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1. The colours used on this poster
immediately help identify the film
as a dark thriller/horror. (Weather
and Colours fit the expectations of
the genre.
The image of the stormy weather and
rough sea create a dark depressing
atmosphere and create a sense of
foreshadowing that something bad is
going to happen.
The image of the mysterious isolated
island ties in with the title. This tells
the audience where the film is set.
‘SHUTTER’ may refer to something
closing or opening up like shutters on
a window.. This gives the impression
that the characters are trapped and
something sinister is happening on
the secluded island.
The dark colour scheme fit to the
convention of a psychological thriller
which has a dark theme. The colours
used set the tone of the movie.
The large close up head shot of the protagonist, Leonardo DiCaprio, is surrounded by darkness with a
match to add some light. His face looks puzzled like he’s trying to figure something out. This creates an
air of mystery.
The producers name ‘ Martin Scrouse’ is
listed at the bottom of the page with the
rest of the credits however they are almost
unreadable. This highlights that the
intention of this poster is to advertise the
name of the film, release date and the star.
The film is conveniently released in OCTOBER, the same
month as Halloween, this alone suggests the film may
contain elements of a horror film.
‘Someone is missing’. This is a powerful
statement that ties in with the genre and
mood set in the film, it acts a bit like a
description/explanation to the confused
expression on the protagonists face,
without giving too much away. It draws
the audience into the mystery making
them want even more. The text is small
so it doesn’t draw to much attention
away from the rest of the poster. It raises
the question ‘Who is missing?’
The font used for the title of the film is
distorted suggesting
The colour red has connotations of blood
and suggests violence, indicating the
thriller genre.

2. The actress has very pale flawless
skin making her seem almost doll
like. The crack in her face is
emphasised because of the
massive contrast between the
smooth skin and sharp crack. She
resembles a porcelain doll that’s
extremely fragile and has been
broken, resembling a broken doll.
The crack seems to go quite
deep, it think this foreshadows a
crack within showing her mental
instability.
The Viewers attention is drawn to
the models eyes as they are
looking directly at the camera.
This makes it seem like she is
making direct eye contact with
the viewer.
The image used features the
main protagonist in the film. It
fills up most of the page and is
placed in a very central
position this suggests that the
story is focused on this
character.
The black contrasts with the
bright pale colour of her skin
makes it seem more bold. The
title is positioned in the centre of
the page in line with the actors
collar bone implying that she is
the black swan in the film.
The clean elegant style of the
font against the contrasting
background conforms to the
genre: drama. This mirrors a
possible dark and intense
storyline.

3. I really like that they
used monochrome
social media icons to
show the different
social media sites that
the film uses for
promotion. They have
made the conscious
decision to make
icons fit in with the
colours scheme of the
website.
The design of this
website is very
simplistic and minimal.
They have used easy to
read fonts that look
very similar to the
fonts used on the
poster.
The synopsis for the film if
place right next to the
poster which helps both
texts stand out.
There are some links
underneath the synopsis
for options to buy the
film. This gives viewers
the opportunity to
instantly purchase the
movie so they don’t need
to purchase a physical
copy of it