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© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Welcome to
Amplitude
Spenser Skates
Co-founder & CEO
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Product Led Era
500M check-ins 200B ideas pinned 1.2B files uploaded daily
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Product Led Era
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Best Product 

Experience Wins
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
“A technology is nothing but 

the collective soul 

of the people who build it.”
– Satya Nadella

CEO, Microsoft
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Pioneers 

of the product-led era
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Building the best product
experience is hard.
Vision vs. Reality
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Intuition is not enough.
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Deliver frictionless
experience
Can’t tell where
users drop off
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Ship and
learn fast
Can’t
determine
impact
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Customize 

for delight
Can’t
personalize
with data
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Execution Gap
Can’t tell where users
drop off
Can’t personalize
with data
Can’t determine
impact
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Bridging the Execution Gap
Product Intelligence
Deliver frictionless
experience
Customize for delightShip and learn fast
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Eric S. Yuan
Founder & CEO
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
Eric S. Yuan
Founder & CEO
© 2019 Amplitude Inc. Confidential. All Rights Reserved.
www.amplitude.com/scholarship
Startup Scholarship

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Product Vision by Spenser Skates, CEO & Co-founder, Amplitude

  • 1. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Welcome to Amplitude Spenser Skates Co-founder & CEO
  • 2. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Product Led Era 500M check-ins 200B ideas pinned 1.2B files uploaded daily
  • 3. © 2019 Amplitude Inc. Confidential. All Rights Reserved.
  • 4. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Product Led Era
  • 5. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Best Product 
 Experience Wins
  • 6. © 2019 Amplitude Inc. Confidential. All Rights Reserved. “A technology is nothing but 
 the collective soul 
 of the people who build it.” – Satya Nadella
 CEO, Microsoft
  • 7. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Pioneers 
 of the product-led era
  • 8. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Building the best product experience is hard. Vision vs. Reality
  • 9. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Intuition is not enough.
  • 10. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Deliver frictionless experience Can’t tell where users drop off
  • 11. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Ship and learn fast Can’t determine impact
  • 12. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Customize 
 for delight Can’t personalize with data
  • 13. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Execution Gap Can’t tell where users drop off Can’t personalize with data Can’t determine impact
  • 14. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Bridging the Execution Gap Product Intelligence Deliver frictionless experience Customize for delightShip and learn fast
  • 15. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Eric S. Yuan Founder & CEO
  • 16. © 2019 Amplitude Inc. Confidential. All Rights Reserved. Eric S. Yuan Founder & CEO
  • 17. © 2019 Amplitude Inc. Confidential. All Rights Reserved. www.amplitude.com/scholarship Startup Scholarship