2. Richard Dyers star theory is the idea that icons
and celebrities are manufactured by institutions
for financial gain. He believes that stars are
constructed to represent 'real people'
experiencing real emotions. Stars are
manufactured by the music industry to serve a
purpose; to make money out of audience, who
respond to various elements of a star’s
personality by buying records and becoming
fans.
Pop stars can be seen as actors - images are
constantly changed to match ideologies of the
3.
Constructed, artificial images advertising, magazines, films and music.
Good if they have a Unique Selling Point
which makes them different
Record companies groom starts (artificial
constructions) - we have more respect for
them if they groom themselves
We want to believe that stars convey their
real emotions to us
4.
Stars - manufactured to make money from
audience for record labels.
"X Factor" - 'photocopied stars' who
repeatedly churn out what they think we
want
Whole markets of audience who want
something different - record labels have to
cater to these different audiences - Mirror
branding - e.g. Rage Against The Machine
& Joe McElderry - both part of the same
5.
Stars - cultural values and attitudes audiences may share these beliefs - e.g.
The Jonas Brothers - wearing of purity
rings
A star may initiate a fashion
trend/hairstyle/clothing/copied by
audience - e.g. Jennifer Aniston - "The
Rachel" in the 1990s
Forms of media dedicated to celebrity
gossip where fans can catch up with the
6.
Presented as 'real' human beings
Stars support hegemony/dominant
ideology of their time/ generation glorified versions of 'us'
Stars are representations of the
contradictions/reinforced ideas of the
music industry.
When we see a star's life in magazines we feel closer to them - e.g. Britney
Spears' troubled few years - breakdowns