With social media you can build your community and grow your brand. But you've got to learn the rules before you can play the game. Learn the most common mistakes organizations and companies make when using social media. Presented during a public relations conference hosted by Indiana Wesleyan University in January 2013.

1. THIRTY COMMON!
SOCIAL MEDIA!
PARTY FOULS.
@AMYL_BISHOP

2. www.slideshare.net/amybishop

3. SOCIAL MEDIA
ALLOWS YOU TO
GROW A COMMUNITY
& BUILD A BRAND.

4. BUT YOU’VE GOT TO
LEARN THE RULES
BEFORE YOU CAN
PLAY THE GAME.

6. 1
CRACK THE EGG
USE PROFESSIONAL
PROFILE PHOTOS.

7. INCLUDE A RELEVANT
FACEBOOK COVER
IMAGE.
2

10. 3
TAILOR & CUSTOMIZE
CONTENT FOR EACH
CHANNEL.

13. 4
DISABLE TWITTER
AUTOSHARING TO
FACEBOOK OR
LINKEDIN.

14. 5
SHORTEN & TRACK
LINKS ON TWITTER.

15. APP UPDATES TO ALL
SOCIAL NETWORKS.
6
REFRAIN FROM PUSHING

16. 7
DO NOT SHARE
INSTAGRAM IMAGES
ON TWITTER.

17. DO NOT USE
#IRRELEVANTHASHTAGS
8

18. 9
NO HASHTAGS ON
FACEBOOK. EVER.

19. 10
AVOID TOO MANY
UPDATES IN TOO
SHORT AN AMOUNT
OF TIME.

20. 11
REQUEST NEW LINKEDIN
CONNECTIONS WITH
CUSTOM MESSAGES

23. KEEP TWITTER
ACCOUNTS PUBLIC.
12

24. 13
DO NOT SEPARATE
PERSONAL &
PROFESSIONAL
ACCOUNTS.

25. 14
SHARE CONTENT
FOCUSED ON 3-4 MAIN
AREAS RELATED TO
YOUR BRAND

26. 15
DO NOT SEND NEW
FOLLOWERS A SALES
PITCH IMMEDIATELY

27. DO NOT REQUEST
RT’S OR LIKES TOO
FREQUENTLY
16

28. 17
DO NOT BEG FOLLOWERS
TO CONNECT WITH
YOU ON EVERY
OTHER NETWORK

29. DIRECT MESSAGES
NO AUTOMATION.
18
TAILOR & CUSTOMIZE

30. 19
KEEP BUSINESS
ACCOUNTS
CONVERSATIONAL BUT
NOT TOO PERSONAL

31. NO F@#%$&!
PROFANITY
20

32. 21
TREAT SOCIAL MEDIA
LIKE A TELEPHONE
NOT A MEGAPHONE

33. SHARE VALUABLE
22
CONTENT & SITE
THE SOURCE

35. 23
DO NOT REPEATEDLY
SHARE THE SAME
SELF-PROMOTING
CONTENT

36. 24
PUT YOUR AUDIENCES’
NEEDS AHEAD OF
YOUR WANTS

37. 25
DO NOT SPAM
TWEET CHATS WITH
IRRELEVANT LINKS

38. 26
OMG PPL DON’T USE 2
MANY ABBREVIATIONS
BC IT’S NAGI

39. 27
CREATE A COMMUNITY
BY MENTIONING
OTHERS

40. DO NOT HOLD
GRUDGES IF PEOPLE
UNFOLLOW YOU
28

41. DO NOT HOLD
GRUDGES IF PEOPLE
UNFOLLOW YOU
28

42. 29
PROOF READ
EVERYTHING

43. LIMIT EXCLAMATION
30
POINTS!!!!!!!!!!!!!!!!!!

44. SOCIAL MEDIA
QUESTIONS?
@AMYL_BISHOP