#PorterPrize recognises the strategic acumen of corporates in India.

2. PORTER PRIZE
2018
RECOGNIZING THE STRATEGIC ACUMEN OF CORPORATES IN INDIA

3. Institute for Competitiveness, India is the Indian knot in the global network of the Institute for Strategy and
Competitiveness at Harvard Business School. Institute for Competitiveness, India is an international initiative centered in
India, dedicated to enlarging and purposeful disseminating of the body of research and knowledge on competition and
strategy, as pioneered over the last 25 years by Professor Michael Porter of the Institute for Strategy and
Competitiveness at Harvard Business School.
www.competitiveness.in
@arthsastra

4. WHAT IS PORTER PRIZE ?
Porter Prize is named after Michael E. Porter, an economist, researcher, author, advisor, speaker
and teacher. Throughout his career at Harvard Business School, he has brought economic theory
and strategy concepts to bear on many of the most challenging problems facing corporations,
economies and societies, including market competition and company strategy, economic
development, the environment and health care. His research has received numerous awards, and
he is the most cited scholar today in economics and business.
The award recognizes the corporates in India based on their best strategy management practices.
It is based on four pillars of Capitalizing on industry dynamics, Segmenting strategically,
Leveraging unique activities and Exploiting tradeoffs. Organizations who are operating in India
and have shown exemplary strategic acumen over a period of time via their activities were
considered and further assessed on a robust framework. The business models of organizations
are evaluated in terms of Competitive advantage, Competitiveness and Sustainability across their
respective category and the winning companies are shortlisted. These companies not only
standout in their respective industry but also equally contributed towards the prosperity of the
country.

5. WHY PORTER PRIZE ?
• Propel Companies To Compete On The Basis Of Value Creation, Innovation And
Strategy
• Recognize Distinct Strategies That Result In Sustainable Profitability And
Enhance Competitiveness Of India
• Acknowledge Those Companies Whose Efforts Created Sustainable
Competitive Advantage
• Reward The Efforts Taken To Create Shared Value
• Help The Companies To Gain Industry/Peer Recognition

6. Food & Beverage
Information, Telecom & Data
Processing
Finance, Banking & Insurance
Tourism and Hospitality
Education, Training &
Educational Services
Arts, Entertainment &
Recreation
Transportation, Logistics &
Aviation
Healthcare, Pharmaceuticals &
Social Assistance
Retail & Wholesale
Utilities, Electricity, Gas,
Water & Power
Petroleum, Chemicals &
Plastics
Construction, Real Estate &
Steel
Textiles & Apparels'
Computers & Electrical
Appliances
INDUSTRY
CLASSIFICATION

7. STAGES OF EVALUATION
UNDERSTANDING STRATEGY
• Make an application by filling the online form
• Application has to be made by the top
management executives
STRATEGY AUDIT
• Shortlisted enterprises would be notified through
an email
• Interactive sessions would be conducted with the
top management executives (CXO’s) of the
shortlisted companies
SELECTING STRATEGY WINNERS
• Results are analyzed with the expert
opinion of jury members
• Recipients of the #PorterPrize would
be announced at the gala event
scheduled in May
STEP 1 STEP 3STEP 2

8. AWARD CATEGORIES
AWARD CATEGORIES
Creating Shared Value
Creating Distinct ValueExploiting Trade-offs
Industry Architectural ShiftLeveraging Unique Activities
Enabling Social Progress
Excellence in Corporate &
Governance
Creating Value Based
Healthcare Delivery
Smart and Connected ProductsCreating Shared Value Industry Architectural Shift
Leveraging Unique
Activities
Excellence in Corporate
Integration & Governance
Smart and Connected
Products

9. AWARD CATEGORY
Once the forces affecting competition in an industry and their underlying causes have been
diagnosed, the firm is in a position to identify its strengths and weaknesses relative to the industry.
It involves a number of possible approaches such as:
▪ Positioning the firm so that its capabilities provide the best defense against the existing array of
competitive forces.
▪ Influencing the balance of forces through strategic moves, thereby improving the firm’s relative
position.
▪ Anticipating shifts in the factors underlying the forces and responding to them, hopefully
exploiting change by choosing a strategy appropriate to the new competitive balance before rivals
recognize it.
INDUSTRY
ARCHITECTURAL
SHIFT

10. AWARD CATEGORY
The value proposition is the element of strategy that looks outward at customers, at the demand side
of the business. The value chain focuses internally on operations.
The value proposition answers three questions:
▪ Which customers?: Within an industry, there are distinct groups of customers, or customer
segments. A value proposition can be aimed specifically at finding a unique way to serve the chosen
segment profitably. It focuses on end users and the channels.
▪ Which needs?: It appeal to a mix of customers who might defy traditional demographic
segmentation. It focuses on products & services and the related features.
▪ What relative price?: The companies have two value proposition: deliver higher value at a premium
price or offer a low relative price according to their efficiency.
CREATING
DISTINCTIVE
VALUE

11. AWARD CATEGORY
Fit locks out imitators by creating a chain that is as its strongest link. It creates competitive
advantage as well as superior profitability.
Types of Fit:
▪ First-order fit: Basic consistency, where each activity is aligned with the company’s value
proposition and each contributes incrementally to its dominant themes.
▪ Second-order fit: It occurs when activities complement or reinforce each other. There lies a
synergy, where the value of each activity is raised by the other.
▪ Third-order fit: When fit goes beyond the activity of reinforcement then optimization of
efforts occur wherein performing one activity makes it possible to eliminate another.
LEVERAGING
UNIQUE
ACTIVITIES

12. AWARD CATEGORY
Trade-offs are essential to strategy. They create the need for choice and protect against repositioners
and straddlers. It purposefully limit what a company offers.
Trade-offs arise for three reasons.
▪ Inconsistencies in image or reputation: A company known for delivering one kind of value may lack
credibility and confuse customers if it delivers another kind of value or attempts to deliver two
inconsistent things at the same time.
▪ Arising from activities themselves: The configuration of activities that best delivers one kind of
value cannot equally well deliver another. In general, value is destroyed if an activity is
overdesigned or underdesigned for its use.
▪ Limits on internal coordination and control: Senior management makes organizational priorities
clear by deciding to compete in one way and not another.
EXPLOITING
TRADE -
OFFS

13. AWARD CATEGORY
The central premise behind creating shared value is that the competitiveness of a company and the
health of the communities around it are mutually dependent and they has the power to unleash the
next wave of global growth and to refine capitalism.
It can be created in three ways.
▪ Reconceiving products and markets: Companies can meet social needs while better serving
existing markets, accessing new ones, or lowering costs through innovation.
▪ Redefining productivity in the value chain : Companies can improve the quality, quantity, cost and
reliability of inputs and distribution while they simultaneously act as a steward for vital natural
resources and drive economic & social development.
▪ Enabling community development: For companies to compete and thrive they to create societal
and economic progress
CREATING
SHARED
VALUE

14. AWARD CATEGORY
Redefining Healthcare provides an overall framework for diagnosing and solving the immense
problem, with detailed action steps in the heath care system. The concept of value refers to the
output achieved relative to the cost incurred.
Principles of Value-Based Competition that will help to achieve the alignment of all components
of healthcare are
▪ The focus should be on value for patients, not just lowering costs.
▪ Free flow of information that is, information on results and process needed for value-based
competition must be widely available.
▪ Innovation in healthcare
▪ There must be unrestricted competition based on results and should not be confined to the
local realm instead should be regional and national.
CREATING
VALUE BASED
HEALTHCARE
DELIVERY

15. AWARD CATEGORY
It is increasingly evident that a model of development based on economic development alone is
incomplete. It is vital to consider and measure what matters to the society then only a border and
inclusive model of development can be created.
Dimensions of the Social Progress.
▪ Basic human Needs: Looks upon how well a region cater to its people’s essential needs by
measuring access to nutrition, basis medical care and other utilities such as housing and water.
▪ Foundations of well-being: It is essential to measure whether citizens have access to basic
education, can access information and knowledge from both different geographies and if there
are the conditions for living healthy lives.
▪ Opportunity: Assess the degree to which a country’s citizen have personal rights and freedoms
and are able to make their own personal decisions within a society.
ENABLING
SOCIAL
PROGRESS

16. AWARD CATEGORY
Strategy has been the primary building block of competitiveness over the past decade, and
the quest for sustainable advantage is clearly driving the business models nowadays, which
eventually influence the corporate integration & governance of an organization.
Crucial components of a thriving corporate environment are
▪ Alignment of company goals
▪ Reinforcement of activities
▪ Effectiveness over time due to performance and governance mechanisms
EXCELLENCE IN
CORPORATE
INTEGRATION &
GOVERNANCE

17. AWARD CATEGORY
In the 21st century, Information Technology is enabling coordination and integration across the
value-chain with customers and business partners. It has transformed the way products and
services are creating value and are changing the course of competition.
Smart connected products work in tandem with each other to reap out maximum benefits, they
are
▪ Monitoring the product capabilities: Tracking location, production operation, product
condition and the surrounding environment to enable new categories.
▪ Controlling the smart and connected product: Physical or remote control of product via
embedded software or the product cloud to manage real-time data.
▪ Optimization of product data database: Business logic and big analytical capabilities populate
the algorithms that optimize product operation, their use and service and also reveals new
product insights
SMART &
CONNECTED
PRODUCTS

18. RECEPIENTS OF PORTER PRIZE
YEAR 2017YEAR 2016YEAR 2015YEAR 2013 YEAR 2014YEAR 2012

19. RECEPIENTS OF PORTER PRIZE
A W A R D S 2 0 1 7 2 0 1 6 2 0 1 5 2 0 1 4 2 0 1 3
INDUSTRY ARCHITECTURAL SHIFT: An organization that
has redefined the industry structure by challenging the
very basis of competition, creating new business models,
challenging the status quo and exploiting change
__
Manipal Global
Educational Services
Mahindra Rural
Housing & Finance
Indigo Airlines Narayana Health
CREATING DISTINCTIVE VALUE: An organization offering
unique solutions to the problems or needs of the
customer. Effectively creating new market spaces,
segments and providing solutions that redefine the
market
DS Group Times Network DHL Express India Dow Chemical International Sealed Air
LEVERAGING UNIQUE ACTIVITIES: Effective rendering of
activities across the value chain and creating competitive
advantage. It is an understanding that clearly states that
good strategies depend on the connection among many
things and on making interdependent choices and making
a tailored value chain.
SIDBI Yes Bank JSW Steel
Mahindra Logistics Limited
& Siemens Technology and
Services Private Limited
(Joint Winners)
GroupM Media India
VALUE BASED HEALTHCARE: Organizations that have
redefined the idea of patient care and fundamentally
challenging the economic models within the industry.
Manipal Healthcare Operation Asha Apollo Hospitals Fortis Healthcare
Apollo Gleneagles
Hospitals
EXPLOITING TRADE-OFFS: Choices that make firms
strategies sustainable as they are not easy to match or
neutralize. It is about making effective choices that create
barrier pertaining to emulation.
__ Adani Wilmar Abbott India Tech Mahindra Uninor
CREATING SHARED VALUE: High impact organizations that
has created economic success by redefining markets,
products, way of doing business, creating collaborative
efforts and in turn creating societal and economic
progress
ITC and GSK
(Joint Winners)
Abbott India & Godrej
Consumer Products
(Joint Winners)
Jain Irrigation Systems
& JSW (Joint Winners)
Hindustan Unilever
Rallis India Limited &
Godrej Industries (Joint
Winners)
ENABLING SOCIAL PROGRESS: Enables and works towards
uplifting social indicators
GNFC
Intellecap-Aavishkaar
Group
Reliance Foundation Essar Foundation _
EXCELLENCE IN CORPORATE INTEGRATION &
GOVERNANCE:
Enables Drives excellence in corporate integration,
governance and explores the synergies between different
business divisions because of governance mechanism.
ITC Mahindra Lifespaces Tata Power Company Max India _
ENABLING SMART AND CONNECTED PRODUCTS:
__ Mindtree - _

20. GLIMPSES
The Institute for Competitiveness hosted Professor Michael E. Porter during his visit to India
in 2017 after a gap of 14 years. Leveraging on his visit for Porter Prize 2017, the institute
joined hands with NITI Aayog to organize the third lecture in the high-powered ‘NITI Lectures:
Transforming India’ series by Professor Porter on the theme – Competitiveness of Nations and
States: New Insights. The lecture was inaugurated by Prime Minister Narendra Modi and
attended by top policy makers including all members of the Cabinet.

21. GLIMPSES

22. PREVIOUS SPEAKERS

23. PREVIOUS SPEAKERS

24. PARTNER WITH USP OR TER P R IZE 20 18

25. AMPLIFICATION PLAN
ON AIR
SOCIAL MEDIA
PRINT MEDIA
• Pre Event Promos will run on the Times Network – news
channels to create awareness about #PorterPrize 2018.
• Episodic Promos to promote the 2 part feature series.
• A quarter page Pre Event Ad will be released to promote
the upcoming events in Mumbai & Delhi.
• Similarly, a quarter page Tune In Ad will be released to
promote the series that will air on television.
• Pre Event buzz will be created on Social Media to promote the
agenda of the event.
• Live Coverage from the Mumbai & Delhi events will help heighten
engagement levels and interest on the day of the event. Facebook &
Instagram Live will result in notifications going out to the
viewers/followers, thus encouraging more live engagement.
• The event teasers will be promoted on various social media
(Facebook, Instagram, Twitter, YouTube et al) to draw in viewership.
• Videos of the episodes will be uploaded on our Website and
YouTube Channel – Arthsastra.

26. PARTNER WITH US
PRESENTING PARTNER (1) ASSOCIATE PARTNER (2) AWARD PARTNER (8) CORPORATE GIFT PARTNER (2) ROUNDTABLE PARTNER (1)
▪ Prominent presence of logo on the
Backdrop, Podium, Registration Desk
Backdrop, Registration Desk, Thank
you Sponsor Board & Name Tags
▪ Speaker slot at the event
▪ Special table in the front row for
delegates
▪ Special mention in the thank you
note
▪ Screening of corporate film for 3
minutes
▪ Logo presence on the website and
external communication done for
the event
▪ Complimentary delegate passes (12)
▪ Opportunity to distribute company’s
literature
▪ Visibility in post event releases
▪ Space to showcase 4 standees
▪ Prominent presence of logo on
the Backdrop, Podium,
Registration Desk Backdrop,
Registration Desk, Thank you
Sponsor Board & Name Tags
▪ Speaker slot at the event
▪ Special seats for delegates
▪ Mention in the thank you note
▪ Screening of corporate film at
the event for 2 minutes
▪ Logo presence on the website
and external communication
done for the event
▪ Complimentary delegate passes
(8)
▪ Opportunity to distribute
company’s literature
▪ Visibility in post event releases
▪ Space to showcase 2 standees
▪ Logo presence on the Backdrop,
Podium, Registration Desk
Backdrop, Registration Desk,
Thank you Sponsor Board &
Name Tags
▪ Speaker slot at the event
▪ Special seats for delegates
▪ Mention in the thank you note
▪ Screening of corporate film at
the event for 1 minute
▪ Logo presence on the website
▪ Complimentary delegate passes
(4)
▪ Opportunity to distribute
company’s literature
▪ Visibility in post event releases
▪ The award being supported will
be named as “xyz” Porter Prize
Award
▪ Space to showcase 2 standees
▪ Logo presence on the
Backdrop, Podium,
Registration Desk Backdrop,
Registration Desk, Thank you
Sponsor Board & Name Tags
▪ Screening of corporate film at
the event for 1 minute
▪ Logo presence on the website
▪ Complimentary delegate
passes (2)
▪ Opportunity to distribute
company’s literature
▪ Opportunity to set up a
promotional desk
▪ Space to showcase 1 standee
▪ Logo presence on the
Backdrop, Podium,
Registration Desk Backdrop,
Registration Desk, Thank
you Sponsor Board & Name
Tags
▪ Logo presence on the
website
▪ Complimentary delegate
passes (2)
▪ Opportunity to distribute
company’s literature
RECOGNITION. VISIBILITY. IMPACT.

27. PARTNER WITH US
COFFEE TABLE BOOK
PARTNER (1)
BENCHMARKING REPORT
PARTNER (1)
BEVERAGE
PARTNER (1)
LUNCH PARTNER (1) INTERNET PARTNER (1)
▪ Logo presence on the Backdrop,
Podium, Registration Desk Backdrop,
Registration Desk, Thank you Sponsor
Board & Name Tags
▪ Logo presence on the website
▪ Logo presence in the handbook
▪ Message from the MD in the beginning
and a brief profile of the organization
in the handbook
▪ Complimentary delegate passes (2)
▪ Opportunity to distribute company’s
literature
▪ Visibility in post event releases
▪ Space to showcase 2 standees
▪ Logo presence on the
Backdrop, Podium,
Registration Desk Backdrop,
Registration Desk, Thank you
Sponsor Board & Name Tags
▪ Logo presence on the website
▪ Complimentary delegate
passes (1)
▪ Opportunity to distribute
company’s literature
▪ Visibility in post event
releases
▪ Prominent logo presence in
the report
▪ Logo presence on the
Backdrop, Podium,
Registration Desk Backdrop,
Registration Desk, Thank
you Sponsor Board & Name
Tags
▪ Logo presence on the
website
▪ Complimentary delegate
passes (1)
▪ Space to showcase 1
standee
▪ Logo presence on the
Backdrop, Podium,
Registration Desk Backdrop,
Registration Desk, Thank
you Sponsor Board & Name
Tags
▪ Logo presence on the
website
▪ Complimentary delegate
passes (1)
▪ Space to showcase 1
standee
▪ Logo presence on the
Backdrop, Podium,
Registration Desk Backdrop,
Registration Desk, Thank
you Sponsor Board & Name
Tags
▪ Logo presence on the
website
▪ Complimentary delegate
passes (1)
▪ Space to showcase 1
standee
NETWORKING. DIALOGUE. INSIGHT. RESULTS.

28. COVERAGE OVER THE YEARS

29. U – 24 / 8, DLF Phase III
Gurgaon – 122 002, Haryana, India.
E-mail: info@porterprize.in
URL : www.porterprize.in