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What	
  is	
  DESIGN	
  THINKING?	
  



                 Reveling	
  in	
  the	
                                                                                                           Creating	
  a	
  new	
  and	
  
                inconsistencies	
                                                                                                                  different	
  future.	
  



   Knowing	
  customers	
  as	
                          Empathy	
                                              Invention	
                        Starting	
  from	
  a	
  place	
  
real	
  people	
  with	
  real	
  lives,	
                                                                                                         where	
  anything	
  is	
  
        not	
  as	
  demographics.	
                                                                                                               possible.	
  
                                                                                   DESIGN	
  
                                                                                  THINKING	
  
     Viewing	
  their	
  beliefs,	
  
                                                                                                                                                   Treating	
  every	
  problem	
  
    intentions,	
  emotions,	
  
                                                                                                                                                   as	
  a	
  possibility.	
  
actions	
  and	
  recollections.	
  	
  	
  




                                                                                   Iterations	
  




                                                   Using	
  low	
  cost	
       Learning	
  through	
          Failing	
  repeatedly	
  as	
  
                                               prototypes,	
  protocepts	
     action	
  and	
  constant	
     the	
  path	
  to	
  success.	
  
                                                   and	
  concepts.	
            improvement	
  of	
  
                                                                                         ideas.	
  



                                                                                                                                                                                        1	
  

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What Is Design Thinking

  • 1. What  is  DESIGN  THINKING?   Reveling  in  the   Creating  a  new  and   inconsistencies   different  future.   Knowing  customers  as   Empathy   Invention   Starting  from  a  place   real  people  with  real  lives,   where  anything  is   not  as  demographics.   possible.   DESIGN   THINKING   Viewing  their  beliefs,   Treating  every  problem   intentions,  emotions,   as  a  possibility.   actions  and  recollections.       Iterations   Using  low  cost   Learning  through   Failing  repeatedly  as   prototypes,  protocepts   action  and  constant   the  path  to  success.   and  concepts.   improvement  of   ideas.   1