Discover 10 top tips on how to write better email subject lines in order to boost your open rates and increase your profits.

1. JOAN MULLALLY
ETERNAL SPIRAL BOOKS
TOP 10 EMAIL
SUBJECT LINE TIPS

2. Introduction
• If you’re a new email
marketer, chances are
you are struggling to
build a list.
• Even when you have the
list, it can be tough to
get them to open your
emails. Here are 10 top
tips to writing better
subject lines in order to
improve your open
rates.
http://eternalspiralbooks.com/email-marketing-spotlight
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3. #1: Keep it Short
• When it comes to an
email subject line, less
is more. The goal is to
get the reader to open
the email and read it,
not give everything
away from the start.
• Aim for 40 to 50
characters maximum.
http://eternalspiralbooks.com/email-marketing-spotlight
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4. #2: Avoid Spam Triggers
• It’s a good idea to encourage your subscribers to add
your email address to their whitelist.
• But since not everyone will do so, it’s important to avoid
using words and symbols in your subject line that could
trigger spam filters as much as possible.
• Avoid ALL CAPS, free, excessive punctuation!!!!
http://eternalspiralbooks.com/email-marketing-spotlight
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5. #3: Use Numbers
• Numbers have a way of making headlines more
appealing, and the same holds true for email subject
lines.
• Using a number promises quantifiable information
and people like this.
• Phrases like top tips, secrets, easy ways and hacks
will also give the idea the info will be quick and easy
to use.
http://eternalspiralbooks.com/email-marketing-spotlight
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6. #4: Create a Sense of Urgency
• If the reader doesn’t read
your email as soon as it is
received, chances are he
won’t read it at all. That’s
why it’s good to create a
sense of urgency with the
subject line.
• Don’t overuse this,
however, and do mean it.
If the offer is going away
at midnight, keep your
word.
http://eternalspiralbooks.com/email-marketing-spotlight
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7. #5: Be Clear
Sometimes an air of mystery
can work to your advantage,
but in most cases readers want
to know what an email is about
up front.
Use questions to connect with
them right away.
“Are you struggling with____?
This can help.”
http://eternalspiralbooks.com/email-marketing-spotlight
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8. #6: Make it Timely
• Current events that are
relevant to your audience
make for great email
subject lines. Find a way to
tie a story in with your
message to add interest.
• This will make your emails
look at lot more up to date
and less ‘evergreen’.
• Tie your promotions to the
seasons, such as the
holidays or cold and flu
season.
http://eternalspiralbooks.com/email-marketing-spotlight
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9. #7: Focus on Benefits
• One of the most important rules
of copywriting is to focus on the
benefits that your product
offers the customer rather than
just the features.
• This can also be applied to
email subject lines. Example:
• “Learn how to write subject
lines like a pro to boost your
opens and sales.”
• It tells you what the main
feature of the email is, and the
benefit of reading it.
http://eternalspiralbooks.com/email-marketing-spotlight
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10. #8: Be Controversial
• Don’t be afraid of stirring up a little controversy.
• It’s a great way to pique the reader’s interest, even if
he doesn’t agree with your stance. Example:
• “Every smoker should pay an additional co-pay.”
• Avoid being politically incorrect, however, and
remember that not everyone has the same sense of
humor.
http://eternalspiralbooks.com/email-marketing-spotlight
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11. #9: Avoid Cheap Tricks
Some marketers resort to
trickery as a means of
getting readers to open their
emails.
Most users are savvy enough
to ignore such tactics, so
just give it to them straight
instead.
Otherwise, they will stop
trusting you and either not
open your emails any more,
or unsubscribe.
http://eternalspiralbooks.com/email-marketing-spotlight
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12. #10: Test Your Subject Lines
• There is no foolproof formula for
creating the perfect subject line.
• Tactics that work for one marketer
may be all wrong for another.
• It’s important to test your subject
lines to determine what works best
for your specific audience.
• Then save them in a ‘tickle file’ to
re-use every so often.
• Re-mail your best periodically.
• Save your best holiday emails for
next year.
http://eternalspiralbooks.com/email-marketing-spotlight
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13. Conclusion
 Email marketing is easier than ever thanks to great
tools and services online.
 However, this also means it can be tougher than
ever to get your target audience to open your
emails unless your subject lines really stand out.
 Use these top 10 tips to improve your subject
lines, and see what a difference they can make to
your open rates and profits.
http://eternalspiralbooks.com/email-marketing-spotlight
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14. Ready for More Email Marketing Results?
Head on over to the Email Marketing Spotlight for a free
ecourse and more.
http://eternalspiralbooks.com/email-marketing-spotlight
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