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Iterate your 
design with 
Customer Insights 
SPRINT 7
Your best teacher is your 
last mistake 
Ralph Nadar
Turning Insight into Design 
Iterate your Design 
with 
Job Stories 
derived from 
Early Adopters
Iterate your design & prototype 
Background Reading 
Background Viewing 
Iteration Shortcuts 
DIY: update your Canvas 
Iteration Speedbumps 
Office Hours & VIP Coaches
Background Reading 
Stanford D.School Website
Background Viewing 
Turning Insight Into Product Rachel Derkis-Gelman
IterMatiVoPn SShhoortrctcuutsts 
 Right team to iterate the design quickly 
 Right tool – keynote, Balsamic, InVision, etc. 
 DIY: Iterate MVP Canvas & Core Loop
Core Loop Template 
to unlock this template, register for MVP Design Hacks 
activity: sample + instructions 
feedback: sample + instructions 
investment: sample + instructions 
trigger: sample + instructions
5 
Unmet 
Needs 
Updated 
Value Prop 
Unfair 
Advantage Early 
Customers 
Early 
Metrics 
Updated 
Solution 
Unfair 
Advantage 
MVP Canvas Template 
to unlock this template, register for MVP Design Hacks
Iteration Speed Bumps 
 False-negative Pivot 
 Internal discomfort with Customer Discovery 
 Lack of cross-functional collaboration 
 poor value prop AKA emperor has no clothes
Week 7 Office Hours 
WED 11/19/2014 9-10 AM & 4-5 PM PST 
http://mvpdesignhacks.com/fall2014

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MVP Design Hacks: Sprint 7

  • 1. Iterate your design with Customer Insights SPRINT 7
  • 2. Your best teacher is your last mistake Ralph Nadar
  • 3. Turning Insight into Design Iterate your Design with Job Stories derived from Early Adopters
  • 4. Iterate your design & prototype Background Reading Background Viewing Iteration Shortcuts DIY: update your Canvas Iteration Speedbumps Office Hours & VIP Coaches
  • 5. Background Reading Stanford D.School Website
  • 6. Background Viewing Turning Insight Into Product Rachel Derkis-Gelman
  • 7. IterMatiVoPn SShhoortrctcuutsts  Right team to iterate the design quickly  Right tool – keynote, Balsamic, InVision, etc.  DIY: Iterate MVP Canvas & Core Loop
  • 8. Core Loop Template to unlock this template, register for MVP Design Hacks activity: sample + instructions feedback: sample + instructions investment: sample + instructions trigger: sample + instructions
  • 9. 5 Unmet Needs Updated Value Prop Unfair Advantage Early Customers Early Metrics Updated Solution Unfair Advantage MVP Canvas Template to unlock this template, register for MVP Design Hacks
  • 10. Iteration Speed Bumps  False-negative Pivot  Internal discomfort with Customer Discovery  Lack of cross-functional collaboration  poor value prop AKA emperor has no clothes
  • 11. Week 7 Office Hours WED 11/19/2014 9-10 AM & 4-5 PM PST http://mvpdesignhacks.com/fall2014