The document discusses plans for a new music magazine called "Listen In" targeted at readers aged 11-25. It proposes distributing the magazine through Egmont UK and securing advertising from Samsung, Sainsbury's, and Calvin Klein. The proposed price is £3.20 per issue and initial advertising would be done on Facebook and YouTube due to their popularity with the target audience. If the magazine gains popularity, an app would also be developed providing full digital issues for a fee.
1. What kind of media institution might
distribute your media product and why?
2. Media Institution is a company in the media
that would disperse a media product to the
audience. Companies such as EMAP, IPC and
EGMONT. These companies publish many
different magazines such as 'we love pop'
and 'go girl'.
3. Looking at the different companies that are
famous for publishing popular magazines, i
have decided to use Egmont UK to publish
my magazine. One of the reasons for this
choice is because Egmont publishes one of
the leading pop magazines 'We Love Pop'. I
would like my magazine to follow in this
magazines footsteps and be just as
popular.
4. My magazine would also need companies to advertise. I would
like to choose three companies that could possibly advertise
my magazine. First would be Samsung, i think that they are
brilliant at advertising a product. My second choice would be
Sainsbury's as i feel that they advertise products that they sell
and make memorable adverts. My last choice would be Calvin
Klein a leading perfume brand. By choosing these three
companies it gives the magazine more of a range of audience.
I would also include their products in my magazine to publish
their range too.
5. Target Audience – 11 – 25 Years old
Gender – Male and Female
Includes the Top 40 songs and albums.
Tells you about the biggest artists and upcoming
artists and what they are working on.
Price - £3.20
6. As the magazine is new the budget to use would be
small because of this i would advertise my
magazine on these websites:
Facebook
YouTube
Both of these websites are very popular among the
target audience of 11- 25. I would have ad's along
the side of each website with a link to the official
Listen In website.
7. If the magazine started to get popular and
well known i would invest in an app for the
app store and for android. The app would
provide full coverage of the last issue of the
magazine. The app would cost at least 3
pound as well as magazine coverage would
come with a small fee too. However the app
would have competitions and more gossip
for the readers to read.