2. A balanced growth system needs
cross-functional input and ownership,
to ensure that not only is there holistic analysis,
but that experimentation and innovation is not
limited to one channel.
2
Balancing Growth
4. 4
Deliverables
1. understand your users like never before
2. influence your product and strategy
3. encounter less resistance along the way
4. win the support and gratitude of your coworkers and leadership
5. Data Analyst Digital Marketer
Product Manager Engineer
Growth
5
Transforming from Within
16. Workshop: Growth Audit & Roadmap
Breadth
Adoption across individuals & disciplines
Depth
# of different features or charts being used
Frequency
Days/ways the output is meaningfully used
Efficiency
Efforts in place to accelerate scale
Integrity
Regularity with which data is audited and updated
Impact
Strong evidence of value
Success Criteria
Instrumentation
Ongoing
Diagnostics
Experimentation
& Velocity
Governance
Organization
Literacy
Organizational
Alignment
Qualitative
Input
Curated
Backlog
16