Yes, everyone is aware of what Facebook is and what all can be done using this social media giant. Every now and then new features and new dimensions are added to it which is of great use to its users across nations. Facebook over time has emerged as an important social media domain and finds more users other than any other platform.

1. effective Facebook Marketing
Yes, everyone is aware of what Facebook is and what all can be done using this
social media giant. Every now and then new features and new dimensions are
added to it which is of great use to its users across nations. Facebook over time
has emerged as an important social media domain and finds more users other
than any other platform.
Owing to the above mentioned fact more and more brand managers are using
the platform for promoting their product and service. As we all can see the the
count of brands in the market have increased and subsequently the competition
as well, it is very important that all managers carry out effective social media
marketing strategies to remain at the top.
Here are some tips to enable effective Facebook marketing,
1. Purpose of creating a page
A Facebook page is like the identity of a brand on the platform. It is always
created keeping in mind a set of goals and patterns. It is important to understand
why the page is created and what benefits or insights will be drawn from the
brand’s Facebook page. When a demarcated purpose is highlighted it becomes
easy for brands to perform and look out for their course of action.

2. 2. Segment, Target and Position
Each one of us is aware of the fact that Facebook has the largest user interface
and that it is the most widely used platform by people. It is very important to
know a brand’s target market before further planning and execution of
marketing strategy is done. Segmenting your own target group and then
knowing effective tools to reach out to them enables a brand manager to cater to
the needs of the people in a way that provides better results. Positioning the
product comes at a later stage but is as effective and as important as the other
two are.
3. Creative and Attractive
In order to lure the segmented and targeted audience towards your Facebook
page and your brand one needs to ensure that the page has some value to it. It is
to be ensured that the page has certain captivating factors that can help a brand
retain the users that come to the page. Creativity is a factor that is required in all
the stages of marketing a product as it plays the most important role and enables
users to find something worthwhile in the brand.
4. Use Custom Tabs
Custom Tabs are certain applications that are used on Facebook which provide
better marketing results and establishes easy connections with the users. Custom
tabs refer to the addition of tabs like Contact Us tab, Website tab, Welcome tab
and many more that are added as links to the pages and ensure easy
communication with the clients. This also adds a touch to the creative aspect of
the page and gives many added advantages.

3. 5. Facebook Campaigns
Social Media Marketing is incomplete without the running an
impressive Facebook campaign that could change the fate of a brand
tremendously. The campaigns should be according to the brand, the one that
best suits a brand and is relevant enough. Photo Contests, Video Contests, Polls,
Voting all are a part of effective campaigns that provide not only great insights
but are the most innovative and useful way of reaching and targeting our
audiences.
6. Daily frequent posts
Another method and way of making the Facebook page work is by the daily post
and status updates that are done and that add to the constant interaction
between the user and the brand. These need to be relevant and at the same time
good for the users to feel an urge to like/comment and build a rapport with the
brand.
Visit: http://blog.socialappshq.com/2013/08/06/tips-for-effective-facebook-marketing/
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