Organizing for Customer Centricity

•

1 gefällt mir•285 views

How do you build digital products that serve real customer needs? Seasoned product development expert, Tatyana Mamut shared her three principles for organizing people, product and processes for customer centricity at Amplitude's DATAfest 2018.

Leadership & Management

TATYANAMAMUT,PHD
tmamut.com
ORGANIZINGFOR
CUSTOMER
CENTRICITY

Is there a common factor
that separates successful
from unsuccessful
products?

The common factor is:  
focusing on customers 
above all else

HERE’S WHAT PRODUCT
LEADERS DO TO CREATE IT
If Customer Obsession is the key…

IDENTIFY
THE RIGHT THING
TO BUILD
What are the compelling customer  
needs & habits?
What will customers need in the  
future?
How do we make sure we are  
focused on customer needs,  
not executive opinions?
FIGURE OUT  
HOW TO BUILD IT  
RIGHT
How can we quickly 
build & test?
What are the technical and organizational
constraints? 
How will we organize to drive ﬁnancial
proﬁtability?

FIGURE OUT  
HOW TO BUILD IT  
RIGHT
How can we quickly  
build & test?
What are the technical and organizational
constraints? 
How will we organize to drive ﬁnancial
proﬁtability?
IDENTIFY
THE RIGHT THING
TO BUILD
What are the compelling customer  
needs & habits?
What will customers need in the  
future?
How do we make sure we are  
focused on customer needs,  
not executive opinions?

PROCESS
METRICS
TALENT
Organizing for Customer Centricity

CENTER DECISIONS  
AROUND THE CUSTOMER
1. Process

WORKING  
BACKWARDS FROM  
THE CUSTOMER:
PRFAQ

“WHEN THE ANECDOTES AND THE
DATA CONFLICT, TRUST THE
ANECDOTES”
- JEFF BEZOS

BRING THE CUSTOMER
INTO EVERY ROOM:
CUSTOMER
ARTIFACTS

MEASURE WHAT MATTERS  
TO THE CUSTOMER
2. Metrics

GLOBAL PRODUCTS REQUIRE
DEEP LOCAL EXPERIENCE
3. Talent

TO BE A GREAT  
GLOBAL PRODUCT
LEADERSNEEDTO 
BEONTHEGROUND

Live and work with the people who will use your products.
Do their jobs, live in their homes. There is no substitute.

THANK YOU
—
—
Tatyana Mamut, PhD
in/tmamut
www.tmamut.com

Weitere ähnliche Inhalte

Was ist angesagt?

UX - UI architecture session

Vidhya Sriram, CCXP

"Lean" Product Management

Shardul Mehta

http://liveworkstudio.com/topics/customer-experience-architecture/ Digital customers are ahead of most businesses. This presentation will present opportunities for businesses to develop and evolve digital abilities. Using a customer architecture strategy will enable businesses to identify the core elements of the digital strategy and help the organisation focus on the digital capabilities that create value for the business and its customers.

Customer experience architecture

Livework Studio

If you are ready to raise seed funding, think about your start-up pitch PPT presentation and your financial model. SlideTeam presents you content-ready angel investment PowerPoint presentation slides. This informal investment PowerPoint slide carries templates on the elevator pitch, problem statement, the solution offered, value proposition, product roadmap, milestones achieved, business model, company’s growth strategy, Go To-market strategy, marketing strategy, competitive landscape, SWOT analysis, financial projection, break-even analysis and exit strategy of investors. A venture funding PPT presentation provides you all the details with context to seed capital, crowdfunding, seed money, business angel, start-up money, private investment, business plan, informal investment etc. Using our seed investment presentation slides, you can demonstrate your company’s strategies to the third party investors. Download our perfectly designed angel investment PowerPoint presentation templates and grab your potential investors. Initiate the dialogue with our Angel Investment PowerPoint Presentation Slides. Give folks cause to bring about accord.

Angel Investment PowerPoint Presentation Slides

SlideTeam

Stanford breakfast briefing 111214

Stanford University

Other Product Mgt Notes

John Gibbon

Customer Success Summit: Customer Journey Mapping (Why, How, and Now!)

Totango

Lean Better : Basic Lean Principles for Startups

Ujjwal Trivedi

Customer journey map

Rolly Seth

What is Customer Journey Mapping?

CSMinsight

The business presentation should be professional, formal, engaging, and most importantly well-formatted. The presentation helps businesses communicate the ideas and plans in an efficient and effective manner. SlideTeam presents Business Presentation Styling Proposal PowerPoint Presentation Slides to help you promote your presentation services confidently. Many corporate professionals seek innovative presentation solutions, so help them prepare an impressive presentation to convey their strategies smartly. Attract them with our aptly-designed cover letter and introduce your proposal citing your skills and expertise. A well-crafted table of contents is included in the presentation to provide the gist of your proposal. Guarantee your customers about the use of custom templates, high-quality graphics, and professional content in the presentation by employing our readymade PPT presentation. Grab the attention of your clients by utilizing our corporate presentation PowerPoint theme to illustrate your project context and goals. Outline the process and different strategies like concept development, content restructuring, project kick-off, template creation, custom graphics, review, and handover. Take the assistance of our organization presentation PowerPoint slideshow to depict the time duration of each activity with this intuitively-designed timeframe slide to eliminate the doubts of your customers. Educate your prospective clients about the wide range of services rendered by your company such as video integration, voiceover and audios, copywriting, and presentation helpdesk. Showcase a financial structure to determine the package services for various activities by incorporating our business pitch PPT graphic. Impress your investors and deliver your message effectively by incorporating our topic-specific business exhibition PowerPoint presentation. Explain the unique selling point of your services through clients' testimonials, past achievements, reviews, company’s mission, vision, and core values succinctly. Mention contact information at the end along with the statement of the contract so your customers can contact you immediately. Download our mind-blowing business proposal template and create a powerful impression in front of your clients. https://bit.ly/3sSmN2X

Business Presentation Styling Proposal Powerpoint Presentation Slides

SlideTeam

Build Better Products | Jeremy Bell

Product Tank Toronto

From Ichiban to Kaizen

Manage Train Learn

User Experience and Product Management: Two Peas in the Same Pod?

Jeff Lash

Betty Kayton : Building an Operating Plan and Financial Model

Stas Khirman

Business Model vs Lean Canvas

Yakup Bayrak

Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie

Product Tank Toronto

Why Customer Centricity is your Biggest Competitive Advantage

PRWD

Sample Pitch Deck - Startup Navigator

Dominic Knape

This PPT deck displays eighteen slides with in depth research. Our New Product Transformation Plans Tools And Techniques Powerpoint Presentation Slides presentation deck is a helpful tool to plan, prepare, document and analyse the topic with a clear approach. We provide a ready to use deck with all sorts of relevant topics subtopics templates, charts and graphs, overviews, analysis templates. Outline all the important aspects without any hassle. It showcases of all kind of editable templates infographics for an inclusive and comprehensive New Product Transformation Plans Tools And Techniques Powerpoint Presentation Slides presentation. Professionals, managers, individual and team involved in any company organization from any field can use them as per requirement.

New Product Transformation Plans Tools And Techniques Powerpoint Presentation...

SlideTeam

Was ist angesagt? (20)

UX - UI architecture session

"Lean" Product Management

Customer experience architecture

Angel Investment PowerPoint Presentation Slides

Stanford breakfast briefing 111214

Other Product Mgt Notes

Customer Success Summit: Customer Journey Mapping (Why, How, and Now!)

Lean Better : Basic Lean Principles for Startups

Customer journey map

What is Customer Journey Mapping?

Business Presentation Styling Proposal Powerpoint Presentation Slides

Build Better Products | Jeremy Bell

From Ichiban to Kaizen

User Experience and Product Management: Two Peas in the Same Pod?

Betty Kayton : Building an Operating Plan and Financial Model

Business Model vs Lean Canvas

Get out of the way! The Product Manager's Identity Crisis | Mitchell Gillespie

Why Customer Centricity is your Biggest Competitive Advantage

Sample Pitch Deck - Startup Navigator

New Product Transformation Plans Tools And Techniques Powerpoint Presentation...

Ähnlich wie Organizing for Customer Centricity

Chp12 E Business Design

Chuong Nguyen

The Experience Audit is one of my favorite tools because it is a completely new perspective in which to look at your customer strategy. In doing the work, you will be better prepared to have more meaningful conversations with your internal teams. The Experience Audit ask you to look at existing customer behaviors and outcomes because behavior is the end all, be all, of profitable business. Behavior is the proof that your product is meeting needs, that you are delivering meaningful value. Behavior doesn’t lie. It doesn’t say things are worse than they are and it doesn’t sugar coat because they really like the person, but hate the product. You can have significant financial impact if you focus your efforts on shifting more of your customers toward the attributes and behaviors of your most profitable and naturally satisfied customers. You can create sustainable, measurable results while at the same time reducing the sometimes overwhelming effort involved.

Customer Experience audit

Laura Balentyne, CCXP

Experienceaudit

Amit Modi

The Experience Audit is one of my favorite tools because it is a completely new perspective in which to look at your customer strategy. By completing the audit you will be better prepared to have more meaningful conversations with your internal teams. The Experience Audit ask you to look at existing customer behaviors and outcomes because behavior is the end all, be all, of profitable business. Behavior is the proof that your product is meeting needs, that you are delivering meaningful value. Behavior doesn’t lie. It doesn’t say things are worse than they are and it doesn’t sugar coat because they really like the person, but hate the product. You can have significant financial impact if you focus your efforts on shifting more of your customers toward the attributes and behaviors of your most profitable and naturally satisfied customers. You can create sustainable, measurable results while at the same time reducing the sometimes overwhelming effort involved.

Experience Audit

Laura Balentyne, CCXP

ALIGNING BUDGETING TO CORPORATE PLANING *How budgeting and strategic planning fit together in the overall business plan *Aligning KPIs with business objectives and the budget *Effectively identifying leading and lagging KPIs in the budget *Identifying the gaps between the actual and the budget figure to enable allocation of resources for corporate plan *Resolving the variances between the actual vs the budget figures *Effective strategies to resolve the gaps to drive the strategic direction of the organisation

Aligning Budgeting To Corporate Planning - ABF Conference on Corporate Budgeting

Kenny Ong

Building Value for the Customers

StartupIgniters StartupIgniters

R&D today: Addressing and enhancing Research & Development’s effectiveness

Kenny Ong

Are you a startup founder looking to secure funding from venture capitalists? Do you want to know the questions to expect during a meeting with VCs? If so, our new ebook, "Questions in the Meeting: From Startups to Venture Capitalists," is perfect for you. Securing funding from venture capitalists is critical for many startups. However, it can be challenging to navigate the process, especially if you are not familiar with the types of questions that VCs usually ask during meetings. To help startup founders prepare for these meetings, our ebook provides a comprehensive list of questions that VCs typically ask when considering investing in a startup. By preparing for these questions, you can communicate your business's value proposition, market opportunity, and growth potential effectively. In addition, the ebook also provides a list of questions that startups should ask during meetings with VCs. By asking these questions, you can gain a better understanding of the VC's investment strategy, and determine if they are the right fit for your business. By downloading "Questions in the Meeting: From Startups to Venture Capitalists," you'll have access to a valuable resource that can help you prepare for your next meeting with a VC. With the right preparation, you'll be able to answer any question with confidence and increase your chances of securing the funding that your business needs to grow and succeed. Don't miss out on this opportunity to take your startup to the next level. Download "Questions in the Meeting: From Startups to Venture Capitalists" today, and start preparing for your next meeting with a VC. With our ebook, you'll be well on your way to securing the funding that your business needs to succeed.

Questions in the meeting: From Startups to Venture Capitalists

Wiziin Inc.

The Use Of HR Performance Management Measurement in Strategic Business Planning

Kenny Ong

Starting a small Business What You Need To Know

Teik Oh

The Building Blocks Of High Performing Organisations

Kenny Ong

Design & Business

VANDANA TRIPATHI NAUTIYAL

Creating Performance Based Culture trough Performance Management Systems

Kenny Ong

Best and Worst Practices in Developing a Winning Business Plan

Michael Gaiss

R&D Today: Addressing and Enhancing Research & Development's Effectiveness - ...

Kenny Ong

Managing Up

Christina Wodtke

Jobstreet HR Networking Event KL, 22nd July 2010 Jobstreet Talent Wars II - Riding The Recovery Wave 1. Post-recession and the staff retention implications 2. Talent Wars in the New Economy 3. Aligning Staff Retention strategies with your company’s Business Model 4. Optimizing Compensation & Benefits to match Staff retention Strategies 5. Developing a Talent Management system 6. Retaining ‘Swing’ employees and non-conventional strategies to Staff Retention 7. Motivating & Engaging Employees vs. Retention 8. Addressing the Talent Scarcity problems

Jobstreet Talent Wars II - Riding The Recovery Wave

Kenny Ong

How to have success in your new/small business

Reg Gupton Inc

Ideas Lab 2017 Slides

Stephen Kerr

In this presentation you will learn how to ensure the project portfolio is aligned to the corporate strategy, how to make decisions about which projects to execute, and how to manage changes to the portfolio when the inevitable changes happen. Objectives: • How to manage change to the project portfolio • Process for aligning project portfolio to strategy • Making decisions on which projects to execute Learning Objectives • How to manage change to the project portfolio • Process for aligning project portfolio to strategy • Making decisions on which projects to execute

Aligning corporate strategy with the project portfolio mien.pptx

Columbus Brown

Ähnlich wie Organizing for Customer Centricity (20)

Chp12 E Business Design

Customer Experience audit

Experienceaudit

Experience Audit

Aligning Budgeting To Corporate Planning - ABF Conference on Corporate Budgeting

Building Value for the Customers

R&D today: Addressing and enhancing Research & Development’s effectiveness

Questions in the meeting: From Startups to Venture Capitalists

The Use Of HR Performance Management Measurement in Strategic Business Planning

Starting a small Business What You Need To Know

The Building Blocks Of High Performing Organisations

Design & Business

Creating Performance Based Culture trough Performance Management Systems

Best and Worst Practices in Developing a Winning Business Plan

R&D Today: Addressing and Enhancing Research & Development's Effectiveness - ...

Managing Up

Jobstreet Talent Wars II - Riding The Recovery Wave

How to have success in your new/small business

Ideas Lab 2017 Slides

Aligning corporate strategy with the project portfolio mien.pptx

Mehr von Amplitude

Amplitude Behavioral Cohorts Deep Dive

Amplitude

Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...

Amplitude

Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...

Amplitude

On Change by Siqi Chen, President and CPO, Sandbox VR

Amplitude

Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners

Amplitude

Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...

Amplitude

Product Vision by Spenser Skates, CEO & Co-founder, Amplitude

Amplitude

Be a great product leader by Adam Nash, VP Product, Dropbox

Amplitude

Backstage 2019 - The UX of Data - Lex Roman

Amplitude

Backstage 2019 - How to find friends and influence product - Rebecca Nackson

Amplitude

Backstage 2019 - Data Our Common Language - Jonathan Hastings

Amplitude

Backstage 2019 - Building the Product Intelligence Muscle - John Cutler

Amplitude

Backstage 2019 - Accelerating Product Insights at Intuit - John Humphrey

Amplitude

Backstage 2019 - The Atlassian Journey with Amplitude - Itzik Feldman

Amplitude

At Amplitude, we have facilitated hundreds of North Star Framework workshops. We’ve found NSF to be a very helpful learning and focusing tool for a broad spectrum of audiences. It is something we can speak to authentically. We talk about our North Star—weekly learning users or WLUs—weekly at our all-hands meeting and it underpins our product development and customer success efforts. But from a nuts and bolts perspective… • How do you actually start using a North Star? • How do North Stars relate to OKRs? • How do teams define their work? • What does “done” look like? • When do you prioritize? • Who does what? This 30-minute webinar will focus on these details, with the goal of helping teams make smart working agreements, pick the right artifacts, and set up the right rituals. There will be a moderated 10-minute Q/A session, and we will be sharing a download with some actionable tips and next steps. We look forward to connecting with you and your team.

Putting Your North Star Metric Into Action

Amplitude

Hire More Designers, OK?

Amplitude

Creating Value and Flow in Product Development

Amplitude

Product Oriented Engineering Teams

Amplitude

How to Stop Wasting Time—Jake Knapp at Amplify

Amplitude

A Framework for Integrity-Driven Product Development

Amplitude

Mehr von Amplitude (20)

Amplitude Behavioral Cohorts Deep Dive

Product and Marketing Maximize Impact by Elie Javice, RBI and Marcelo Pascoa,...

Product Intelligence by Justin Bauer and Shadi Rostami, Product and Engineeri...

On Change by Siqi Chen, President and CPO, Sandbox VR

Happy to Help by Merci Victoria Grace, Partner, Lightspeed Venture Partners

Building a Successful B2B Paid Growth Marketing Program by Lisa Sullivan Cros...

Product Vision by Spenser Skates, CEO & Co-founder, Amplitude

Be a great product leader by Adam Nash, VP Product, Dropbox

Backstage 2019 - The UX of Data - Lex Roman

Backstage 2019 - How to find friends and influence product - Rebecca Nackson

Backstage 2019 - Data Our Common Language - Jonathan Hastings

Backstage 2019 - Building the Product Intelligence Muscle - John Cutler

Backstage 2019 - Accelerating Product Insights at Intuit - John Humphrey

Backstage 2019 - The Atlassian Journey with Amplitude - Itzik Feldman

Putting Your North Star Metric Into Action

Hire More Designers, OK?

Creating Value and Flow in Product Development

Product Oriented Engineering Teams

How to Stop Wasting Time—Jake Knapp at Amplify

A Framework for Integrity-Driven Product Development

Kürzlich hochgeladen

Software developers are intended to be massive, highly leverageable value creators for their companies and teams - using their creative and technical talent to build products themselves or mission-critical systems that facilitate the delivery of value inside the business. The blunt truth, however, is that many software developers would screw up tying their own shoes when left to their own devices. There's an abundant corpus of work out there on how managers routinely let down their software developers through insufficient planning, communication, listening, and support. In this talk we're going to explore the inverse - how individual software developers contributing to a project unintentionally sabotage their teams, their companies, their projects, and themselves through: * Immutable technical preferences + biases; * Bad attitudes; * Poor listening; * Inflexible and unproductive learning styles; * Risk aversion; * Incuriosity; * And more! Most importantly, in this talk we're going to try to address how we can help shift developers who want to learn and improve, but are have trouble executing, become the high value contributors they'd like to be.

How Software Developers Destroy Business Value.pptx

Aaron Stannard

Marketing Management 16th edition by Philip Kotler test bank.docx

ssuserf63bd7

Dealing with Poor Performance - get the full picture from 3C Performance Mana...

Hedda Bird

Intro_University_Ranking_Introduction.pptx

Ass.Prof. Dr. Mogeeb Mosleh

Reviewing and summarization of university ranking system to.pptx

Ass.Prof. Dr. Mogeeb Mosleh

International Ocean Transportation p.pdf

AlejandromexEspino

internship thesis pakistan aeronautical complex kamra

AllTops

Your voice, smiling, facial expressions, body language, and genuine Hospitality are tightly connected. Always strive to be a Hospitality service professional. The importance of Smiling is vital in the hospitality industry. People who were or are being raised and educated on digital devices have not had the opportunity to learn and use the necessary and multiple communication skills the way previous generations did. It's a lost art that needs to be presented to the generations that followed the Baby Boomers. These are the generations alive today: Generation X, Generation Y (Millennials), Generation Z, and Generation Alpha.

W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional

William (Bill) H. Bender, FCSI

Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi Call TO mr Kapoor book Fun:9899900591 Delhi Call ME WHATSAPP RAHUL 9899900591 Provide VIP escort service CALL ME 9711199012 100% satisfaction call 24hrs..% SHORT 2OOO/OUTCALL=2=SHORT=5000 AND Night 7OOO/- FORM INDIAN , NEPALI ,KASMARI MANIPURI HOT GIRLS AND MATURED HOUSE WIFE BOOKING ONLY DECENT GUYS AND GENTLEMAN NO FAKE PERSON FREE HOME SERVICE IN CALL FULL A.C ROOM SERVICE IN SOUTH DELHI satisfied guaranteed (AGE 21) College girls , party girls and also housewife. LOCANTION ~ DELHI,NOIDA,GURGAO NCR Call OR WHATSAPP Kapoor 9711199012 Our Service Available IN All Independent DELHI Escorts SERVICE, 3/5/7 STAR HOTEL SERVICE, in call /Out call Service.24 hrs. * Models * Receptionist, * Air Hostess, * Call Centre Working Girls/Women ans * Hi-tech Co. Girls/Women * House Wife. * College going girls Call ME WHATSAPP RAHUL 9711199012 LOCANTION ~ DELHI,NOIDA,GURGAO Call ME WHATSAPP RAHUL 9711199012 Our Service Available IN All Independent DELHI Escorts SERVICE, 3/5/7 STAR HOTEL SERVICE, in call /Out call Service.24 hrs. * Models * Receptionist, * Air Hostess, * Call Center Working Girls/Women ans * Hi-tech Co. Girls/Women * House Wife. * College going girls Call OR WHATSAPP Kapoor 9899900591 07-05-2024(v.n)

Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi

guptaswati8536

Saudi Arabia [ Abortion pills) Jeddah/riaydh/dammam/+966572737505☎️] cytotec tablets uses abortion pills 💊💊 How effective is the abortion pill? 💊💊 +966572737505) "Abortion pills in Jeddah" how to get cytotec tablets in Riyadh " Abortion pills in dammam*💊💊 The abortion pill is very effective. If you’re taking mifepristone and misoprostol, it depends on how far along the pregnancy is, and how many doses of medicine you take:💊💊 +966572737505) how to buy cytotec pills At 8 weeks pregnant or less, it works about 94-98% of the time. +966572737505[ 💊💊💊 At 8-9 weeks pregnant, it works about 94-96% of the time. +966572737505) At 9-10 weeks pregnant, it works about 91-93% of the time. +966572737505)💊💊 If you take an extra dose of misoprostol, it works about 99% of the time. At 10-11 weeks pregnant, it works about 87% of the time. +966572737505) If you take an extra dose of misoprostol, it works about 98% of the time. In general, taking both mifepristone and+966572737505 misoprostol works a bit better than taking misoprostol only. +966572737505 Taking misoprostol alone works to end the+966572737505 pregnancy about 85-95% of the time — depending on how far along the+966572737505 pregnancy is and how you take the medicine. +966572737505 The abortion pill usually works, but if it doesn’t, you can take more medicine or have an in-clinic abortion. +966572737505 When can I take the abortion pill?+966572737505 In general, you can have a medication abortion up to 77 days (11 weeks)+966572737505 after the first day of your last period. If it’s been 78 days or more since the first day of your last+966572737505 period, you can have an in-clinic abortion to end your pregnancy.+966572737505 Why do people choose the abortion pill? Which kind of abortion you choose all depends on your personal+966572737505 preference and situation. With+966572737505 medication+966572737505 abortion, some people like that you don’t need to have a procedure in a doctor’s office. You can have your medication abortion on your own+966572737505 schedule, at home or in another comfortable place that you choose.+966572737505 You get to decide who you want to be with during your abortion, or you can go it alone. Because+966572737505 medication abortion is similar to a miscarriage, many people feel like it’s more “natural” and less invasive. And some+966572737505 people may not have an in-clinic abortion provider close by, so abortion pills are more available to+966572737505 them. +966572737505 Your doctor, nurse, or health center staff can help you decide which kind of abortion is best for you. +966572737505 More questions from patients: Saudi Arabia+966572737505 CYTOTEC Misoprostol Tablets. Misoprostol is a medication that can prevent stomach ulcers if you also take NSAID medications. It reduces the amount of acid in your stomach, which protects your stomach lining. The brand name of this medication is Cytotec®.+966573737505) Unwanted Kit is a combination of two medicines, whi

Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC

Abortion pills in Riyadh +966572737505 get cytotec

Agile Coaching Change Management Framework.pptx

alinstan901

digital Human resource management presentation.pdf

ArtiSrivastava23

This paper "Beyond the Codes: Repositioning Towards a Sustainable Development," presented in 2013, underscores the crucial role of effective communication in driving sustainability within engineering practice. While traditional engineering approaches have relied heavily on codes of measurement and standardization to ensure safety and efficiency, the paper argues for a fundamental repositioning of engineering towards sustainability. This repositioning, depicted as going "beyond the codes," urges engineers to integrate sustainability principles into their work. Engineers must recognize that sustainability encompasses environmental stewardship, social equity, and economic prosperity, transcending mere compliance with technical standards. This broader mandate requires engineers to engage in dialogue with diverse stakeholders, including policymakers, industry leaders, and communities. Effective communication becomes paramount in fostering collaboration and garnering support for sustainable initiatives. Moreover, engineers must embrace a new mindset that positions sustainability as a core aspect of their profession. They must advocate for sustainability within their organizations, challenging existing norms, and championing innovative solutions. This shift in perspective requires engineers to become proficient communicators, capable of articulating the value proposition of sustainability to various audiences. Internal communication within engineering firms is equally vital, fostering a culture of collaboration and innovation. Engineers must share knowledge, expertise, and best practices to accelerate the adoption of sustainable technologies and practices. Visual communication tools, such as data visualization, can aid in conveying complex technical information effectively. Ultimately, the paper emphasizes that effective communication is essential for repositioning engineering towards sustainability. By embracing communication as a core competency and championing sustainability, engineers can navigate the complexities of the 21st century and pave the way for a more sustainable future.

Beyond the Codes_Repositioning towards sustainable development

Nimot Muili

Strategic Management, Vision Mission, Internal Analsysis

tanmayarora45

Safety T fire missions army field Artillery

KennethSwanberg

Leaders enhance communication by actively listening, providing constructive f...

Ram V Chary

The Psychology Of Motivation - Richard Brown

SandaliGurusinghe2

Kürzlich hochgeladen (17)

How Software Developers Destroy Business Value.pptx

Marketing Management 16th edition by Philip Kotler test bank.docx

Dealing with Poor Performance - get the full picture from 3C Performance Mana...

Intro_University_Ranking_Introduction.pptx

Reviewing and summarization of university ranking system to.pptx

International Ocean Transportation p.pdf

internship thesis pakistan aeronautical complex kamra

W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional

Independent Escorts Vikaspuri / 9899900591 High Profile Escort Service in Delhi

Abortion pills in Jeddah |• +966572737505 ] GET CYTOTEC

Agile Coaching Change Management Framework.pptx

digital Human resource management presentation.pdf

Beyond the Codes_Repositioning towards sustainable development

Strategic Management, Vision Mission, Internal Analsysis

Safety T fire missions army field Artillery

Leaders enhance communication by actively listening, providing constructive f...

The Psychology Of Motivation - Richard Brown

Organizing for Customer Centricity

1. TATYANAMAMUT,PHD tmamut.com ORGANIZINGFOR CUSTOMER CENTRICITY

2. Is there a common factor that separates successful from unsuccessful products?

10. The common factor is:   focusing on customers  above all else

11.

12. HERE’S WHAT PRODUCT LEADERS DO TO CREATE IT If Customer Obsession is the key…

13. IDENTIFY THE RIGHT THING TO BUILD What are the compelling customer   needs & habits? What will customers need in the   future? How do we make sure we are   focused on customer needs,   not executive opinions? FIGURE OUT   HOW TO BUILD IT   RIGHT How can we quickly  build & test? What are the technical and organizational constraints?  How will we organize to drive ﬁnancial proﬁtability?

14. FIGURE OUT   HOW TO BUILD IT   RIGHT How can we quickly   build & test? What are the technical and organizational constraints?  How will we organize to drive ﬁnancial proﬁtability? IDENTIFY THE RIGHT THING TO BUILD What are the compelling customer   needs & habits? What will customers need in the   future? How do we make sure we are   focused on customer needs,   not executive opinions?

15. PROCESS METRICS TALENT Organizing for Customer Centricity

16. CENTER DECISIONS   AROUND THE CUSTOMER 1. Process

17.

18. WORKING   BACKWARDS FROM   THE CUSTOMER: PRFAQ

19. “WHEN THE ANECDOTES AND THE DATA CONFLICT, TRUST THE ANECDOTES” - JEFF BEZOS

20. BRING THE CUSTOMER INTO EVERY ROOM: CUSTOMER ARTIFACTS

21. MEASURE WHAT MATTERS   TO THE CUSTOMER 2. Metrics

22. FOCUS ON: 2-3CORE CUSTOMER BENEFITS

23.

24. GLOBAL PRODUCTS REQUIRE DEEP LOCAL EXPERIENCE 3. Talent

25. TO BE A GREAT   GLOBAL PRODUCT LEADERSNEEDTO  BEONTHEGROUND

26. Live and work with the people who will use your products. Do their jobs, live in their homes. There is no substitute.

27. THANK YOU — — Tatyana Mamut, PhD in/tmamut www.tmamut.com

Organizing for Customer Centricity

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Ähnlich wie Organizing for Customer Centricity

Ähnlich wie Organizing for Customer Centricity (20)

Mehr von Amplitude

Mehr von Amplitude (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (17)

Organizing for Customer Centricity