hi, this project ppt is based on my summer internship training in Patna(bihar)

1. Presented by: Amit kRISHNA EVALUATING AND ANALYZING SEGMENTATION MODEL OF “ COCA-COLA ” In “PATNA”

2. Coca-Cola The global drink Amit kRISHNA

3. Brand Portfolio of coca-cola

6. THE COCA-COLA'S PATNA PLANT Coke begins its operation on 4th Sept. 1998 by taking over the franchise bottler. It is located at E-I Industrial Area, Patliputra. Plant is spread over an area of 1.75 acres and houses most sophisticated machinery to produce coca-cola and many other brands marketed by the company. The manufacturing unit of HCCBPL, situated at Patliputra Industrial area Patna (Bihar), is the third largest plant and one of the bottling operations owned by the company. The Plant has one RGB (Returnable glass bottles) lines which yields 600 bottles per minute. The plant can produce around 18000 cases of soft drinks per day and employees 200 workers to do the same.

7. Manufacturing Plant, Patna Sales and Distribution Operations Distributors Outlets Outlets

8. MANUFACTURING PROCESS AT HCCBPL

18. Segmentation model of “coca-cola”in Patna

19. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures. Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments.

21. DATA ANALYSIS AND FINDINGS (in patna region):-

23. Brand order :- 2. Number of outlets following brand order. Following 16 8 Not following 82 Total outlets- 250

24. Purity OF VISI-COOLER 3. Number of outlets having purity? Purity 172 Not purity 78 Total outlets- 250

25. Prime position :- 4. Number of outlets located at prime position. Prime position 167 Not in prime position 83 Total outlets- 250

26. TRADE-channeL :- CONVENIENCE (83%) GROCERY (6%) E & D (11%) Total outlets- 250

27. Visi-cooler :- 6. Distribution of Visi-cooler in the market. Total outlets- 250

28. 7. Volume-wise distribution. Total outlets- 250

29. PRODUCT OF “COCA-COLA” IN INDIA

36. By. Amit Krishna

37. PRESENTED BY- AMIT KRISHNA