This presentation was delivered by Rajiv Bajaj at India's National Competitiveness Forum 2015, the flagship event of India Council on Competitiveness. Institute for Competitiveness (India) the Indian knot in the global network of the Institute for Strategy and Competitiveness at Harvard Business School has initiated the India Council on Competitiveness. The Council, created in collaboration with the U.S. Council on Competitiveness; is based in Gurgaon, India and is an association of distinguished members from industry, academia, think tanks, media and researchers. The mission of the India Council is to set an action agenda to drive Indian competitiveness, productivity and leadership in world markets to raise the standard of living for all Indians. For more information, visit www.compete.org.in

1. 1Good morning !
Importance of Make in India.
National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.
Ʌ
of importance

2. 2Crime
Something is Wrong with Our Predictions.
A recent Nielsen BASES and Ernst & Young study put
the failure rate of new U.S. consumer products at 95 per
cent and new European consumer products at 90 per
cent.
We need to do better than that. We need to have a
better way to predict the future.
- Al Ries, The Origin Of Brands, 2004
National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.

3. 3Confirmation
According to a leading market research firm, about
75% of consumer packaged goods and retail products
fail to earn even $7.5 million during their first year.
Less than 3% of new consumer packaged goods
exceed first-year sales of $50 million – considered
the benchmark of a highly successful launch.
- Harvard Business Review April 2011
National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.

4. JIT
WORLD CLASS MANUFACTURING
KAIZEN
TQM ACTIVITY BASED COSTING
BLUE OCEAN
SIMULTANEOUS ENGINEERING
SIX SIGMA
SEVEN (NEW) HABITS
AUTOMATION & ROBOTICS
CAD/CAM
BOTTOM OF THE PYRAMID
LEAN
QFD
CORE COMPETENCE
INNOVATION
DISRUPTION
Confusion 4
National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.
TOYOTA PRODUCTION SYSTEM

5. Different
Opposite Niche
Better
Soda 5
National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.

6. Level 1 : < 10% : No strategy (me-too).
Level 2 : 10-20% : Defense strategy (better).
Level 3 : 20-33% : Flanking strategy (different).
Level 4 : 33-50% : Offense strategy (opposite).
Level 5 : 50-100% : Guerilla strategy (niche).
Level 6 : > 100% : Discontinuous strategy.
Level 7 : >>> 100% : Inorganic strategy.
Sauce 6
National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.

7. National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.
Sensex 7

8. 8Thank you !
National Competitiveness Forum, Friday 25th
September 2015, Gurgaon. © Bajaj Auto Ltd.
Fashion dates, but logic is timeless.
- Sir Alec Issigonis