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FACEBOOK CONTENT
STRATEGY
ALIN VLAD
Cate ceva despre mine

Global Social Media Coordinator la
Bitdefender, blogger la allinbound.ro, pasionat
de Inbound Marketing (#SMM, în mod
special). Obsedat de Content Curation.

ALIN VLAD – FACEBOOK CONTENT STRATEGY
C

CUM INCEPI?

DE UNDE PORNESTI?
ALIN VLAD – FACEBOOK CONTENT STRATEGY
MINTEA TA?

HAOS!

ALIN VLAD – FACEBOOK CONTENT STRATEGY
IDENTIFICA CLIENTUL IDEAL
Ce varsta are?
Ce sex?
Unde locuieste?
E parinte?
Ce nivel de educatie are?
Cat castiga?
Ce interese are?
Ce ii displace?

ALIN VLAD – FACEBOOK CONTENT STRATEGY
SETEAZA OBIECTIVE
Incepe cu sfarsitul
Abordare SMART
Urmareste competitia
Fii realist
Vrei Awareness?
Lead Generation?
Vanzari
Totul se rezumă la $$$

ALIN VLAD – FACEBOOK CONTENT STRATEGY
GĂSEȘTE CEL MAI POTRIVIT TONE OF VOICE
IGNORA
JARGON-UL
DE PR SI
MARKETING!

ÎNCEARCA O
ABORDARE
UMANA

ALIN VLAD – FACEBOOK CONTENT STRATEGY
DE CE RESURSE POTI DISPUNE?

Ai un fotograf la dispozitie? Web designer? Copywriteri? Programatori? Parteneri?

ALIN VLAD – FACEBOOK CONTENT STRATEGY
NU IGNORA CONTINUTUL EXISTENT
Posturi de pe blogul companiei
Imagini
Video-uri
Produse

Studii de caz
E-book-uri
Whitepapers

PUT THE NAME OF YOUR COMPANY HERE
GASESTE SI LIVREAZA VALOARE

ALIN VLAD – FACEBOOK CONTENT STRATEGY
CREEAZA O ECHIPA

ALIN VLAD – FACEBOOK CONTENT STRATEGY
IDENTIFICA TEME DE DISCUTII

ALIN VLAD – FACEBOOK CONTENT STRATEGY
CREEAZA UN CALENDAR EDITORIAL

ALIN VLAD – FACEBOOK CONTENT STRATEGY
EXECUTA PLANUL!

ALIN VLAD – FACEBOOK CONTENT STRATEGY
LIVREAZĂ VALOARE ÎN MOD CONSISTENT

ALIN VLAD – NOȚIUNI INTRODUCTIVE DESPRE INBOUND MARKETING
CREATIVITATE

ALIN VLAD – FACEBOOK CONTENT STRATEGY
NU CERSITI

ALIN VLAD – FACEBOOK CONTENT STRATEGY
EXPERIMENTATI

ALIN VLAD – FACEBOOK CONTENT STRATEGY
CAPITALIZATI PE EVENIMENTE

ALIN VLAD – FACEBOOK CONTENT STRATEGY
EDUCATI

ALIN VLAD – FACEBOOK CONTENT STRATEGY
FITI CONSISTENTI

ALIN VLAD – FACEBOOK CONTENT STRATEGY
GO MEME, DAR NU SUPERFICIALIZATI

ALIN VLAD – FACEBOOK CONTENT STRATEGY
GO REAL TIME!

ALIN VLAD – FACEBOOK CONTENT STRATEGY
NO. MORE. LIKE & SHARES!

ALIN VLAD – FACEBOOK CONTENT STRATEGY
DE REȚINUT
IDENTIFICA BRAND PERSONAS

SETEAZA-TI OBIECTIVE
GASESTE-TI CEL MAI POTRIVIT
"TONE OF VOICE"
INVESTESTE IN RESURSE
PROFITA DE CONTINUTUL
EXISTENT
GASESTE SI LIVREAZA VALOARE
CREEAZA O ECHIPA

IDENTIFICA TEME DE DISCUTII
CREEAZA UN CALENDAR
EDITORIAL
EXECUTA PLANUL

ALIN VLAD – FACEBOOK CONTENT STRATEGY
MULȚUMESC PENTRU
TIMPUL ACORDAT!

allinbound

amvlad

www.allinbound.ro

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