This talk was given to graduate students at Bentley University in Prototyping class (MS Human Factors in Information Design program)

1. A M R I T A A V I Y E N T E
H F 7 7 0 – S P R I N G 2 0 1 3 B E N T L E Y U N I V E R S I T Y
ROLE OF PROTOTYPING
IN LEAN UX

2. AGENDA
• About Me & Why Lean UX
• Lean UX Concepts
• UX, Agile UX, Lean UX
• Lean Startup / Lean UX
• Foundations of Lean UX
• Role of Prototyping in Lean UX
Role of Prototyping in Lean UX 2

3. ABOUT ME AND WHY LEAN UX
• Software Engineer
• Agile experience
• Design
• Learning UX
• Startup
• Obsessed with “Lean…” (but not an expert, yet!)
Role of Prototyping in Lean UX 3

4. LEAN UX CONCEPTS
Role of Prototyping in Lean UX 4
The LEAN Startup
- Eric Ries
LEAN UX: Applying
Lean Principles to
Improve User
Experience
- Jeff Gothelf
UX for LEAN Startups
- Laura Klein

5. UX, AGILE UX, LEAN UX
Role of Prototyping in Lean UX 5

6. LEAN STARTUP / LEAN UX
Build
Product
MeasureData
Learn
Ideas
Think
Make
Check
Eric Ries Build-Measure-Learn Feedback loop Think-Make-Check UX Cycle
LEAN STARTUP + UX = LEAN UX
Role of Prototyping in Lean UX 6

7. FOUNDATIONS OF LEAN UX
• Design Thinking
• Agile Software Development
• Lean Startup Principles
Role of Prototyping in Lean UX 7

8. DESIGN THINKING
“Design thinking is a discipline that uses the designer’s
sensibility and methods to match people’s needs with
what is technologically feasible and what a viable
business strategy can convert into customer value
and market opportunity”
- Tim Brown (CEO, IDEO)
Role of Prototyping in Lean UX 8
• Work towards product goals via ideation, prototyping,
implementation and learning steps
• Solution focused approach to problem solving

9. AGILE SOFTWARE DEVELOPMENT
Role of Prototyping in Lean UX 9

10. LEAN STARTUP PRINCIPLES
• Build
• Turn ideas into products
• Measure
• Get feedback from users
• Learn
• Learn if pivoting is needed
• MVP (Minimum Viable Product):
• Smallest version that you can build to test your hypothesis
• Requires least amount of effort and development time
• Prototyping plays an important role in building the MVP
Role of Prototyping in Lean UX 10

11. ROLE OF PROTOTYPING IN LEAN UX
• “Lean UX is where Prototyping shines”
- Jeff Gothelf (UX Designer and Author-Lean UX: Applying Lean
Principles to Improve User Experience)
• Allows the designer to build the product experience
putting in minimum amount of effort and iterate
based on feedback.
Role of Prototyping in Lean UX 11

12. ROLE OF PROTOTYPING IN LEAN UX
• Choosing the right tool for prototyping based on
what is to be learned from the MVP
Prototype/Fidelity Tool
Paper Prototypes - Low Paper
Clickable Wireframes - Low OmniGraffle, MS Visio
Mid Axure RP, Adobe Illustrator
High Code
Role of Prototyping in Lean UX 12

13. LEAN UX CONFERENCE (APRIL 2013)
• “There are no best practices for Lean UX. We are dealing with unknown
unknowns. The land of innovation -Will Evans (Director-UX, TLCLabs)
• Don’t listen to users, instead watch their behavior
- Tomer Sharon (Author, “It’s Our Research”, Sr. UX
Researcher, Google)
• Your user is a person. To to them like one! (Use natural language)
-Bill Beard – Creative Director of Copy (TheLadders)
• Designers are expected to be perfect all the time. And agile doesn’t work
that way. Designers must adopt a sustainable pace (instead of coping with
Agile) -Jonathan Berger - Designer/Developer (Pivotal Labs)
• Nothing kills a new idea faster than common sense
- Luke Williams (Exec Director, Berkley Center fo Entrepreneurship and Innovation)
• Good UX = Good Business - Eewie Chen
(Founder, HaaYaa.com)
Role of Prototyping in Lean UX 13

14. REFERENCES
• Ries, E. (2012). Lean Startup
• Gothelf, J. (2013). Lean UX.
• Sharon, T. (2012). Lean Startup is Great UX Packaging. Smashing Magazine.
• Brown, T. (IDEO). (2008). Design Thinking. Harvard Business Review.
Role of Prototyping in Lean UX 14

15. THANK YOU!
Role of Prototyping in Lean UX 15