1. Hospitality and Tourism
Course Orientation
1.01 Describe the basic content of the
Hospitality and Tourism
course as part of the Marketing Education
program.

2. DISTINGUISH BETWEEN
PROGRAMS & COURSES

3. Programs & Courses
 Career-Technical Education:
A program of study designed for meeting
individual needs, interests, and abilities of
each student while providing opportunities
for gainful employment, advanced
education, and practical life application.

4. Programs & Courses
 Marketing Education:
A program of instruction designed to prepare
students for entry level jobs, advancement in
marketing and management careers, and/or for
future studies in two-year technical/community
colleges or four-year colleges or universities.

5. Programs & Courses
 Hospitality and Tourism
A Marketing Education course designed
for students interested in careers in travel,
tourism, and recreation marketing.

6. Organization of the
Marketing Education Program
 Program components
 Roles of program participants
 Competencies

7. PROGRAM COMPONENTS
Classroom instruction
Work-based learning strategies
Career-Technical Education Student Organization
(CTSO)

8. Roles of program participants
 Student
 Teacher
 Employer/Training Sponsor
 Parents/Guardians
 Advisory Committee
 School Administration

9. COMPETENCIES
COMPETENCY:
The knowledge, skills,
and/or attitudes necessary
for performing certain
tasks.

10. COMPETENCIES
National competency areas for
Marketing Education:
 Economics
 Business, Management & Entrepreneurship
 Communications & Interpersonal Skills
 Professional Development

11. Objectives of the
Hospitality and Tourism
course

12. Objectives
1. To develop employability skills relative to the
travel, tourism, and recreation industry
2. To provide an understanding of the major
factors that impact tourism
3. To develop effective communications and
customer relations skills

13. 4. To provide an understanding of destinations
and destination marketing
5. To understand the impact of technology on the
travel, tourism, and recreation industry
6. To understand the relationship between the
segments of the travel, tourism, and recreation
industry