Evaluation question 4

1. Question 4 -
Who would be the audience for your media product?

2. My media product is a music magazine. I created the front cover,
contents page and double page spread for one issue. I created an indie
magazine that focused on women in the music industry in order to
appeal and engage more women, as most music magazines are
stereotypically aimed at men. My magazine is called A.M.P., which
standards for Alternative Music Press, to relate to how it is an
alternative music magazine.

3. My target audience would consist of both men and women aged 16 to 24. This
is because, whilst researching I discovered that, the indie subculture is largest
in this age group and I have created an indie magazine. They would be from
the psychographic explorer. This is due to how love finding new music. They
would also be rebels as it relates to the alternative nature of indie music. Due
to their younger age they would be in the socio-economic groups C, D, and E. I
would expect my audience to have or be in some form of higher education, as
the indie/alternative subculture is similar to the punk culture, due to what the
music is about, therefore they tend to be intellectual. My target audience
would be outgoing, enjoy going to gigs and festivals and looking for new music,
which would therefore make them explorers. They could also be reformers as
they are socially aware and independent. The gratifications that they would be
getting would be information, entertainment as well as personal identity, as
music can have a large influence on teenagers discovering their identity.

4. My secondary audience would be older males and females aged 26 to
34. My magazine would appeal to them as they would still listen to
music in the indie genre, and therefore would want to buy music
magazines about this genre. They would be of a higher socioeconomic
group of B, C1 and C2, as they are older and therefore working.
Similarly to my target audience they would have a passion for music
and enjoy going to gigs. This explains why they would buy my magazine,
as it is features many sections of gigs. They would also be explorers like
my target demographic. The main gratification that would get from my
magazine would be entertainment as well as information.