1. +
Magazine Research
Amy Biddlecombe

2. +
Elle Magazine

3. + Elle Magazine focuses on women’s fashion, beauty, health and
entertainment.
 Colour schemes – Elle uses different colour schemes for each
issue of the magazine. However, it does seem to usually have a
white or beige based background with two different colours used
for the text, often black with one colour or white with one colour.
 Fonts – each cover uses simple fonts and bold headings. The
logo for Elle uses a bold serif font and is large across the top of
the page.
 Images – the cover uses an upper body shot of the model looking
in to the camera. The model in the photo for each issue will be
the celebrity that the top story is about.
 Coverline content – the first heading you see on the cover is a
fashion article in bold at the top of the page. The stories are
about fashion, body and shopping. The left hand side of the page
at the top shows the heading of the article featuring the model on
the front.

4. +
Elle website

5. + The Elle website has the same heading at the top of the page
as it does in the magazine but is shown in black on a white
background. To the right of this is an image of the cover of the
magazine for this month.
The headings include; a homepage, news
fashion, style, beauty, shop, star style, catwalk, Elle
TV, travel, horoscopes, competitions and ‘in the mag’.
The website follows a white, black and grey colour scheme.
It has fashion photography following a similar white, black and
neutral colour scheme both in the background and as images
on the website.

6. +
Cosmopolitan

7. + Anand sex, health, careers,for women focusing andrelationships
international magazine
celebrities, fashion
on
beauty.
 Cosmopolitan uses bright bold colours in reds or pinks to
attract their female audience. These are based on a plain
background to make them stand out.
 It uses similar fonts throughout, with bold and colourful
headings.
 The cover of the magazine will always have an upper body shot
of the female celebrity that is featured in that issue of the
magazine.
 The context is based on sex, relationships and fashion.

8. +
Cosmopolitan Website

9. +  The Cosmo website uses the same heading as it does in the
magazine.
 It has a pink, black and white colour scheme.
 Headings such as sex, beauty, style and advice.
 Very bold, everything stands out.
 Interactive articles and headings.

10. +
Vogue

11. +  Colour Schemes – The background colours are light and gold.
The fonts of the front page have different colours with each
issue but all have two or three colours that will work well with
each other. In Vogue magazine, the main colour of the fonts
matches the clothes that the model on front is wearing.
 Fonts – It uses the same font over the front cover with the
headings in bold to make them stand out. It is simple and thin
most likely to match the women on the front cover. The heading
is also thin and simple.
 Images – The photos on the front show the model or actress
that is featured in that issue of the magazine. She is looking in
to the camera and dressed simply but stylish.
 Coverline Content –Vogue is about style and the cover reflects
this as its headings are about hairstyles, clothing and fashion.
Including an article on whoever is on the front cover.

12. +
Vogue Website

13. +
 The website has a grey and black colour scheme
 It has headings such as Fashion, People and Beauty.
 The design is simple like the magazine is.
 Simple fonts and a plain white background.
 Black text and a few pictures.

14. +
Marie Claire

15. +  Colour Scheme – Marie Claire uses a different colour scheme
for each issue. The background is usually white and always
plain. The magazine heading matches with the most important
content headings. There are usually two colours that work
together and another colour that stands out which gives the
cover depth.
 Font – The heading font is bold and stands out. Over the cover
the fonts are simple but with bold headings.
 Coverline Content – The content involves hair and
beauty, fashion and lifestyle.

16. +
Marie Claire Website

17. +  The website uses a black, white and pink theme.
 It has a plain white background
 Headlines include; fashion, hair and
beauty, health, celebrity, travel and shopping.
 It is fairly busy and has many pictures and interactive parts of
the site.
 This website stands out.