Uses and gratifications theory posits that media consumers actively seek out media to fulfill personal needs such as identifying with characters, being entertained, facilitating social interaction, and escaping reality. Audiences take an active role in interpreting and using media to meet needs like learning about themselves, entertainment, and conversation.

2. The need to be entertained by a range and variety of well-constructed texts

3. The need to use the media as a talking point for social interaction

4. The need to escape from their ‘daily grind’ into other worlds and situations