Mohamed, a 32-year-old government employee in Cairo, wants to increase his knowledge of digital marketing and start a new freelance career within two years. His goals are hampered by a lack of time, money, and advice. The document outlines a marketing plan to get 75 readers for a blog post explaining why Mohamed enrolled in an online digital marketing program, targeting his needs. Social media posts on Facebook, Twitter, and LinkedIn will promote the blog and raise awareness of digital marketing.