7. IterMatiVoPn SShhoortrctcuutsts
Right team to iterate the design quickly
Right tool – keynote, Balsamic, InVision, etc.
DIY: Iterate MVP Canvas & Core Loop
8. Core Loop Template
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activity: sample + instructions
feedback: sample + instructions
investment: sample + instructions
trigger: sample + instructions
9. 5
Unmet
Needs
Updated
Value Prop
Unfair
Advantage Early
Customers
Early
Metrics
Updated
Solution
Unfair
Advantage
MVP Canvas Template
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10. Iteration Speed Bumps
False-negative Pivot
Internal discomfort with Customer Discovery
Lack of cross-functional collaboration
poor value prop AKA emperor has no clothes