58. Video Email
Iwowwe.com
Eyejot.com
BombBomb.com

59. Sign Up time
Section 4

60. Social Media User Name
Linkedin.com
 Username:_________________
 Password:__________________
Twitter.com
 Username:_________________
 Password:__________________

61. Social Media User Name
Foursquare.com
 Username:_________________
 Password:__________________
Google.com for your Gmail account
 Username:_________________
 Password:__________________

62. Social Media User Name
Yelp.com
 Username:_________________
 Password:__________________
Youtube.com
 Username:_________________
 Password:__________________

63. Social Media User Name
Hootsuite.com
 Username:_________________
 Password:__________________
Klout.com
 Username:_________________
 Password:__________________

64. Social Media User Name
Other #1__________________
 Username:_________________
 Password:__________________
Other #2____________________
 Username:_________________
 Password:__________________

65. Social Media User Name
Other #33__________________
 Username:_________________
 Password:__________________
Other #4____________________
 Username:_________________
 Password:__________________

66. Social Media Apps
Section 5

67. Time to get “Appy”
youtube.com
Facebook
Wordpress
Cost Vs.Value
Foursquare
HAR
Yelp

68. More Apps
Pinterest
Linkedin
Hootsuite
Spotify
Ustream/Qik
Reel Director /Splice
Instagram
Flickr

69. More Apps….The Sequel
Camera+
Imovie
Hipstamatic
Dermander
AutoStitch
Animoto
Yummy Cam

70. More Apps….the Final Sequel
Zillow
Realtor.com
Trulia
Card Munch or Scan Biz Cards
Splash ID
Godaddy
Socialcal

71. Time Management
Section 6

72. Who has the time?
Wordpress
Hootsuite
Settimer
Take a day off
Best time of day to post
Skype

73. Resource Tools
Hdhat.com- tinyurl.com/amyhdhat
Coffee with Krisstina-get code
Real-techguy.com
Inman
Techsavvyagent.com
Areweconnected.com