A great way to create quality content for your audience is to interview an expert. Choose an expert in your niche or a related niche and ask him or her questions on behalf of your audience.

1. Quality Content Creation:
Interviewing an Expert

2. Quality Content Creation

A great way to create quality content for
your audience is to interview an expert.
◦ Choose an expert in your niche
◦ ask him or her questions on behalf of your
audience

You and your audience will learn from
the experience and it also gives you
high quality content
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3. Quality Content Creation

However, carrying
out a good
interview requires a
great deal of
preparation.
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4. Preparing Your Questions
Make a list of
questions in advance
 Focus on things you
think your listeners
or readers want to
know.
 If you don't have
ideas, come right out
and ask your
audience

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5. Do Your Homework

Before your interview, research the
expert
◦ Know as much as possible about them
◦ what they do
◦ and their past achievements

It's embarrassing for an interviewer to
slip up and not know something
everyone in their audience knows
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6. Nailing Down Specifics
Choose a format and
decide on a length for
the interview
 You may want to ask
the interviewee if
there's a certain
format they prefer

◦ for example, interview
over Skype
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7. Nailing Down Specifics
Prep your expert on the topics you want
to cover and the overall objective of the
interview
 Explain your audience's point of view

◦ Most interviewers give their subjects the
actual questions beforehand, while some
prefer the feeling of spontaneity

Ask them if they have any questions
about the interview.
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8. Transitioning Between Questions

Go through your list
of questions in a way
that's natural

You can keep the
interview moving by
summarizing their
answers or
commenting on them
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9. When Things Don't Go As Planned

If your interview
subject rambles or
goes off topic. You
need to steer them
back on course
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10. When Things Don't Go As Planned

This can be intimidating if they're a
famous person or a person of
authority, but you have to maintain control
of the interview

You can steer it back to the topic by
referring to an older answer
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11. When Things Don't Go As Planned
If the person is too
quiet, there could be
several reasons. If
they're nervous, try to
set them at ease.
 A good way to
prevent this is to
prepare more
questions than you
need.

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12. Wrapping up
At the end of the interview, always ask
the subject if there's anything else they'd
like to add
 Give them a chance to promote
something if they'd like to
 End your interview by thanking them for
their time.

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