Backstage 2019 - The UX of Data - Lex Roman

1. The UX of Data
@calexity

2. lexroman.com/uxofdata

4. I’m lex Roman
Find me @calexity

6. there is a disconnect
happening
@calexity

7. @calexity
Product person Data person

8. @calexity
Product person Data person
Product
Product
product
product

9. @calexity
Product person Data person
data
data
data
data

10. @calexity
Product person Data person
gap of
confusion

11. @calexity
Product person Data person
gap of
confusion
marketing
strategy
design
engineering
analyst

13. TFW no one understands
the data
@calexity

14. how do people on your team
experience data?
@calexity

15. roles
systems
capabilities
@calexity

16. @calexity
roles
systems
capabilities

17. @calexity
wayne from marketing
I wonder how many
people do x,y,z

18. @calexity
wayne from marketing
but I don’t know
who can help. I
guess I’ll just
make something up
and suck at my job.

19. data science
@calexity
Product
design
engineering
no clear ownership
data engineering
business analysts
marketing

20. of defining priorities
of choosing tools
of adding users
of the data infrastructure
Of event naming
of qa-ing data
of reporting out
of teaching others
of data integrity
Who s in charge?’

21. Rachel in Marketing
Or Juan in Engineering
“ Who can help me with
Google Analytics?”
“
”

22. one on ones
send out surveys
hold workshops
just decide yourself
better org charts
try one thing at a time
hold smaller group sessions
techniques

23. @calexity
wayne from marketing
score! now I know
who can help me

24. @calexity
roles
systems
capabilities

25. @calexity
i’m looking
for a thing
sophia from product

27. @calexity
404!
can’t find
thing!
sophia from product

28. choose tools your team understands
@calexity

29. @calexityit doesn’t have to be this way

30. @calexityWHAT AM I LOOKING AT

31. @calexitymode analytics
yes This!

32. @calexityamplitude
yes also This!

33. @calexityamplitude
Wow!

34. connect data back to humanity
@calexity

35. Bought_item
User_Bought_item
Purchase
purchased_dress
Purchase_dress
Checkout
Checked-out
completed_purchase
PurchaseCompleted
checkout.complete
User_Clicked
User.Bought
Bought_item
User_Bought_item
purchased_dress
Purchase_dress
Checkout
Checked-out
humanize naming
conventions

36. searched_Experiences
selected_experience
Viewed_dates
@calexity

37. Put definitions and instructions
where people are looking
@calexity

38. preach!

39. @calexity
sophia from product
hooray!
found the
thing!

40. @calexity
roles
systems
capabilities

41. @calexity
gerald from design
I’m just not a
numbers person

42. a team that understands data makes
data-informed decisions
@calexity

44. teach
slack messages
blog posts
tutorials
chart reviews
lunchtalks
@calexity

45. Treehouse Online
Treehouse Online
Workshop

47. @calexity

48. what is this chart?
where is the data coming from?
why did this go up?
why did that go down?
Is this the right view?
is this the best time period?
what’s changed?
what are we missing?
Who should we invite to look at this?
is everyone looking at the same thing?
how does this help get us close to our goals?
are we sure all these events are firing?
what do we know about the these people?
What do we know about the those people?
what else do we need to know?
what’s my name again?
encourage
questions

49. Help
be open and patient
record videos
pair people up
hold office hours
use slack channels
@calexity

50. @calexity
gerald from design
wow! I can see
the impact of my
work!

51. it’s up to us to fill the
gap of confusion
@calexity

52. @calexity
Product person Data person
marketing
strategy
design
engineering
analyst
gap of confusion

53. empower understanding with
@calexity@calexity
a better data experience

54. @calexity
Product person Data person
marketing
strategy
design
engineering
analyst
clear roles
intuitive systems
capable team

55. @calexity@calexity
(literally everyone
at your company)
I feel so
empowered!
I know how to
use data!

56. thank you

57. lexroman.com/uxofdata

58. The UX of Data
@calexity