There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
14. Play-test your
idea to life
tinker, prototype &
assume your first
idea might not
be right
3
15. What We Offer
resources workshops coaching
design services
Peter
Drucker
The best way
to have a good
idea is to have
lots of ideas
Linus Pauling
Scientist
16. don’t fall in love
with an idea;
fall in love with
solving a problem
& learning from
your customers
19. We succeeded because we
said “No” to the tempting
quick wins that strayed
outside of our core vision -
and focused on what really
mattered.
Cindy Au
Kickstarter community manager
2009-2014
34. Learning
Loop
Explore Campaigns
watch videos, browse
rewards, see who’s
funding what
FUNDERS
Something New
that I’m
passionate about
Check
Campaign Stats
Donate
choose a reward level
and make a donation
Share
tell your story &
support the campaign
35. Repeatable,
pleasurable
activity
that satisfies
an internal
urge or need
Explore Campaigns
watch videos, browse
rewards, see who’s
funding what
Something New
that I’m
passionate about
Internal
Trigger
Repeatable, Pleasurable Activity
Donate
choose a reward level
and make a donation
Share
tell your story &
support the campaign
37. Simple
Feedback
promotes
learning &
competence
Explore Campaigns
watch videos, browse
rewards, see who’s
funding what
Something New
that I’m
passionate about
Feedback: join the community
Donate
choose a reward level
and make a donation
Share
tell your story &
support the campaign
39. Progress,
Investment
& Engaged
Triggers
pull people
back
Explore Campaigns
watch videos, browse
rewards, see who’s
funding what
Something New
that I’m
passionate about
Check Stats
Sharing & Campaign
Deepen Investment at the right moment
Donate
choose a reward level
and make a donation
Share
tell your story &
support the campaign
Engaged Trigger
41. Learning
Loop
Creators
Read & Answer
Messages
engage with your
community
How’s my
Campaign
Doing?
Check
Campaign Stats
No More Messages
Need my attention
Create New
update, reward level,
social media post
42. Read & Answer
Messages
engage with your
community
No More Messages
Need my attention
Engaging
activity
that satisfies
an internal
urge or need Create New
update, reward level,
social media post
Repeatable, Pleasurable Activity
How’s my
Campaign
Doing?
Internal
Trigger
44. How’s my
Campaign
Doing?
Read & Answer
Messages
engage with your
community
No More Messages
Need my attention
Simple
Feedback
Simple
Feedback
System
promotes
learning &
competence
Create New
update, reward level,
social media post
46. How’s my
Campaign
Doing?
Read &Answer
Messages
engage with your
community
No More Messages
Need my attention
Progress & Investment
Progress,
Investment
& Engaged
Triggers
pull people
back
Check
Campaign
Stats
Engaged
Trigger
Create New
update, reward level,
social media post
52. Game Thinking Design Tips
1. a strong vision helps you say “no”
2. Engage your customers with a Learning Loop
53. Game Thinking Design Tips
1. a strong vision helps you say “no”
2. Engage your customers with a Learning Loop
3. Reward mastery with impact & opportunity
54. Game Thinking Design Tips
1. a strong vision helps you say “no”
2. Engage your customers with a Learning Loop
3. Reward mastery with impact & opportunity
4. Use cooperative stats to build group identity
55. Game Thinking Design Tips
1. a strong vision helps you say “no”
2. Engage your customers with a Learning Loop
3. Reward mastery with impact & opportunity
4. Use cooperative stats to build group identity
5. Use spotlights to showcase excellence
56. Cindy Au on how
collaboration fueled
Kickstarter’s growth
77. Early-bird VIP Breakfast
mingle with VIPs & get your questions answered
Introduction to Cooperative Design
online mini-course in designing collaboration
78. Early-bird VIP Breakfast
mingle with VIPs & get your questions answered
Private coaching session
first 5 signups get 1:1 coaching session
Introduction to Cooperative Design
online mini-course in designing collaboration
79. WORK WITH ME
PRIVATE WORKSHOP
PRIVATE CLIENT
LIVE TRAINING EVENT
EARLY-BIRD DISCOUNT
$25K+
$5-10K/month
$2K/ticket
$995
80. WORK WITH ME
PRIVATE WORKSHOP
PRIVATE CLIENT
LIVE TRAINING EVENT
EARLY-BIRD DISCOUNT
$25K+
$5-10K/month
$2K/ticket
$995
81. WORK WITH ME
PRIVATE WORKSHOP
PRIVATE CLIENT
LIVE TRAINING EVENT
EARLY-BIRD DISCOUNT
$25K+
$5-10K/month
$2K/ticket
$995
82. WORK WITH ME
PRIVATE WORKSHOP
PRIVATE CLIENT
LIVE TRAINING EVENT
EARLY-BIRD PRICE
$25K+
$5-10K/month
$2K/ticket
$1295 (save $700)
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