Business canvas model of BYJUS

1. BYJU’S Business Canvas
Model

2. • Value Propositions
• Channels
• Customer Relationships • Customer Segments
• Revenue Streams
• Key Activities
• Key Resources
• Cost Structure
• Key Partnerships
BYJU’S
Data center
operations
management
Platform
development
Lecturers.
Assets,serve
rs,IT
infrastructu
re etc…
Technology
Infrastruct
ure
Video delivery model
Bringing quality teachers
to every Student
Access to good quality
education
Students
Other
competitive
exams
General
and
Administrat
ive
Website,
Mobile App
Facebook
page
YouTube
Freemium
model
Product
Purchase
Marketing
and Sales
Data center
cost
Web
developmen
t and
maintenanc
e cost
Mobile app
Online-
VIRTUAL
sequoia
Chan-
zuckerberg
Initiative
sofina
Tencentverlinvest
Light speed
venture
partner
Times
Internet
IFC
Maintain and
develop IT
Infrastructure
Managing
the learning
community
Business
developmen
and
operations
cost
Data center
cost
Media
developmen
t
cost(Graphi
cs and video
)
Direct
meetings
Direct
calls
Parents
and
teachers
Offline
career
counselling
Interactive
graphics
technology
Offline
coaching
Revenue
from API
Engaging content and
Retention

3. Competitors
• Educomp
• Meritnation
• Topper learning
• Educart
• Extramarks
• Everonn education limited

4. Explanation Key Partner activities
• Chan-zuckerberg Initiative partners with Byjus to leverage technology and
community driven solution to accelerate quality education byjus provide.
• Sequoia : Sequoia contributes to byjus in business development of byjus. Sequoia
helps byjus in growth with experienced people in all streams. Sequoia involves in
investment advice and strategic development of business of byjus.
• Light Speed
• Light speed is a key partner of byjus in taking care of IT infrastructure and
Technologies and helps in marketing and communication Insights for byjus and as
well as Networking opportunities.
• Tencent
• Tencent enables tech enabled learning programs and contributes to byjus in
creating quality learning education. Tencent support with high-end technology to
byjus.

5. • IFC
• Ifc partners with byjus to accelerate the reach of quality education
across the market. IFC encourages private sector development.
• TimesInternet
• Byjus have partnered with TimesInternet to enlarge the presence of
byjus across national and international geography. TimesInternet is an
digital publisher company so this partnership is what takes byjus
across national and international geography digitally.