Social marketing is the application of commercial marketing techniques to influence voluntary behavior change for social good. It uses approaches like branding and loyalty building to promote behaviors that benefit individuals and society, such as reducing obesity, ensuring water security, or preventing malaria. Some key benefits of social marketing include influencing over 60 million online health consumers, building advocacy communities of over 1,200 groups on Facebook, and adoption by 216 US hospitals using social media to engage patients. While specialized skills can help, social marketing can be effectively practiced by anyone with internet skills through tools like social networks, user groups, and community websites. The goals of social marketing are social rather than profit-driven, with a long-term approach to issues like environmentalism and public health.

1. SOCIAL MARKETING Presented by: AMIT KUMAR PANDEY ARUN KUMAR MAURYA

2. Social Marketing Social Marketing is the application of commercial marketing technologies to the analysis, planning, execution and evaluation of programmers designed to influence voluntary behavior or target audience to improve their personal welfare and that of their society. Social marketing management encompasses brand building, loyalty, customer base and much more. Social marketing permits an online business to attract popularity among the online audience .

5. Approximately 1,200 Facebook communities advocate for cures for chronic illnesses.

6. 216 US hospitals use social media.

7. 72% of e-patients search for medical information right before or after a doctor's visit.

8. 93% of e-patients say the Internet has made it possible to get the medical information they need.

10. Anyone who understands how to use the Internet can use social networking tools.

12. Social Marketing can benefit in the future include obesity, water security, malaria, environmentalism,

14. Social Marketing Decoded (Paperback) By Simon Hodgkinson.

15. Ethics In Social Marketing (Hardcover) By Alan R Andreasen.

16. S. Rang swami Social Marketing for Social development Workers, (2009) Page, 10-14,