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Rebecca Nackson
Notable, Founder & CEO
How to win friends
and influence product
1
A balanced growth system needs 

cross-functional input and ownership, 

to ensure that not only is there holistic analysis,
but that experimentation and innovation is not
limited to one channel.


2
Balancing Growth
Team
Tactics
Tools
3
4
Deliverables
1. understand your users like never before
2. influence your product and strategy 
3. encounter less resistance along the way 
4. win the support and gratitude of your coworkers and leadership
Data Analyst Digital Marketer
Product Manager Engineer
Growth
5
Transforming from Within
Clarity Confidence Co-operation
Consensus
6
Team Confusion
No clarity
7
Clarity
Speak A Common Language Build Trust Tell A Story
8
9
Before
Team Imbalance
No confidence
10
Confidence
Investigate Challenge Discover
11
Team Conflict
No co-operation
12
Co-operation
Decide Experiment Learn
13
14
Team Collaboration
15
Clarity Confidence Co-operation
Workshop: Growth Audit & Roadmap
Breadth
Adoption across individuals & disciplines
Depth
# of different features or charts being used
Frequency
Days/ways the output is meaningfully used
Efficiency
Efforts in place to accelerate scale
Integrity
Regularity with which data is audited and updated
Impact
Strong evidence of value
Success Criteria
Instrumentation
Ongoing
Diagnostics
Experimentation
& Velocity
Governance
Organization
Literacy
Organizational
Alignment
Qualitative
Input
Curated
Backlog
16
Thank you.
notable
Rebecca Nackson
rebecca@notablegrowth.com
17

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Backstage 2019 - How to find friends and influence product - Rebecca Nackson