Beyonce is considering songs like "Run the World" and "Single Ladies" for her next project. For the "Run the World" music video, she is considering depicting a march of women through varied international settings to portray female empowerment. Her past albums have featured her name and label prominently, as well as photos of her independent or fierce persona. She began her career in the group Girls Tyme before founding Destiny's Child, and has since had success as a solo artist with albums like "Dangerously in Love."

1. Artist ideas&chosen songs

2. Beyonce
• 'i was here', 'run the world', 'diva', 'broken hearted girl', 'single ladies'
her main genre is r&b, soul and pop she works with alot of live
instruments and has a strong powerful voice she targets ages
around 16-40 as she talks alot about her relationships. There is a lot
of dance within her videos. Her videos also consist of mainly
females but in other videos just her and another male. She is from
Texas and was first found in 1997. The song 'Run the world' give out
quite a feminist message about girls and is targetted for girls almost
against men. Ideas for a video to support this song would be; Bright
colourful costumes colours that portray girls, a march of girls through
an exotic setting,an overpowerment of females to the amount of
males, something to show the world in a smaller view the march
going through different cities and cultures around the world. In the
music video run the world beyonce is seen to be riding a black
hoprse across a desert plane leading an army of women this is
interesting because you wouldnt normally associate amry and
armed force horses with glamorous women so its almost showing
her stregnth, individuality and feminist side for women.

3. Digipak
Here is an example of one of Beyonce's most recent digipacks and
albums there are many different features of the digipack that I have
noticed. There are 2 CD's of which have her record label printed on to
show who she is and where she is from, one of them has the track list on
the CD to show the content of the actual CD. The album name is clearly
stated on both CD's in a rather classical royal font to show her status and
level of fame. There are pictures of her standing alone on the first section
of the digipack to show her being an independent women and strong as a
female reflecting on her female empowerment in most of her songs i think
i will do the same throughout my digipack to show womens
stregnth/independance.

4. Albumexample of beyonces album advertisement 'i am sasha
Here is an
advertisement
fierce' which was released on the 18th of November 2008, The first
image reflects on her being natural and pure she doesnt seem to
have much makeup on and is holding her hair back out of her face
as if she has nothing to hide and is showing her not intending to be
glamorous this could mean it isnt a sexual picture, she has a cross
knecklace on showing her purity and christianity beliefs reflecting on
her innocence in this photograph. The the next photograph is the
total opposite and shows her alter ego the background of the
picture is dark and fierce hence the album name 'i am sasha fierce'
it shows her metalic dark side with dark heavy makeup and peircing
eyes.The way she is posed and staring into the camera is quite
threatening, fierce and intimidating again reflecting on the album
name 'i am sasha fierce' She has some sort of prop/piece of
clothing that is wrapped around her and shown to be a strong hard
material, this shows there are two different sides to her album an
innocent side possibly displaying songs through her emotions and
life experiences relationships etc and then of course her feirce dark
more fiesty side with a more rock genre and dance side.

5. Where she began
• Beyonce first started out by forming a girl band
called 'Girls Tyme' in which her dad gave up his
full time job to promote the band. They then
changed th ename to Destinies Child with their
first song 'Killing Time' which was rleeased in 1997
they continued upwards and soon became on of
the top R&B pop groups in 2000 with 100 number
one singles and numerous top ten hits aswell as
two albums that went to number one. Beyonce
then went on and won 2001 songwriter of the year,
she then finally released her solo debut album
'Dangerously in love'

6. Analysis of ‘Run The World’
• Here is hyperlink of the music video 'Run The World' and below is a print screen form the music video. From
watching the video i have come to a analysis. Run The World is a hip hop/ R&B genred song targetted at girls
around the age of 16-40. This is something Beyonce has never done before it is a mixture of different cultures and
eras, a new sound and a message that would give women everywhere stregnth, the video is all about Beyonce
getting across the message of women taking control.The video reflects on her and her inspiration to women, all
her band members consist of females and some of her past songs are also about females and individuality and
stregnth of women. The songs title and lyrics give off the aggressive message promoting female empowerment.All
of the constumes throughout the music video she is seen to be wearing are very glamorous and linked to her
genre of r&b and pop, she also stands out formt he other background dancers showing her to be the main one and
the leader.At the start of the video around 9 seconds in there is an over the shoulder shot of her riding a black
horse and with black horses associated with war and power and people in the milatary this shows her stregnth
right at the start of the video you dont expect to see her in this way and so straight away puts across the message.
Around 13 seconds into the video there is a close up shot of Beyonce stood with her arms in the air standing tall
by herself which conveys women can be independant and rule the world.Around 40 seconds into the video, she is
shown in a smoky war zone area wearing a gladiator outfit carrying a flag with the letter 'B' on it and wearing a tall
gold crown she is surrounded by dancers with bright coloured skirts, black milatary jackets and peaked caps.This
shows she is looked up on and could reflect the amount of power she has leading all these girls in an army it also
shows her royalty in that people respect and honour her, there are also seen to be posters of Beyonces face
behind the women again showing all the attention to be on her. The car that she is leant on has 'revolution' spray
painted on fiercly which means there has been a turn around or change in power that takes place over a short
period of time. The message she is trying to get across is 'were in charge now' She clearly transmitts her
trademark message of female empowerment. Throughout the video she is also seen with a lion which can be
associated as a powerful creature, the leader of animals portraying Beyonce again as powerful and
important.There is also seen to be an army of women against an army of men with weapons and protective
clothing on as if they are scared of the women also showing female empowerment again. All through the video we
can see from the way Beyonce dresses to the different camera shots and her facial features and also her fierce
dance moves that she is a very feirce individual and wants to portray female empowerment through all these
features.

7. Beyonce’s Album Cover