This presentation is towards the final presentation for Technology Entrepreneurship Venture Lab 2012 class. The presentation describes the Value Proposition of our business model, the experiments conducted to test our value proposition hypothesis and the results of the experiments.

1. VENTURE LAB 2012
OPPORTUNITY ANALYSIS
PROJECT
Submitted By: Team ‘Online Ventures’
Members:
Amit Kumar Pandey
Abhay Kela
Pranay Bhardwaj
Vishal Shrivastav
Value Proposition Hypothesis Testing
Summary of Survey Results

2. Business Model

3. Value Proposition Hypothesis and
Experiment
Hypothesis Experiment
 There are many people out there
who are fond of reading books.  To test our Value
However, not many of them are proposition hypothesis,
regular in reading books because
the new books are costly. People we designed an Online
are comfortable with reading old Survey using Google
books (the ones already read by
someone else). Our idea revolves Documents and asked
around providing all such people
who would like to read their favorite our friends to fill up the
titles in 2nd hand or 'old used
books', an online portal where they
survey. The survey can
can order books. Our platform will be assessed at
also provide an opportunity to
people who normally buy new  Survey
books but would like to sell them
after they have read them.  Market Research

4. Advanced Market Analysis
Customer Preference Trends

5. Advanced Market Analysis
 67 % of consumers
who would like to read
‘used books’ will also
like to buy them
through an online
portal.
 55 % of consumers
would like to BOTH
Buy ‘Used Books’ and
Sell Books Online.

6. Advanced Market Analysis
 53 % of customers who
BUY Books Online
would like to read
‘Used Books’ and Buy
them through an Online
Portal.

7. Market Size – Important Facts
 As per Associated Chambers of Commerce and
Industry in India (Assocham), the Online retail
market in India may grow to Rs. 70 billion (over $
1.3 billion) by 2015 from Rs. 20 billion in 2011 as
the internet access improves.
 On an average 10000 – 12000 people shop for
books everyday. Most are men within age group
of 25-35.
 Almost 50% of the orders come from the top eight
cities and the remaining come from B & C class
towns.

8. Market Size – Important Facts
 Second Hand Books constitute a major portion
of the book retail market. The size of the
Indian book retail industry is pegged at Rs.
3000 crore of which organized book retail
constitutes only 7 %.
 The industry is expected to grow by
approximately 15 % a year.

9. Survey Results
As on 19th May, 2012
Total Responses: 60

10. Response Demographics
Age Distribution Profession
< 20 Years 20 - 30 Years Student Professional
30 - 45 Years
4%
9%
44%
56%
87%

11. Market Assessment Analysis
How Often Do You Buy Average Monthly Online
Things Online? Purchase Value
Regularly Occasionaly Never < 1000 1000 - 5000 > 5000
2%
7%
22%
24%
74%
71%

12. Market Assessment Analysis
Do You Buy Books Typically, How Many Books
Online? Do You Read Monthly?
Everytime Occasionaly Never 1-2 2-5 >5
2%
14%
22%
24%
74%
64%

13. Market Assessment Analysis
What Kind of Books Do How Much Do You Usually
You Read Normally? Spend On a Book?
< Rs. 200 Rs. 200 - Rs. 500
Academic Non-Academic > Rs. 500 Price Range Not a Problem
13%
24%
40%
3%
60%
60%

14. Market Assessment Analysis
Would You Like to Read Would You Like To Buy 'Used
'Used Books' of Your Books' Through an Online
Favourite Titles? Portal?
Yes No Don't Know Yes No Don't Know
7% 6%
16%
25%
69%
77%

15. Market Assessment Analysis
Would You Like to Sell Books That You Have Read
Previously?
No
35%
Yes
65%

16. Hypothesis Test Evaluation
 Proposed ‘Value Proposition’ in our
S Business Model is correct and
U hence, No Change of Hypothesis.
M  Customers are willing to take the
M solution that we planned to solve
through our idea.
A
R
Y