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Entrepreneurship presentationforlibraryapril9th
- 1. Boot Camp 4 Entrepreneurs Session 1: April 9, 2012 5-6:30 Dr. Amy Sauers Idea Generation & Screening: Customer Pain Points
- 2. Agenda – Session 1 Emotional Pitch Your Introductions Motivation Prospect Activity Ordeal of Customer Pain Entrepreneur’s Entrepreneurship Point Character Crossing the Entrepreneurship Business Map Homework Chasm Steps Differentiate with Strategy Target Niche Pitch the Room Demographics Scoreboard 2
- 3. The Ordeal: Entrepreneur’s Stages 3
- 4. The Ordeal: Crossing the Chasm Law of Chasm Model How to Cross: Niche Target 4
- 5. How to Cross: Target the Niche Win the Target. Repeat. 5
- 6. Differentiate or Die Age/Family Stage Ethnicity Income/SES Generation Aspirations Gender Location Polarize 6
- 7. Entrepreneurship Steps Target Meaningful, Prototype & Business Customer Emotional Sell Model Pain Solution • Would you • How will you • Guilt • Save your use? make $ • Google loved ones • Would you • Wheel “complaints” • They’ll love recommend? • Breakeven • Takes too you • How much • 3 statements much time • Saves you should I sell it and effort time for? • Google tools 7
- 8. What’s Meaningful? Esteem - Actualization • Respect from others Love • Belonging Meaningful, Safety Emotional • Shelter Solution • Family safety • Save your loved Physiological needs ones • Food • They’ll love you • Free from physical pain • Saves you time 8
- 9. Meaningful, Emotional Motivation Listen: Meaningful, Customer Emotional Pain Solution 9
- 10. Listen: Meaningful, Customer Pain Emotional Solution Agile Business Plan Monetize Prototype & Sell 10
- 11. Pitch your Prospect Target Customer Pain Meaningful, Emotional Solution 11
- 12. Entrepreneur’s Passion Character Customer- Entrepreneur Get others focus on board Persistence and discipline 12
- 13. Business Map Mission Vision Strategy Values 13
- 14. Strategy Scoreboard • Tactic 1 • Tactic 2 • How will this goal be measured Goal 1 • How will you know when you’ve “won” • Tactic 1 • Tactic 2 • How will this goal be measured Goal 2 • How will you know when you’ve “won” • Tactic 1 • Tactic 2 • How will this goal be measured Goal 3 • How will you know when you’ve “won” 14
- 15. Pitch the Room Target Customer Pain Meaningful, Emotional Solution 15
- 16. Summary – Session 1 Emotional Pitch Your Prospect Introductions Motivation Activity Ordeal of Customer Pain Entrepreneur’s Entrepreneurship Point Character Homework Crossing the Entrepreneurship • SBA Business Map Chasm Steps • Art of the Start • Lean Startup Differentiate with Strategy Target Niche Pitch the Room Demographics Scoreboard 16
- 17. Homework for Session II – April 16 5pm: 1. Check out The Art of the Start or Google Guy Kawasaki. 2. Check out The Lean Startup, by Eric Ries 3. Do the SBA Online Tutorial Course http://dor.myflorida.com/dor/taxes/regist ration.html •Contact: Amy Sauers Sauers.Amy@spcollege.edu St. Petersburg College – EpiCenter 17
Hinweis der Redaktion
- What qualities are needed to make it as an entrepreneur.
- http://dor.myflorida.com/dor/taxes/registration.html