Clusters 2.0. How to think positive and think big in a crises period

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Clusters 2.0. How to think positive and
think big in a crisis period?
Delhi, 3rd December 2010

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Clusters 2.0. Critical Mass
Furniture Microcluster
Lighting Material
Microcluster
Taps Microcluster
Fireplaces Microcluster
Habitat Cluster
Furniture Microcluster
Domotics Microcluster

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Clusters 2.0. Extended
Catalonia
Source:Bob Breault

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Corporate Enterpreneurship Interclusters
“Asleep” projects New Projects
DIVERSITY:fashion
textiles, medical devices,
food, furniture,
cosmetics, water
treatment....
LEADERSHIP:key people
Clusters 2.0. Cross-sectorial

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Search for the salmons

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Personal commitment with innovation
Breaking the conventional wisdom
Vision
Business ambition
Cooperative, being accountable to the
others
THEY THINK BIG, THEY THINK POSITIVE
Who are the salmons?

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CORPORATE ENTERPRENEURSHIP
INTERCLUSTERS
“Asleep” projects New Projects
DIVERSITY:fashion
textiles, medical devices,
food, furniture,
cosmetics, water
treatment....
LEADERSHIP:key people

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Barcelona Concept Store

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SHOPPING EXPERIENCE:
• Entering a special space
• Move around the shop as if it
was a trip with different stops
• Five senses interaction
• Be surprised

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2,8 million euros to set up the Barcelona
concept store (off and on-line)
In a second round possible international
franchises:San Francisco, Berlin, Istanbul,
Rio de Janeiro, Shanghai,Tokyo...
Barcelona Concept Store

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CORPORATE ENTERPRENEURSHIP
INTERCLUSTERS
“Asleep” Projects New Projects
DIVERSITY:fashion
textiles, medical devices,
food, furniture,
cosmetics, water
treatment....
LEADERSHIP:key people

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Europe is expected to be the continent with the
highest percentage of Seniors.
*Font: Euroestat 2010.
New Horizons

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Seniors:an interesting market
New Horizons

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New company focused on SENIOR-CENTERED
design to provide “cool” products and services
Although 64% of seniors define themselves as
young people, most products are oriented to
“elderly people”
New Horizons

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15
Evaluation criteria for projects
CORPORATE ENTERPRENEURSHIP
INTERCLUSTERS
ONLY PROJECTS WITH LEADERSHIP ,
ONLY BIG PROJECTS

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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS
Clusters: facilitating innovation in business
models
Project 1
Project N
Source:Henry Chesbrough

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CLUSTERS:AN INSTRUMENT FOR HOPE

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info@acc10.cat
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Joan Martí Estévez
Manager of Cluster Development
jomarti@acc10.cat
DHANYAVAAD!!