ycn presentation amy patrick

1. AF205 // Amy-Jane Patrick
YCN Student Awards Brief: Moo
Amy-Jane Patrick

2. AF205 // Amy-Jane Patrick

3. AF205 // Amy-Jane Patrick
Business Cards, Flyers, Letterheads, Postcards, Stickers, Accessories

4. AF205 // Amy-Jane Patrick
‘Luxe’ - “what would the most beautiful business card in the world look like?”

5. AF205 // Amy-Jane Patrick

6. Visually represent their new tagline ‘Design works wonders’
AF205 // Amy-Jane Patrick

7. ‘Design works wonders’
AF205 // Amy-Jane Patrick

8. ‘Design works wonders’
AF205 // Amy-Jane Patrick
Design is of a benefit
Design is a premium
Design is under appreciated
Design is well thought out
Design is important
Design is necessary

9. What do (most) businesses care about?
AF205 // Amy-Jane Patrick
Profit
A growing customer base
Customer satisfaction
Employee Satisfaction
Owner Satisfaction

10. What do (most) businesses care about?
AF205 // Amy-Jane Patrick
A growing customer base

11. What do (most) businesses care about?
AF205 // Amy-Jane Patrick
A growing customer base

12. AF205 // Amy-Jane Patrick
Focus on the idea that Design can work wonders for
Businesses. Do this by visually representing what it looks like
when consumers decide what business they want to work
with when it comes down to pure aesthetics.

13. AF205 // Amy-Jane Patrick

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More comparison based visuals

16. AF205 // Amy-Jane Patrick
Based off of well known phrases/“attractions”

17. AF205 // Amy-Jane Patrick
Based off of well known phrases/“attractions”
like a moth to flame
bees to pollen
ants to sugar

18. AF205 // Amy-Jane Patrick
Based off of well known phrases
Direct comparisons that
business owners relate to

19. AF205 // Amy-Jane Patrick

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31. AF205 // Amy-Jane Patrick
Animation
15 seconds maximum
A series - likely 2-4 versions

32. AF205 // Amy-Jane Patrick
Posters/Graphics for Social Media

33. AF205 // Amy-Jane Patrick

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35. AF205 // Amy-Jane Patrick
Luxe by MOO

36. AF205 // Amy-Jane Patrick
Premium, better designed product

37. AF205 // Amy-Jane Patrick
What’s your reaction when you see
something amazing? Something
beautiful, or something that is
better than you expected?

38. AF205 // Amy-Jane Patrick
“Ooooooo….”

39. AF205 // Amy-Jane Patrick
Luxe is MOO with the extra “Ooooo…”

40. AF205 // Amy-Jane Patrick
Luxe is MOO with the extra “Ooooo…”
+ O O

41. AF205 // Amy-Jane Patrick
Luxe is MOO with the extra “Ooooo…”
• Will not be the main features of the animation
• Separate “add on” giving option to advertise Luxe and
strengthen the idea of design working wonders for a
business
• The phrase itself is unlikely to be mentioned, more visually
represented. I do not want to create a brand new
streamline for Moo.

42. AF205 // Amy-Jane Patrick
What did Moo really want for the answer
to this brief?

43. AF205 // Amy-Jane Patrick
Promotes awareness that design works wonders in business
The animation shows how things that are more
aesthetically pleasing attracts more customers -
‘working wonders’ for a business.

44. AF205 // Amy-Jane Patrick
“Gets our customers excited about Moo”
It’s fun and has the potential to be funny. Turning it into a series turns it
into something that can be followed by consumers as there are
hundreds of comparisons to be made, leading to questions on what’s
going to come next.
“makes our customers smile”

45. AF205 // Amy-Jane Patrick
Encourages people to visit moo.com
Is a strong enough visual to clearly represent just how much design can
benefit your business. Easily understood and easily communicated. If
successful, will attract people to the site.