FurCode is a unique concept that allows you to be free of tension in case your pet strolls away by chance. You can tie FurCode to your pet’s neck and in case your pet is lost, anyone can scan the QR code and determine your pet’s profile and who the owner is. Each FurCode tag contains unique Quick Response (QR) code embedded on one side (AKA Heads) and a unique alphanumeric code on the other (AKA Tails).

1. About
FurCode is a unique concept that allows you to be free of tension in case your pet strolls away by chance.
You can tie FurCode to your pet’s neck and in case your pet is lost, anyone can scan the QR code and
determine your pet’s profile and who the owner is. Each FurCode tag contains unique Quick Response (QR)
code embedded on one side (AKA Heads) and a unique alphanumeric code on the other (AKA Tails).
Target
FurCodes main target is to attract the audience not only locally but globally. Their product is in high demand
locally and therefore they’ve started focusing on the social media to attract people from all over the world.
With the help of Facebook and Twitter profiles, they’re trying to interact with their clients, looking for
feedback to come up with new designs and better adoption.
Facebook “Free Tag Give-Away” Contest 2013
With the help of customizable “Sweepstake” app provided by SocialAppsHQ, FurCodes asked the fans to fill
their name and email to win a FurCode. FurCode’s team interacted with people on Facebook and Twitter
about their contest to spread awareness about it. A lot of new fans followed because of such an attractive
contest.
Result
The Facebook Marketing campaign was a huge hit not only locally but globally as well. It successfully created
a buzz among the customers. 172 entries from all over the world came and a random name was selected who
was given a free tag for her pet.