10. The bakery eventually apologized (sort of) on its blog. But the damage had already been done.
11. It remains to be seen whether Crumb will live happily ever after, or go the way of Bambi’s Mom.Given that the proprietor’s personal tweets have been locked down, and comments are no longer being accepted at the Crumb blog, it seems clear that they aren’t too happy right now.
14. In the internet era, your customers have a voice that carries. Treat them with respect.
15. The people who make up your business represent your brand on and offline, and have a direct effect on the brand itself. Transparency is key.
16. View feedback – positive OR negative – as an opportunity, not a threat.
17. Take responsibility for your mistakes. You don’t have to be perfect, but if you blow it, admit it and apologize sincerely. An apology that includes an excuse is not an apology.Reputation management is vital to your business. Don’t let this happen to you!
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