1. AMIT SINGH (Amit is a Customer Experience Measurement & Market Research Professional)
Phone: +91-8007194747
E-Mail: mailtoasingh@gmail.com
LinkedIn - in.linkedin.com/in/amitksinghindian/

2. KINETIC – HUMAN CENTERED SOCIAL
GLOBAL DIGITAL SNAPSHOT
DIGITAL AD SEGMENT- KEY TRENDS
Internet advertising will become the largest
advertising segment. Global total Internet advertising
revenue is forecast to grow from US$135.42bn in 2014 to
US$239.87bn in 2019, a CAGR over the period of 12.1%.
Mobile’s growth means it will exceed display in 2018.
Display Internet advertising revenue was the second-largest
component of Internet advertising revenue in 2014 and
maintains a solid 7.9% CAGR to 2019. Yet mobile Internet
advertising revenue’s rapid growth of 23.1% CAGR means that
it will overtake display by the end of the forecast period.
Video exhibits the fastest growth in wired Internet
advertising. Although video Internet advertising revenue
comprised only 4.7% of total Internet advertising revenue in
2014, it has been identified as a major potential source of
growth for publishers and broadcasters alike due to the
increased adoption of tablets and the rise of IP-delivered video
services. Rising from US$6.32bn in 2014 to US$15.39bn in
2019 at a 19.5% CAGR, video Internet advertising’s rate of
growth will exceed all other sub-segments of wired Internet
advertising revenue.
We Are Social’s new Digital, Social and
Mobile in 2015 report indicates that 2015
will see more impressive consumer numbers
as digital landscape will emerge and evolve
exponentially than before.
Total Population – 7.210 Billion
Active Internet Users – 3.010 Billion
Active social media accounts – 2.078 Billion
Active mobile social accounts – 1.685 Billion

3. KINETIC – HUMAN CENTERED SOCIAL
CHALLENGE FOR MARKETERS
KINETIC SOCIAL- DIGITAL SOLUTION FOR EVERYTHING
As brands invest more in paid social media to reach customers, they
need solid strategies and technology to evaluate the spend and success of their efforts. Kinetic vision
simplifies the social marketing strategy as for them, Social is not just a channel, it’s everything and we
practice it everyday. At Kinetic, we take the time to get to know you and really understand your
business, goals and challenges. Together, we identify the personal service and technology that best
meets your needs. Kinetic’s social marketing platform and team of experts help brands create
welcome, engaging and empowering experiences for consumers. Our powerful, intuitive technology
reflects how the modern marketer thinks and works. We combine that proactive innovation with
strategic thinking at every step to deliver quality encounters that delight consumers, build brand value
and drive sales.
1. Strategic Service - Our premium offering, Strategic Service is the total turnkey solution for
our client’s social campaigns
2. Managed Service - Our client’s dedicated campaign management team oversees every aspect
of your social success.
Internet advertising will increasingly become device-agnostic. Mobile Internet
advertising revenue contributed 16.7% of total Internet advertising revenue in 2014, from less
than 5% in 2010, but device categorization is blurring at a rapid pace as smartphones and tablets
increasingly converge in size, and wearable interfaces such as watches begin to make an impact.
To navigate in this environment, advertisers should be asking what types of content generate
greatest consumer engagement rather than whether people are reading a website on a mobile
device.
The digital world passed some impressive milestones in 2014. This means marketers need to
rethink much of their current approach to communications, especially in digital media. Critically,
audiences are fully in control of their mobile content experiences, so advertising’s key task must
evolve from trying to find audiences and to trying to find ways to keep audiences interested and
engaged. Our focus must evolve from a broadcast paradigm in which media planning was
largely driven by a quest advertising efficiency, to a context planning approach that is more
focused on driving greater marketing effectiveness
.

4. KINETIC – HUMAN CENTERED SOCIAL
3. SaaS- Co-created with marketers, our social marketing platform powers your campaign,
including a special Transition Service to help teams build their in- house social marketing
muscle.
LIVE BETTER WITH KINETIC
KEY DIFFERENTIATION-
The Kinetic Social Platform offers a variety of unique SaaS offerings built to meet the critical needs of every
advertiser. The platform is streamlined for advertisers to manage campaigns instead of learning systems.
Kinetic Social’s Managed Services offers superior customer service that maximizes the power of the platform
coupled with industry knowledge of experienced campaign managers. Kinetic Social is a Facebook Preferred
Marketing Developer (PMD) & Twitter Marketing Platform Partner (MPP). Kinetic Social works closely with the
two developers to continuously innovate in social customer’s modeling.
Kinetic Social’s Platform saves advertisers time and
eliminates wasted ad spend by simplifying paid ad
buying, execution, monitoring and optimization for
Facebook and Twitter. Kinetic Social is a one-stop shop
that pieces together all of the campaign workflow
including creative, content creation and incorporating
Facebook’s Power Editor features. Features like auto-
pacing ensures staying within budget with the
opportunity to over-deliver on inventory.

5. KINETIC – HUMAN CENTERED SOCIAL
OVERVIEW OF KINETIC RUN CAMPAIGNS
FACEBOOK
ü Mobile click-through rate is up 22% YOY, pointing to Facebook’s continued
development of mobile-optimized ad units such as Carousel Ads.
ü Video continues to grow, accounting for almost 30% of advertiser spend on Facebook,
while also generating the lowest effective cost per click for any ad type this quarter
($0.20).
ü The Retail vertical saw CTR improve for the third quarter in a row, with an average CTR
of 2.1% in Q2. This should continue to rise in Q3 as Facebook continues to develop its
Dynamic Product Ads offering.
TWITTER
ü We saw a universal drop across effective cost per thousand (eCPM), click (eCPC) and
engagement (eCPE) on Twitter for Q2. As Twitter continues to improve its content
discovery capabilities and make video a focus area, we expect this trend to continue into
Q3.
ü The Retail vertical had the lowest eCPE ($0.16) out of any vertical for the 5th straight
quarter. This is in line with Twitter’s emphasis on direct response and recent acquisition
of TellApart, a leader in e-commerce marketing intelligence.
PINTEREST
ü Pinterest officially announced its ads API in Q2, including Kinetic Social as an official
Pinterest Marketing Developer Partner for Ads.
ü We are already seeing strong performance for advertisers in this new program and look
forward to working with new ad solutions including the newly released cost per
engagement (CPE) and cost per action (CPA) bid types.

6. KINETIC – HUMAN CENTERED SOCIAL
CLIENT’S DELIGHT
Running social ads for brands is a complex task and Kinetic Social greatly simplifies that
process. Kinetic Social provides context for effective social ad spends through managed,
strategic and SaaS services for Twitter and Facebook. The Kinetic Social Platform frees the
advertisers from multiple native media buying softwares by streamlining all aspects of the
campaign creation and management services.

7. KINETIC – HUMAN CENTERED SOCIAL
NEW OPPORTUNITIES – KINETIC SOCIAL PLATFORM
1. KINETIC SOCIAL PLATFORM PROVIDES CAPABILITIES TO HELP BRANDS
AND ORGANIZATION:
ü To grow business by understanding consumer sentiment and evaluating the impact of
marketing campaigns at real time.
ü To make better decisions and strategies across a wide range of functional areas.
üü To improve the customer experience by responding quickly to issues and reports.
üü Influence and intimacy - Social media amplifies the “relationship” in customer
relationship management (CRM). Consumers trust their peers. And companies have
the ability to aggregate and segment consumer data fairly easily.
üü Scale and speed - Social media channels enable marketers
to reach more customers faster, dynamically, and with greater precision. It can take
months of planning, creative development and media purchases to launch a print ad
campaign, compared to the immediacy of Twitter and Facebook campaigns.
üü Lower costs - Social media offers dramatically lower costs to precisely target and
engage audiences across multiple channels, segments and locations.
2. TOTAL MOBILE VIDEO TRAFFIC OVER THE NEXT 6 YEARS WILL BE MORE
THAN 22 TIMES THAT OF THE LAST 6 YEARS.
Video is increasingly becoming part of other online content including news, advertisements
and social media. Over-the-top providers like YouTube and Netflix primarily drive video
streaming growth. User behavior is changing, resulting in video being consumed in larger
quantities – including when people are out and about – and on all types of devices.
Kinetic services like Video Page Post on Facebook and Video cards campaign on Twitter can
help organization to create top of mind awareness and revenue stream for brands.
3. SHARING THE MOMENT
The 2014 football world championship was one of the biggest social media events of 2014.
Football fans shared their experiences by texting, talking and posting on social networks. The
event generated 26.7 TeraBytes (TB) of traffic, the data equivalent of 48.5 million digital
photos plus 4.5 million voice calls. 75,000 spectators generated 1.5 TB of data traffic during the
final match – a rate 5 times higher than the average busy hour traffic and equivalent to 9
billion social media posts. Social media records were broken worldwide. 88 million users
generated 280 million interactions regarding the final, making it the most discussed sporting
event ever on Facebook. A record 618,000 tweets per minute were posted when Germany beat
Argentina.
Kinetic social platform can engage with multiple OTT partners to take the advantage of such
massive data consumption opportunity. This will not only help the get more traffic but a new
avenue to create a business opportunity. The next generation products will capitalize the

8. KINETIC – HUMAN CENTERED SOCIAL
customer’s latent need and will also generate additional demand by demonstrating the utility
and value out of new services.
NEW DEVELOPMENT FROM KINETIC
Kinetic Social Launches Creative Studio to
Guide Advertisers in Developing Unique
Content That Excels in Social
Kinetic Social has launched Creative Studio to
help advertisers create and curate on-brand
content that delights audiences and excels on
social. Creative Studio is a full-service offering,
helping brands create authentic moments for
initiating conversations that move beyond
product-centric ad messaging. Built for client
teams who lack the experience developing
creative for paid social advertising or who simply
want a partner to handle their social creative,
Creative Studio help brands create cohesive social
solutions at every step in the process. Clients who
leverage Kinetic’s Creative Studio have access to a
team of creative directors, designers, copywriters
and technologists who understand the subtlety of
integrating a brand with social. These teams can
assist with a brand’s complete creative needs
from copywriting and graphic design to
interactive digital experiences.
Kinetic Social SaaS Platform
Developments for Twitter and
Multivariate Testing Suite
Kinetic Social expanded its SaaS platform with
a new Multivariate Testing Suite and enhanced
Twitter ad planning and execution capabilities;
to simplify sophisticated media buys for
advertisers. Kinetic Social's Testing Suite
supports paid advertising campaigns across
Facebook and Twitter, offering users a cross-
platform perspective of media performance.
Advertisers use the Multivariate Testing Suite
to quickly build and optimize large-scale and
A/B tests for maximum performance, all while
harnessing social's unrivaled potential for
audience learning. With the power of the
Multivariate Testing Suite, thousands of
creative and targeting combinations are
instantly generated and available for delivery
and analysis. The Multivariate Testing Suite
helps brand marketers quickly learn about
large and complex audiences. With this tool,
media buyers can spend with confidence as
they monitor campaigns in real time and
seamlessly reallocate budgets in response to the
data provided by the tool.