Presentation on India: Competitiveness, Opportunities and Strategies for Success

1. India:
Compe--veness,
Opportuni-es
and
Strategies
for
Success
Dr.
Amit
Kapoor
Ins$tute
for
Compe$$veness
(IFC),
India
is
an
independent,
interna-onal
ini-a-ve
centred
in
India,
dedicated
to
enlarging
and
dissemina-ng
the
body
of
research
and
knowledge
on
compe--on
and
strategy,
pioneered
over
the
last
25
years
by
Professor
M.E.
Porter
of
the
Ins-tute
for
Strategy
and
Compe--veness,
Harvard
Business
School
(ISC,
HBS),
USA.
IFC,
India
works
in
affilia-on
with
ISC,
HBS,
USA
to
offer
academic
&
execu-ve
courses,
conduct
indigenous
research
and
provide
advisory
services
to
corporate
and
Government
within
the
country.
The
ins-tute
studies
compe--on
and
its
implica-ons
for
company
strategy;
the
compe--veness
of
na-ons,
regions
&
ci-es;
suggests
and
provides
solu-ons
for
social
problems.
IFC,
India
brings
out
India
City
Compe--veness
Report,
India
State
Compe--veness
Report,
India
Economic
Quarterly,
Journal
of
Compe--veness
and
funds
academic
research
in
the
area
of
strategy
&
compe--veness.
To
know
more
about
the
ins-tute
write
to
us
at
info@compe--veness.in.
1

2. Agenda
Strategizing
for
India
Overview
of
Indian
Culture
Macroeconomic
Trends
in
India

3. Natural Endowments Population and GDP’s of the world
3%
of
the
Land
area,
7%
of
the
Popula-on,
26%
7%
of
the
Land
area,
of
the
GDP
5%
of
the
Popula-on,
23%
7%
of
the
Land
area,
of
the
GDP
20%
of
the
Popula-on,
9%
European Union of
the
GDP
USA
China
2%
of
the
Land
area,
India
17%
of
the
Popula-on,
3%
of
the
GDP

4. GDP over the years
100%
90%
39%
in
2010
80%
70%
60%
23%
in
2010
50%
40% 9%
in
2010
30%
3%
in
20% 2010
10% 26%
in
2010
0%
1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
European Union India China United States Rest of the World
Source: WDI and Institute for Competitiveness Analysis

5. Macro
Economic
Trends
in
India
–
The
Big
Idea
Factor
Condi-ons
The
The
rural
Base
of
and
the
Indian
the
urban
Demand
Middle
Condi-ons
Pyramid
India
Class
The
Big
Idea
Opportuni-es
in
India
India
versus
Bharat

6. Structural shift in Indian Economy (1994-2000)
Services
10
8
6
% Change in the Contribution to GDP (1994-2000)
Community and Personal Services
4 Finance, Business & Real Estate Services
Transport, Storage & Communication
Construction
2
Industry
0 Manufacturing
-10 0 10 20 30 40 50 60
-2
Agriculture and Allied
-4
-6
-8
-10
Percentage Contribution in GDP (2000)
Ins-tute
for
compe--veness
Analysis

7. Structural shift in Indian Economy (2000-2010)
15 Services
% change in contribution 2000-2010)
10
Industry
Transport, Storage & Communication
Finance, Business & Real Estate Services
Construction
5
Manufacturing
Electricity, Gas and Water Supply
Community and Personal Services
0
-10 0 10 20 30 40 50 60 70
Agriculture and Allied
-5
-10
-15
Percenatge Contribution in GDP (2010)
Ins-tute
for
compe--veness
Analysis

8. Income
Levels

9. Income
Distribu-on
Rich
Des-tute
Consumers
Aspirants
Climbers

11. India will see further reduction in poverty and growth of its middle
class
McKinsey Global Share of population in each income Household income brackets
Institute: The “ Bird of bracket %millions of people thousand, Indian rupees, 2000
Gold”: The Rise of
India’s Consumer
Market, May 2007.p.12
755 928 1,107 1,278 1,429
100% 1 1 Global{>100}
00
6
0 2 0 0
4 1 1
2
9 Strivers (500-1,000)
18 19 Middle
class
41 32 Seekers (200-500)
43
Aspirers (90-200)
36
Deprived (<90)
1985 1995 2005E 2015F 2025F

12. Unequal
Distribu-on
of
Income
in
Urban
India.
Source:
McKinsey
Report.

13. Increase
in
the
Indian
Middle
Class
Households.
Source:
McKinsey
Report.

14. India
Climbs
the
Millionaire
Rankings
• India
had
153,000
millionaires
at
the
end
of
2010,
pudng
it
in
12th
posi-on
in
a
list
of
countries
with
the
most
millionaires,
according
to
a
report
released
this
week
by
Capgemini
and
Merrill
Lynch
Wealth
Management.
In
the
year
earlier,
India
ranked
14th.
• India’s
high
net-­‐worth
popula-on
(defined
as
those
having
investable
assets
of
$1
million
or
more,
excluding
primary
home,
collec-bles
and
consumer
durables)
expanded
nearly
21%
in
2010
from
a
year
earlier,
thanks
partly
to
the
country’s
booming
economy
and
robust
stock
markets.
• Asia
with
3.3
million
high
net
worth
indivisuals-­‐
overtook
Europe’s
3.1
million.
• Asia’s
rich
are
much
younger
than
those
in
the
West.
Around
41%
of
high
net-­‐worth
individuals
in
Asia
(excluding
Japan)
are
45
years
old
or
younger,
Source:
Wall
Street
Journal,
2011.
whereas
in
North
America,
68%
are
over
55
years
old.

15. The
Ageing
Popula-on

16. Demographic
Dividend
Demographic
Burden

17. Understanding
the
Demographic
Opportunity
Stage
3
Popula-on
Stage
2
Ageing
Demographic
The
Second
Stage
1
Window
of
Opportunity
Opportunity

18. India’s
Popula-on
Hits
1.21
billion.
Census
2011:
• India
the
world’s
second
most
populous
na-on
added
181
million
people
in
the
last
decade
to
reach
a
total
of
1.21
billion.
• The
na-on’s
popula-on
growth
rate
slowed
to
17.64%
in
the
past
10
years
from
21.54%
in
the
decade
to
2001.
• Male
popula-on
grew
at
a
rate
of
17.19%
and
Female
popula-on
grew
at
18.12
%.
• Literacy
increased
for
the
country
as
a
whole
climbing
to
74%
from
about
65%.
• Sex
Ra-o
among
children
upto
6
years
dropped
to
914
girls
for
each
1000
boys
from
927
a
decade
ago
showing
that
female
foe-cide
con-nues
to
be
a
regular
prac-ce
because
of
a
tradi-onal
preference
for
boys.
• Popula-on
density
increased
to
989
people
a
square
mile.
The
area
around
the
Na-onal
Capital
is
the
densest
with
around
29000
people
a
square
mile.
Source:
Wall
Street
Journal,
2011

19. Economic
Implica-on
of
the
Demographics
in
India.
Economic
Implica$ons:
• The
“replacement”
fer-lity
rate
that
was
set
as
a
target
during
last
census
at
2.1
children
per
woman,
if
achieved
now
would
mean
that
India
would
stop
growing
before
the
middle
of
this
century.
Infact,
the
country
will
knock
China
from
the
spot
of
world’s
most
populous
na-on
far
sooner
than
2030.
• In,
India
the
demographic
trends
indicate
a
very
progressive
future.
Analyzing
the
dependency
ra-o
it
is
believed
that
in
addi-onal
15
years
from
now
every
10
people
of
working
age
in
India,
will
be
responsible
for
fewer
than
four
youngsters
and
one
elderly
person.
These
figures
are
lesser
than
the
present
sta-s-cs.
• The
lowering
of
dependency
ra-o
implies
that
this
bulge
of
future
workers
will
be
free
to
save
more.
And
those
savings
can
then
create
the
capital
to
invest
in
infrastructure,
in
research
and
in
technology.
• The
impact
of
lower
dependency
ra-o
on
the
economic
boom
is
evident
from
the
example
of
three
states
Gujarat,
Karnataka
and
Tamil
Nadu.
• The
improvements
in
the
literacy
rate
point
to
higher
GDP
and
lower
inequality.
On
an
average,
GDP
rises
by
2.5
–
3
percentage
points
with
an
increase
of
one
year
of
average
educa-on.
Source:
Wall
Street
Journal,
Financial
Express,
2011.

20. Educa-on:
Undereducated,
Employability
etc

21. Traffic
Jams
and
Healthcare

23. 0
5000
10000
15000
20000
25000
30000
35000
Andhra
Arunachal
Assam
Bihar
Chadsgarh
Goa
Gujarat
Haryana
Himachal
Jharkhand
Karnataka
Kerala
Madhya
Maharashtra
Manipur
Meghalaya
Mizoram
Nagaland
Orissa
Punjab
Rajasthan
State-­‐wise.
Sikkim
Tamil
Nadu
Tripura
Upar
Pradesh
Popula$on
Served
Per
Govt.
Hospital
Bed
Uparanchal
West
Bengal
A&N
Island
Chandigarh
D&N
Haveli
Daman
&
Diu
Delhi
Lakshadweep
Pondicherry
Popula-on
Served
per
Government
Hospital
Bed
in
India:
Govt.
served
per
Popula-on
Hospital
Bed

25. Urbaniza-on
in
India

26. Ci-es
are
India’s
Future.
Source:
Financial
Express,
Business
Standard,
2011
• The
urban
popula-on
in
India
is
expected
to
be
close
to
600
million
by
2031.
• According
to
the
report
on
India’s
Urban
Awakening
by
McKinsey
Global
Ins-tute,
India
will
have
68
ci-es
with
a
popula-on
of
more
than
1
million
in
next
20
years.
• It
is
es-mated
that
91
million
urban
households
will
be
middle-­‐class
by
2030,
up
from
22
million
today.
• Present
dismal
state
of
public
services
and
inadequate
infrastructure
investment
pose
a
challenge
to
growth
in
the
ci-es.
Rec$fica$ons
Needed:
• Improving
the
state
of
infrastructure
at
present
and
the
service
delivery.
• Addressing
capital
investment
of
roughly
5
trillion
rupees
to
meet
the
projected
infrastructure
demands
of
future
• The
planned
investment
in
urban
infrastructure
will
increase
from
0.7%
of
GDP
in
2011-­‐12
to
1.1%
of
GDP
in
2031-­‐32.
• Improvement
in
Urban
Governance.
• A
Na$onal
Manufacturing
policy
has
been
under
discussion
by
the
government
with
the
industrial
establishments
that
envisages
crea$on
of
a
slew
of
industrial
townships
each
of
12,500
acres.
• Well
conceived
ci$es
will:
a)
Improve
Quality
of
life.
b)
Apract
Investment.
c)
Grow
Tax
Base.
d)
Unlock
new
growth
markets.
e)
Create
a
stronger
and
larger
middle-­‐class.
f)
Boost
India’s
GDP.
g)
Generate
a
huge
increase
in
average
na-onal
income.

27. India’s
Urbaniza-on
Trends
Source:
McKinsey
Report.

28. India’s
Urbaniza-on
Trends
in
Past
Source:
McKinsey
Report.

29. India’s
Urbaniza-on
Trends
in
Future
Source:
McKinsey
Report.

30. Urban
India’s
Contribu-on
to
Na-onal
Income
in
Future
Source:
McKinsey
Report.

31. Gainer
States
Source:
McKinsey
Report.

32. Strategic
Benefits
to
Sectors
Source:
McKinsey
Report.

33. Aspiring
India
Advent
of
Urbaniza-ons
-­‐
Some
Fast
Facts
DP
es G 590 million people ore people
5 tim 2030 living in cities, nearly 270 million m
ing-age
by
twice the population to enter work
population
of the US today
new
erc ent ill be
70 p ment w ities USD 1.2 tr
il
loy c 91 millio investmen lion capital
emp rated in househ n urban t is neces
e sary
gen middle
olds wil
l be to meet p
rojected
class, u demand in
22 millio p from India’s cit
n today ies
68 cities will have
population of 1 million
plus, up from 42
uare square
today; Europe has 35 million sq ial billion ds will
today 700-900 commerc 2.5
meters o
f of roa
l space meters d, 20
residentia – or a b e pave
and
e built have to es the
n eeds to b icago tim
d in the
new Ch ty adde e
ar capaci decad
every ye past

34. Urbaniza$on

35. A Closer Look at India
Town Class Population Number of Towns
Class I 1,00,000 and above 423
Class II 50,000 – 99,999 498
Class III 20,000 – 49,999 1,386
Class IV 10,000 – 19,999 1,560
Class V 5,000 – 9,999 1,057
Class IV Less than 5,000 110
Total no. of towns 5,034
1mn + : 27 0.5mn – 1.0mn :42 0.1mn -0.5mn: 354
Source: MART

36. A Closer Look at Rural India
Population No. of Villages % of Total Villages
Less than 200 92,541 15.6
200- 500 1,27,054 21.4
501- 1,000 1,44,817 24.4
1,001 -2,000 1,29,662 21.9
2,001 – 5,000 80,313 13.5
More than 5,000 18,758 03.2
Total no of Villages* 5,93,145 100.0
*The Total number of villages includes uninhabited ones adds up to 6,38,365
Source : MART

37. The
States
in
India

38. Country Equivalents
Source: Economist Intelligence Unit, National Statistics

40. State
Compe--veness
Report
2011
© Institute for Competitiveness, India

41. The
State
Compe--veness
Report
• The
report
incorporates
hard
data
rather
than
soq
data
such
as
execu-ve
opinion
surveys,
etc.,
which
might
introduce
sampling
errors
and
bias.
• The
hard
data
allows
a
more
correct
assessment
of
compe--veness
ranking
with
mapping
of
incremental
or
quantum
changes
in
values
of
input
indicators.
• From
an
execu-on
and
policy
formula-on
perspec-ve,
this
approach
provides
clarity
to
the
choice
of
rela-vely
important
indicators;
a
virtual
Pole
Star
for
those
keen
to
enhance
compe--veness.

42. Prosperity in India
140000
High but declining versus India High and rising versus India
Highly Productive and Prosperity
Goa
Rising versus India
120000
Points
57.28
Index
Avera
India
All India GSDP /Capita
Gross
Domes$c
Product
per
Capita,
2010
100000 Delhi
All
rate (CAGR) of 8.36 %
ge
Haryana
80000 Maharashtra
All
India
Average
Punjab
of
46,836
Rupees/ Gujarat Himachal Pradesh
60000 capita
Kerala
Karnataka Tamil Nadu
Andhra Pradesh
Sikkim Chhattisgarh
Uttarakhand
West Bengal
Orissa Meghalaya Arunachal Pradesh
Mizoram Tripura
40000 Rajasthan
Assam
Nagaland Jammu & Kashmir Jharkhand Uttar Pradesh
Manipur Madhya Pradesh
Bihar
20000
Low and declining versus India Low but rising versus India
0
0 2 4 6 8 10 12 14 16
Gross Domestic Product per Capita CAGR rate, 2008-2010

43. State Private Sector Wage Performance in India
160000
Jharkhand Wage Growth Highly and rising wages relative to
140000 rate in India India
4.53%
High but declining versus India
120000
Average
Wages
in
Rupees
,2008
Uttaranchal
Orissa
100000 Maharashtra
Goa Average
Wages
in
India
:
Rupees
64,741
80000 Chattisgarh West Bengal HaryanaKarnataka
Madhya Pradesh
Gujarat Meghalaya
Delhi Himachal Pradesh
Uttar Pradesh
60000 Andhra Pradesh
Punjub Tamil Nadu
Kerala Rajasthan
Jammu & Kashmir
Bihar Assam
40000
Manipur
Tripura Nagaland
20000 Low and declining versus India Low but rising versus India
0
0 2 4 6 8 10 12 14
Wage Growth (CAGR), 2001 to 2008
Source: State Profiling 2010, Institute for Competitiveness Analysis

44. THE ECONOMIC TIMES ON SATURDAY MUMBAI 27 NOVEMBER 2010 * CH POLICY 9 e
12 UK DL HR GJ
DEBT BURDE
population to grow
BR INDIA
10 NL SK CG KR OR
States can harness their 8 GOTR
6 MZ
AR HP
MG
JH
PJ
KA RJ
TN
AP
WB
MH
UP Gross debt to GDPu
n
a
(
population to grow
Gross debt
4 JK AS MP l
(US dollars in billions
Gross debt per
MN capita (US dollars) f
2 AN Gross debt per
PD working-age m
POLICIES THAT MAKE MAKE PRODUCTIVE USE OF AVAILABLE RESOURCES ARE CRITICAL 2500AR2
PRODUCTIVE USE OF AVAILABLE RESOURCES 0 person (US dollars)
Source: IMF Fiscal Monitor,
POLICIES THAT 0 500 1000 1500 2000 ILO Economically-Active Pop
Population size in lakhs u
PEOPLE POWER PEOPLE POWER
States contributing to India’s GDP growth Comparison of state population growth and GDP growth
b
O
S
States contributing to India’s GDP growth national average)
(GDP growth higher than
(GDP growth higher than national average) GDP
Population
growth rate
(India avg 7.99) (India avg 1.55)
14
UK HR DL CH
d ind
State
Chandigarh
Population
13.12 5.05
12 GJ BR THE EXPLOS
GDP Delhi growth rate 11.86 3.11
10 AP SK CG NL SERIOUS LO B
State Uttarakhand 11.8
(India avg 7.99) (India avg 1.55) 1.59 KR OR HP
Haryana 11.69 1.98 Population
TR KR AR MH GO u
P
Chandigarh 13.12 Gujarat
Bihar 5.05
10.8
10.83
1.64
1.86
growth rates
are HIGHER 8 MG RJ MZ
li
g
w
than national TN WB JH G
Delhi 11.86 Chhattisgarh 3.11
Sikkim
9.78
9.6
1.76
1.58
average 6 PJ
UP AN s
d
fo
Uttarakhand 11.8 Nagaland 1.59 9.54 4.89
AS JK MN PD m
Haryana 11.69 Himachal Pradesh 8.88
1.98 Population
1.59 4 MP t
n
10.8 Andhra Pradesh1.64 9.52 growth rates h
Gujarat Orissa 9.37
0.99
1.07 Population
are HIGHER rates
growth
2 gate net government de
trillion — 44% of world
Bihar 10.83 Meghalaya 1.86 8.05 1.39 — in 2015. Advanced ec
Tripura 8.4
are LOWER
than nationalnational
0.99 0 Prasad estimates the r
Chhattisgarh
Sikkim
9.78 Arunachal Pradesh 8.79
9.6 Kerala
1.76
1.58 9.55
1.27
average average
0.77
than
0 1 2 3 4
vanced economies will r
5
ther to 85% in 2015. In
better. The correspondi
RARINDAM
Nagaland 9.54 14
Population size vs GDP growth rate
4.89 Population growth (%)
er chunk of working-age people, who can among several others, that is dragging force, which are also correspondingly far
contribute to the GDP and generate high- down the economic growth of relatively more productive.
26% respectively. In 20
gross domestic product
I
CH
Himachal Pradesh 8.88 12 1.59 UK
DL
HR GJ
er output per capita. affluent states like Maharashtra, Kar- Group 2: States with healthy GDP and
In fact, the International Labour Orga- nataka and Tamil Nadu. Yet, a few states population growth rates, such as Chandi-
debt. By 2015, they are
account for just 14% of d
nization (ILO) has stated that India will such as Bihar, Andhra Pradesh and Gu- Nadu
DL: Delhi AS: Assam TN: Tamil garh, Delhi, HaryanaUttar Pradesh
UP: and Bihar must fo-
BR
10 NL SK CG KR
OR AP share in world GDP, thei
8
AR HP
GO
TR
MG KA RJ
TN WB
MH
account for the highest working age pop- jarat with large populations are exhibit- cus on sectors AP: Andhra Pradesh
CH: Chandigarh NL: Nagaland BR: Bihar competitive because they arepresence of
where inherently To put that more graphi o
Andhra Pradesh 9.52 6 0.99 MZ JH
PJ
MP
ulation in the next 10 years, in a report re- ing high GDP growth.
leased recently. In the document prepared Uttarakhand
KR: Kerala
UP
UK:
of the nal rather than borrowe
RJ: Rajasthan resources orArunachal Pradesh This has two majorw
natural AR: traditional skills and c
Orissa 9.37 2
4
1.07
JK AS
Population for the G-20 Summit held earlier this No burden on economic growth
AN
MN
HP: Himachal Pradesh they will be ablethan for
TR:Seoul, the ILO says that the HR:Sixteen states in India have a GDP growth knowledge. These states of a large work-
Tripura Haryana GO: Goa to turn the availability should find ways to use m
PD growth rates month in G-
20 nations will see their working age pop- higher than the national MZ: Mizoram in their favour by offering suitable
MG: Meghalaya GJ: Gujarat
purposes rather
JK: Jammu & Kashmir or repayment. Two, the g
Meghalaya 8.05 0 0 500 1.39 1000 1500 2000 2500
average. Of force
Population size in lakhs are LOWER ulation between 15 and 64 years increase
PD: Puducherry CG:these, ten higher than thePJ: Punjab education policies and opportunities. Set-
Chattisgarh show a national av- ting the right MP: Madhya Pradesh where succeeding gene
states population
Tripura 8.4 0.99 by 212 million in the period 2010-2020. growth rate priorities is critical to en- lier generations will be
than national
Comparison of state population growth and GDP growth KA: Karnataka SK: erage, while six other statesMN: popu- hance competitiveness for this band of In-
Over 64% of this increase will occur in In- Sikkim have a Manipur AN: Andaman & Nicobar Islands advanced economies. A
Arunachal Pradesh 8.79 14 1.27 average dia alone! lation growth rate lower than the nation- dian states. pendency ratio — read:
s
12
UK HR DL CH WB: West Bengal JH: al average.
This month’s IFCIndia State Development Jharkhand OR: OrissaGroup 3: A number ofMaharashtra
MH: states such as Kar- group — and clearly, the
Kerala 9.55 AP 0.77
GJ BR
10 KR
SK CG
OR HP
TR KR AR MH GO
NL Barometer takes a sharp look at what pop-
ulation really means to the economic
Population growth, considered a bur-
den to economic growth, seems to have
nataka, West Bengal, Rajasthan, Tamil
Nadu and Mizoram are performing only
er chunk of working-age people,correlation with GDP growth (corre- slightlyothers, thataverage GDP
This is graphically bro
with the rise in GDP. EM a
Population size vs GDP growth rate 8 RJ MZ growth of India’s states and analyses how little who can among several below India’s is dragging levels from which a force, 2007 to 201
6
TN WB
MG
JH
PJ
UP AN lation = 0.24). Large down the growth rate. growth of relatively 2010 to 2015. In contra
contribute to the GDP and generate high- statessustained GDPeconomicThese states can quicklyacat-
states can use their demographic situation such as Bihar, JAYEETA g
more product
14 CH 4 AS JK
MP
MN
PD
to improve their competitiveness, and for instance, have showed apult themselves into Group 2 with fo- over these two periods a
12 UK DL
HR GJ
2 er output per capita.
hence, enhance their prosperity. growth over the decade along with states effort onMaharashtra, Kar- Average debt2: Stat
affluent a cused like productivity. Group per capita g
BR 0 0 In fact, the International Labour Orga- Manipur with slower TamilANadu. for enhancing com-
Rising stars among states
steadily rising population, whereas states Group 4: roadmap
nataka and petitiveness is criticalYet, a few states rose to $29,100 in 201
$41,000 in 2015. By gr
population 201
nization accepted that growth among In- population increase lower is atGDP ing states. AmongMadhya population-versus- inH
NDIA as the centre of Pradesh and Gu- $48,000 per person. Th
such the na- tar Pradesh and the Pradesh with garh, Delhi, f
1 2 3 4 5 such as Punjab and for poorly perform-
10 NL SK CG KR OR AP Population growth (%) It is widely (ILO) has stated that India will are showing Bihar, Andhra these, states such as Ut-
AR HP dian states is skewed, with some prosper- growth rates that are than $75,900, the highest t
8 GOTR MG KA RJ MH Delhi
ous states bearing the burden of working average.growth debate. With the world’s second-largest 2015.r
DL: AS: Assam TN: Tamil Nadu UP: Uttar Pradesh
WB
CH: Chandigarh NL: Nagaland BR: Bihar AP: Andhra Pradesh account for the highestgrowth, tionalage pop- jarat with largeand growing populations must con- cus on sectors
large populations are exhibit- be just $1,200 in I
TN KR: Kerala UK: Uttarakhand RJ: Rajasthan AR: Arunachal Pradesh while several other lag in terms of GDP trol the rate of population growth Among advanced eco

49. Indian
Market
is
Highly
Regional
Cultures
&
Languages
Seasonality
Uneven
Papern
of
Wealth
Distribu-on

50. Strategizing
for
Success
in
India
Who
are
the
Where
successful
should
we
players
focus
Is
it
an
easy
market
to
crack

51. Why
is
India
so
Complex?
• India
is
good
at
resource
maximiza-on
• Indian
businesses
have
a
way
of
making
things
differently
and
with
minimal
resources
maybe
because
India
is
a
poor
country

52. Innova$on
or
Ind’ova$on
Ind’ova$on
commonly
know
in
Hindi
as
Jugaad
is
a
striking
feature
of
the
Indian
business
landscape.
It
indicates
the
ingenuity
to
achieve
results
by
out
of
box
thinking,
at
-mes
even
temporary
fixes.

53. Doing
it
for
India

56. Crea-ng
Unique
Business
Models

57. Whitening
Creams
are
selling
like
hot
cakes.
Source:
Wall
Street
Journal,
2011

58. Disaggrega-on
of
Sales

59. Local
Mom
and
Pop
Store

60. How
many
bidis
are
sold
in
a
day
in
India
by
502
Pataka
Manufacturing
Company?
100,000,000

66. Indian
Culture
Varies
within
States
No-ceable
lack
The
of
privacy
&
India
Is
Karma
Concept
importance
of
interpersonal
hierarchy
driven
of
Time
contact
The
Basic
Idea
How
we
look
at
things
Collec-vism

67. Thank
You