1. S O C I A L M E D I A I N T H E B U S I N E S S E N V I R O N M E N T
Mission Critical:

2. A N D W H O A R E Y O U ?
Who Are We?

3. What’s Your Web 2.0 Comfort Level?
Using the free online tool, Zoomerang,
please take a moment to fill out our short survey.

4. Some Definitions
Social: refers to the interaction of
organisms with other organisms and
their collective co-existence.
Media: the transmission
channels or tools used to store
and deliver information or data.
Web 2.0: The second generation of the World Wide Web,
especially the movement away from static webpages to
dynamic and shareable content and social networking.

5. Intro to Social Media Tools
 Social Bookmarking –
Digg, Reddit,
StumbleUpon, Delicious
 Blogging – Wordpress,
Blogger, Tumblr, Posterous
 Social Networking and
Microblogging – Twitter
 Location-Based Social
Networking – Foursquare,
GoWalla, Facebook
Places
 Social Profile Networks –
Myspace, Ning, Linked In,
Facebook
Think of Added Value
Think of Internal & External Value

6. W H A T S O C I A L M E D I A T O O L S H A V E Y O U U S E D ?
Describe Your Experiences

7. Some of the Top Tools for Business

8. What Are Your Peers Doing?
“How Small Business Is Using Social Media” Mashable.com March 2, 2010

9. A N D H O W D I D T H E Y D O I T ?
Who’s Had Success?

10. Let’s Take a Look…
Who? What? How?
Gap 441,000 Groupons were sold,
bringing in a little more than
$11 million.
Groupon Deal: $25 for
$50 worth of
merchandise
Old Spice Over the past three months,
sales jumped 55 percent and
in the past month, they rose
107 percent, also per Nielsen.
Twitter and video
Target Daily views on Facebook
page increased 4,800
percent, with wall gathering
3,000+ personal stories by
fans. An additional 97,091 fans
in just two weeks.
Facebook app
Mashable “5 Winning Social Media Campaigns” & Stoneig.com “Experimental and
Successful Social Media Campaigns”

11. How Do I Keep Up?
 Join professional
communities
 Read industry blogs
 Search for social
media news outlets
 Subscribe to RSS feeds
 Mashable.com
 Social Media Club
 Braintraffic.com
 Engadget.com
 Wired.com

12. Disadvantages Advantages
 Upkeep
 Extra work
 Lack of control
 Authority can be
Challenged
 History kept. . .
forever
 Openness
 Community building
 Brand strengthening
 Communication
 Closer relationships
with stakeholders
 Networking
 Benchmarking
Pros and Cons of Web 2.0

13. D O Y O U S E E M O R E P R O S O R C O N S
F O R Y O U R B U S I N E S S ?
What Are Your Thoughts?

14. What’s Your Message?
A Discussion with Dr. Jose Lepervanche,
Professor of Supervision and Management

15. C R E A T I N G Y O U R P R E S E N C E O N L I N E
Now It’s Your Turn!

16. W H A T O N E T O O L D O Y O U F E E L C O N F I D E N T T H A T
Y O U C A N W A L K A W A Y A N D I M P L E M E N T T O D A Y ?
The Takeaway

17. Talkback
What are your thoughts? How can we help you get started?
Contact Us
ammoore@fscj.edu
www.twitter.com/amylizmoore
www.twitter.com/fscjopen
Social Media Tutorials Available @ distancelearning.org

18. Thank you for your participation; we hope you’ll
join us for the remainder of this workshop series!