Answers common social media for business questions, like:
Why social media?
Who’s using it?
What works best for each platform?
What makes good content?
Quick Brainstorming
Common questions
Overcoming common challenges
Making sure the right audience gets your messages
With a focus on content ideas. Includes resources to DIY Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, Google Plus and SnapChat, as well paid social media advertising for business.
Delivered by Amy Neumann, Advance Ohio Digital Director, at MACC 031016.
3. 3
• Why social media?
• Who’s using it?
• What works best for
each platform?
• What makes good
content?
• Quick Brainstorming
• Common questions
• Overcoming common
challenges
• Making sure the right
audience gets your
messages
• Q & A
Agenda
4. 4
Join the conversation
Social media is word-of-mouth
marketing in the digital age. Social
media activity reveals what customers
want, need and expect from
businesses.
Connecting with customers to improve
your social presence is important:
• It can help build your brand
• It can improve your reputation through
regular engagement with a network of
current and potential customers.
5. 5
"The goal is not to be good at social
media.
The goal is to be good at business
because of social media.”
– Jay Baer
14. 14
Where to Get Ideas
Borrow inspiration from people already doing a good job –
ask your friend Google for suggestions like:
• Best blogs on x topic
• Case studies best content on x topic
• Case studies best social media for x
industry
• Industry leaders for x topic (or industry)
Who’s popular for that topic or industry on Twitter?
Pinterest? Facebook? LinkedIn? What do they talk about?
What content gets the most interaction (retweets, likes,
etc.)?
16. 16
Reaching the Right People
• Paid social media advertising is not
optional, if you want to reach the right
people
• Paid social media ad spend expected to
exceed $30B in 2016
• See resources list for ad help
http://www.emarketer.com/Article/Social-Network-Ad-Spending-Hit-2368-Billion-Worldwide-2015/1012357
18. 18
Overcoming Barriers
• Leverage Scheduling Tools
• (i.e. Hootsuite)
• Utilize DIY resources, or consider full or
partial outsourcing
• List of resources:
http://www.slideshare.net/amyneumann/social-
media-for-business-resources-2016
• Embrace the conversation and feedback
for learning and growing
Embrace
the
Conversation
22. 22
Advance Ohio is part of the Advance Local Group
A local leader with national strength
National sales and digital strategy arm of Advance Local, and
manager of Advance’s sophisticated, unified data management
platform, which guides the creation of highly targeted and flexible
advertising solutions across the enterprise.
A leading media and marketing company attracting more than 48
million consumers across its stable of award-winning news and
information brands in markets throughout the U.S. Advance
Local is part of Advance Publications, along with Condé Nast
and American City Business Journals.
http://advance-ohio.com
Hinweis der Redaktion
ABOUT SOCIAL MEDIA OPTIMIZATION (SMO)
Talking Points:
Our turnkey program includes
creation of social media graphics
writing and posting SEO rich posts
page optimization
custom photos and backgrounds.
INSIGHTS
We have taken a look at your market and made the following observations.
Talking Points:
x
T
THE OPPORTUNITY
We have taken a look at your market and recognize these opportunities.
Talking Points:
x
THE OPPORTUNITY
We have taken a look at your market and recognize these opportunities.
Talking Points:
x
ABOUT RESPONSIVE WEBSITE DESIGN
Talking Points:
With mobile traffic exceeding desktop, it is vital for your website to be optimized and user-friendly for a range of devices.
Your responsive website will include:
URL and site ownership
Custom text
Imagery
Social media integration
Access to reporting and metrics
Ability to easily edit web copy
URL and site ownership
ABOUT RESPONSIVE WEBSITE DESIGN
Talking Points:
With mobile traffic exceeding desktop, it is vital for your website to be optimized and user-friendly for a range of devices.
Your responsive website will include:
URL and site ownership
Custom text
Imagery
Social media integration
Access to reporting and metrics
Ability to easily edit web copy
URL and site ownership
OUR OBJECTIVE
We have taken a look at your market and aligned on the following objectives.
Talking Points:
x
OUR OBJECTIVE
We have taken a look at your market and aligned on the following objectives.
Talking Points:
x
THANK YOU.
Talking Points:
summarize, field questions, thank each guest and personalize the occasion
OUR CONNECTED NETWORK
Talking Points:
As a part of Advance Local, one of the largest media groups in the U.S., our first-party network includes 48 Million consumers across 12 local news and information websites that rank #1 among local media in their respective markets, including more than 30 newspapers.