1. CONTESTS &
PROMOTIONS
By: DAYTA Marketing

2. Facebook Guidelines for
Contests & Promotions
https://www.facebook.com/page_guidelines.php
Promotions on Facebook must be administered
within Apps on Facebook.com,
either on a Canvas Page
or a Page App.

3. Facebook Guidelines for
Contests & Promotions
https://www.facebook.com/page_guidelines.php
Promotions on Facebook must include the
following:
 A complete release of Facebook by each entrant or participant.
 Acknowledgment that the promotion is in no way sponsored, endorsed or
administered by, or associated with, Facebook.
 Disclosure that the participant is providing information to [disclose recipient(s)
of information] and not to Facebook.
For example:

4. Facebook Guidelines for
Contests & Promotions
https://www.facebook.com/page_guidelines.php
You must not condition registration or entry
upon the user taking any action using any
Facebook features or functionality other than
liking a Page, checking in to a Place, or
connecting to your app. For example, you must
not condition registration or entry upon the user
liking a Wall post, or commenting or uploading
a photo on a Wall.

5. Facebook Guidelines for
Contests & Promotions
https://www.facebook.com/page_guidelines.php
You must not use Facebook features or
functionality as a promotion’s registration or
entry mechanism. For example, the act of liking
a Page or checking in to a Place cannot
automatically register
or enter a promotion
participant.
For Example:

6. Facebook Guidelines for
Contests & Promotions
https://www.facebook.com/page_guidelines.php
You must not use Facebook features or
functionality, such as the Like button, as a
voting mechanism for a promotion.
Facebook App
Example:

7. Facebook Guidelines for
Contests & Promotions
https://www.facebook.com/page_guidelines.php
You must not notify winners through Facebook,
such as through Facebook messages, chat, or
posts on profiles (timelines) or Pages.
Collect Email

8. CONTEST
STEPS

9. Determine Goal
 Increase Brand Awareness
 Gain more “Likes”
 Collect Emails & Data
 Identify w/ a Specific Target Audience
 Drive Traffic to your Website
 Conduct Market Research

10. Choose a prize
 CASH $50+
 Gift Card $50+
 A Product
 A Trip
 FREE Services

11. Choose a Contest Type &
Platform
 Sweepstakes
 Photo Contests
 Vote Contests
 Essay Contests
 Video Contests
 Photo Caption Contests

12. Create the Contest Details
 What are the start and end dates?
 Does a specific time need to be listed?
 What are the rules?
 What platforms will be used?
 What are the deadlines?
 How will the winner be chosen?
 How will the winner be contacted?

13. Create the Message.
 Exactly what will be included in the
announcement message? Times? Rules?
Prize?
 How can you make the message and
contest sound the most simple?

14. Determine timeline.
 Determine deadlines.
 Determine what days the contested will
be promoted.
 Brainstorm creative ways to promote the
contest and include them in the timeline.
 Determine when to cross promote across
all social media platforms.

15. Contest Advertising
 Will additional social advertising be used?
 Will this be coordinated with text message
marketing, email marketing, videos or
blogs?

16. Create Contest Graphics
 Determine which graphics need to be
created. This usually requires a banner, a
like gate, and a main contest image.
 Be sure to follow rules and regulations for
certain graphics. Images for Facebook
ads and cover photos can only have 20%
text.
 Do any additional advertising graphics or
signage need to be created?

17. Launch & Monitor Contest
 Use the contest message to launch the
contest.
 Monitor the contest closely.
 Follow the timeline and make adjustments
as needed.

18. Contest Follow-Up
 Contact the winner and take advantage
of any photo opportunities.
 Thank your participants.
 Write a blog.