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Book Summary
Rule # 1 Don’t make me think!




Get Rid of questions marks in thought balloons
How we really use the web




Scanning, Satisficing and Muddling Through
Billboard design 101




    Source: www.useit.com

Design for scanning, not reading.
Billboard design 101

Design for scanning, not reading.
  –   Create a clear visual hierarchy
  –   Conventions are your friends
  –   Break pages into clearly defined areas
  –   Make obvious what is clickable
  –   Keep the noise down to a dull roar
Why users like mindless choices




Law # 2: It doesn’t matter how many times I click, as long
  as each click is a mindless, unambiguous choice.
Omit needless words



                                       • Happy talk must die!
                                       • Instructions must die!




Law # 3: Get rid of half the words on each page, then get
  rid of half of what is left.
Street signs and Breadcrumbs

                        The Trunk Test

                        • What site is this?
                        • What page am I on?
                        • What are the major sections of this site?
                        • What are my options at this level?
                        • Where am I in the scheme of things?
                        • How can I search?


People won’t use your website if they can’t find their way
  around it.
The Home Page is beyond your control




5 Questions a Home Page should answer:
1. What is this?
2. What do they have here?
3. What can I do here?
4. Why should I be here and not somewhere else?
5. Where do I start?
Arguments about usability are a waste of time




 “Everybody likes ______”
 The myth of the Average User
The antidote to religious debates: usability testing.
Usability testing on 10 cents a day
                       • It is never too early to test
                       • Test 3 to 4 users
                       • It doesn’t matter who you test
                       • Choose someone who is patient, calm,
                       empathetic, good listener to conduct
                       tests.
                       • Encourage all stakeholders to attend.
                       • Types –
                             • “Get it” testing
                             • Key task testing
                       • Review results right away
The antidote to religious debates: usability testing.
Usability as common courtesy
Goodwill diminished by:         Goodwill increased by:
 • Hiding information I want     • Make 3 main things obvious
 • Punishing me for not doing    and easy
 things your way                 • Tell me what I want to know
 • Asking excessive              • Save me steps where you can
 information                     • Real FAQs, not marketing
                                 pitches
 • Faux sincerity                • Make it easy to recover from
 • Putting sizzle in my way      errors.
 • Site looks amateurish         • When in doubt, apologize.

Reservoir of goodwill: Idiosyncratic, situational, can be
  refilled, Single mistake can empty it
Accessibility, CSS and You

•   Fix usability problems that confuse everyone
•   Read an article
•   Read a book
•   Start using CSS
•   Go for the low hanging fruit
Useful websites

• Steve Krug’s website: www.sensible.com

• Jacob Nielsen’s website: www.useit.com

• Copywriting tips: www.CopyBlogger.com

• John Rhodes’ website: www.webword.com (IA, UX, UCD)

• Articles on UX, IA, HCI, Web design etc. ww.UsabilityViews.com

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Don't Make Me Think - Usability book review

  • 2. Rule # 1 Don’t make me think! Get Rid of questions marks in thought balloons
  • 3. How we really use the web Scanning, Satisficing and Muddling Through
  • 4. Billboard design 101 Source: www.useit.com Design for scanning, not reading.
  • 5. Billboard design 101 Design for scanning, not reading. – Create a clear visual hierarchy – Conventions are your friends – Break pages into clearly defined areas – Make obvious what is clickable – Keep the noise down to a dull roar
  • 6. Why users like mindless choices Law # 2: It doesn’t matter how many times I click, as long as each click is a mindless, unambiguous choice.
  • 7. Omit needless words • Happy talk must die! • Instructions must die! Law # 3: Get rid of half the words on each page, then get rid of half of what is left.
  • 8. Street signs and Breadcrumbs The Trunk Test • What site is this? • What page am I on? • What are the major sections of this site? • What are my options at this level? • Where am I in the scheme of things? • How can I search? People won’t use your website if they can’t find their way around it.
  • 9. The Home Page is beyond your control 5 Questions a Home Page should answer: 1. What is this? 2. What do they have here? 3. What can I do here? 4. Why should I be here and not somewhere else? 5. Where do I start?
  • 10. Arguments about usability are a waste of time “Everybody likes ______” The myth of the Average User The antidote to religious debates: usability testing.
  • 11. Usability testing on 10 cents a day • It is never too early to test • Test 3 to 4 users • It doesn’t matter who you test • Choose someone who is patient, calm, empathetic, good listener to conduct tests. • Encourage all stakeholders to attend. • Types – • “Get it” testing • Key task testing • Review results right away The antidote to religious debates: usability testing.
  • 12. Usability as common courtesy Goodwill diminished by: Goodwill increased by: • Hiding information I want • Make 3 main things obvious • Punishing me for not doing and easy things your way • Tell me what I want to know • Asking excessive • Save me steps where you can information • Real FAQs, not marketing pitches • Faux sincerity • Make it easy to recover from • Putting sizzle in my way errors. • Site looks amateurish • When in doubt, apologize. Reservoir of goodwill: Idiosyncratic, situational, can be refilled, Single mistake can empty it
  • 13. Accessibility, CSS and You • Fix usability problems that confuse everyone • Read an article • Read a book • Start using CSS • Go for the low hanging fruit
  • 14. Useful websites • Steve Krug’s website: www.sensible.com • Jacob Nielsen’s website: www.useit.com • Copywriting tips: www.CopyBlogger.com • John Rhodes’ website: www.webword.com (IA, UX, UCD) • Articles on UX, IA, HCI, Web design etc. ww.UsabilityViews.com