The mission and vision of the Hero Motocorp Ltd.

1. Inthe year1985 firstbike of Hero Motocorp Ltd.Rolledoutof the plant. HeroMotoCorp Ltd.
(FormerlyHeroHondaMotors Ltd.) is the world'slargestmanufacturerof two – wheelers,basedin
India.In2001, the Companyachievedthe covetedpositionof beingthe largesttwo-wheeler
manufacturingCompanyinIndiaandalso,the ‘WorldNo.1’two-wheelerCompanyintermsof unit
volume salesinacalendaryear.Hero MotoCorpLtd. continuestomaintainthispositiontill date.
VISION
The story beganwitha simple vision –the visionof a mobile andanempoweredIndia,poweredby
itsbikes.HeroMotoCorpLtd., company’snew identity,reflectsitscommitmenttowardsproviding
worldclassmobilitysolutionswithrenewedfocusonexpandingcompany’sfootprintinthe global
arena.
MISSION
Hero MotoCorp’smissionistobecome aglobal enterprise thatfulfilsthe needsandaspirationsof
the youngand youthful byprovidingmotorcyclesandscootersthatare technologicallysuperior,
efficientandconvenienttouse.
STRATEGY
Hero MotoCorp’skeystrategiesare tobuildarobust productportfolioacrosscategories,explore
growthopportunitiesglobally, continuouslyimproveitsoperational efficiency,aggressivelyexpand
itsreach to customers,continue toinvestinbrandbuildingactivitiesandensure customerand
shareholderdelight

2. Vision 2020
By the year 2020, we aim to surpass100 millionunitsincumulative productionwithannual bikeand
scootersalesof 12 millionunits.We alsoplantohave more than 20 manufacturingandassembly
plantsgloballywithsalesinmore than50 countriesbythat year.
MANUFACTURING
Hero Hondabikesare manufacturedacrossthree globallybenchmarkedmanufacturingfacilities.
Two of these are basedat Gurgaon and Dharuherawhichare locatedinthe state of Haryana in
northernIndia.The thirdand the latestmanufacturingplantisbased atHaridwar,inthe hill state of
Uttarakhand.
TECHNOLOGY
In the 1980’s the Companypioneeredthe introductionof fuel-efficient,environmentfriendlyfour-
stroke motorcyclesinthe country.Itbecame the firstCompanyto launchthe Fuel Injection(FI)
technologyinIndianmotorcycles,withthe launchof the GlamourFIinJune 2006. Its plantsuse
worldclassequipmentandprocessesandhave become abenchmarkinleannessandproductivity.
Hero MotoCorp,inits endeavour to remaintechnologypioneer,will continue toinnovate and
developcuttingedge productsandprocesses.
PRODUCTS
Hero Honda'sproduct range includesvarietyof motorcyclesthathave setthe industrystandards
across all the marketsegments.The Companyalsostartedmanufacturingscooterin2005. Hero
Honda offerslarge no.of productsand catersto wide varietyof requirementsacrossall the
segments.
DISTRIBUTION
The Company’sgrowthinthe two wheelermarketinIndiaisthe resultof an intrinsicabilityto
increase reachinnewgeographiesandgrowthmarkets.HeroMotoCorp’sextensivesalesand
service networknowspansoverto5000 customertouchpoints.These comprise amix of authorized
dealerships,Service &Spare Partsoutlets,anddealer-appointedoutletsacrossthe country.

3. BRAND
The newHero isrisingand ispoisedtoshine onthe global arena.Company’snew identity“Hero
MotoCorp Ltd.” istrulyreflectiveof itsvisiontostrengthenfocusonmobilityandtechnologyand
creatingglobal footprint.Buildingandpromotingnew brandidentitywill be central toall its
initiatives,utilizingeveryopportunityandleveragingitsstrongpresence acrosssports,
entertainmentandground- level activation.
NEW BIKES IN 2014- 2015
 HeroHX250R
 Hero RNT Diesel Hybrid scooter
 Hero DashScooter
 Hero LeapHybridScooter
 Hero Xtreme Sports
2014-2015 PERFORMANCE
 market capitalisation value as on March 31,2015 was ₨ 52,714 cr
 3000% dividend was declared in the year 2014-15( dividend of rs 60/share on the
share with the face value of ₨2/share
 Current ratio =0.93%
 Total units sold during the year are 66,31,826
 Total net income earned is ₨ 28,078 cr
BY:
AMRITPAL KAUR VIRK
PGDM2
ROLL NO:1503