SEO is process to improve your website ranking in organic search results for increase visibility and quality traffic.

1. Search Engine Optimization
Opportunities & Challenges..
Created by Amit Panchal

2. Search Engine Optimization
What is SEO?
• SEO is process to improve your website ranking in organic
search results for increase visibility and quality traffic.

3. Keyword: Carpet Cleaning Atlanta
Organic & PPC Search Results

4. Search Engine Optimization
Why SEO?
• Free Advertising Platform and beneficial in long
term
• Study shows that 85% users worldwide used
search engine
• 72% users stop with the top 10 search results
• 90% users stop with the top 30 search results

5. Search Engine Optimization
How Do Search Engine Work?
Indexing Process:

6. Search Engine Optimization
How Do Search Engine Work?
Searches:

7. Search Engine Optimization
Types of SEO

8. Search Engine Optimization
On Page Optimization
• Keywords Research
• Title & Meta Tags Optimization
• Important HTML Tags (Heading Tags, Alt Tags, Image Title Tags)
• Internal Linking
• URL Optimization (web-development-services.html)
• Image Optimization
• Content Optimization

9. Search Engine Optimization
Off Page Optimization
• Directory Submission
• Local Listing
• Social Bookmarking
• Article Submission
• Press Release Submission
• Blogging
• Classified Submission
• Document Sharing

10. Search Engine Optimization
SEO Process

11. Search Engine Optimization
Few Reasons to Choose SEO as Your Career
• High demand for SEO services
• A LOT of people have made a successful SEO career
• Search Engine Optimizers make Good Money !
• Only Web–Designing MAY NOT be enough
• Logical step ahead if you come from marketing or
advertising
• Lots of Learning
• SEO is already recognized as a career

12. Search Engine Optimization
Some Ugly Aspects of SEO
• Dependent on search engines
• No fixed rules
• Rapid changes in rankings
• SEO requires Patience
• Black Hat SEO

13. Search Engine Optimization
SEO Job Categories / Designations
• Analytics
• Link Building
• Organic Search Engine Optimization
• Social Media Analyst
• Offline Marketing/Advertising
• Reputation Management
• Paid Search/PPC Management
• Writing/Blogging

14. Questions ?

15. Let’s Be Social..
Thank You !
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